Background of Pension system

•National Bank of Pakistan responsible for the pensions

•Pension Book System

•Pension collections days are fixed

•Problems in Hot and winter days

s

Introduction

• “ Kafaj” is the company concerning with the ATM with Biometric system.

• Kafaj is preparing to launch a new biometric system for the Government and private pensioners (EOBI).

• our services offer a unique combination of features at a value added price

Facilitate the pensioners with innovative, high performance, high quality, and superior services that deliver superior results with greater efficiency.

• Think Positive Think Success for Coming Future and Change your Present for your Better Future.

• Our slogan and logo shows that give respect to Senior citizens of our country, who worked all age for Pakistan.

Nature of product

• service for Pension holders• It is not for every consumer (Free

Marketing consume Goods).• Our service is an enabling technology

with the potential to make our society safer, reduce fraud and lead to user convenience.

Objectives

• facilitate the Senior Citizens• reduce the load of work of National Bank• No Time Problem• No use of Pension Book• More save and better than present Pension

system

our product shape is consist on

Fingerprint Recognition

Smart cards

Service type

• Exclusively • we are adding value to our service to attract

other banks, financial institutions and increase profit.

• We are using indirect Marketing strategy

PlacementService

Pensioner Need

Get Without

Wait

Get pension at any Time

Need highest level of security

Activate ATM with Biometric

System

National Bank

Nadra E- Sahulat Post Office

• A strong set of promotional strategies for our service

• providing needed information about product, service availability and uses.

Our promotion strategy is based on

Nature of Product

Target Marketing

Promotion

Product life cycle

Promotion activities

• Inauguration Ceremony • Advertisement campaign• Web Links• Social media

35400

50000

15000

Advertisement cost on electronic mediainauguration ceremonyweb links cost

pricing strategy based on

• Skimming pricingService cost factors

• Biometric ATM cost• Installation cost• Technical staff• Service charges

Biometric ATM cost 150,0000

Service charge 50,000

Promotion cost 1,00000

Number of branches of NBP in Lahore ATM

101*150,000 =1515000

Total price of 101 branches of National Banks at Lahore

15300000

Market Entry Timing

• We are using Time of year strategy• To take entry into ATM with

biometric system beginning of financial year of 2015 (1 July)

Existing Competition

• Our Company will face competition with biometric system manufactured companies

• As entering with firstly we will capture the market with new Product

• “Finger Pak” company • Link one ATM company

• So, Both may be tough competition

Project investment

Rs. 15150000 will be required To• setup • operate the proposed ATM with Biometric

system

Future of Our Project

Proposed Location

• For ATM with Biometric system business, firstly we locate our system in

• Lahore

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