Atlantic Yards December 2003 Promotional Material, Part 1 (Text)

8/14/2019 Atlantic Yards December 2003 Promotional Material, Part 1 (Text)

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ABOUT THE BROOKLYN ARENA ANDBROOKLYN ATLANTIC YARDS-- Residential,Retail and Commercial Buildingsand LandscapedPublic Open Space -PROJECT OVERVIEWBrooklyn Atlantic Yardsaddresseseveralssues or both Brooklyn andNew York City. New YorkCity requiresnew housing hat meetsall levelsof needand ncome and additionaloffice space ocreateand retainnew obs. Theprojecthas our essential omponents, hich supportand complementeachother: he Arena,commercialspace nd housing interspersed ith a significantamountofpublicly accessible penspace o enhance xistingneighborhoods.he "Brooklyn Nets" will giveBrooklyn theprideof watchinga hometownsports eamonceagain;and he FrankGehry-designedBrooklyn Arenaand residentialand commercialbuildingssurroundingt will be mportantnewarchitecturalcons,makingdowntown Brooklyn a must-see estination.While the final detailsof theplanare still subject o anagreement mong he City , the State, heMetropolitanTransportation uthority andForestCity RatnerCompanies,he proposedl.Tmillionzoningsquare eetat Brooklyn Atlantic Yardswould be divided nto approximately:o 800,000square eet or the sportsarena with 19.000seatsor basketballgamesand 20,000as

configured or otherevents,suchasconcerts;o six acres fpublicly accessiblepenspace;o 4.4 million squareeetof residential.n approximately ,500unitsc 2.1million square eetof commercialoffice space;o 300,000square eetofretail space:o 3,000parkingspaces. BROOKATTANTICARDTMAGESVATLABLEr>))) I[WlflBBAt[.NET


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It's estimatedhat he ull BrooklynAtlanticYardsdevelopmentvill takeapproximately0 years ocomplete.Durin-e hase , he Arenaand ts rooftoppublicpark riillbe constructed. lon-u ith 300,000squareeetof the commercial pace, upport pace or theArenaandpossiblyonc residential uilding.Thecomplexhasbeenplannedo look uvholendcontplete uringeachphascol'construction.

LOCATION, TRANSPORTATION AND EXISTING USESGenerally ounded y FlatbushAvenue,AtlanticAvenue,VanderbiltAvenueandDeanStreet, heprojectconsists f six blocksof varyingsize. The site approximately alfwaybetrveenhe BrooklrnBridgeandProspect ark sitsbetweenhe BrooklynAcademyof Music and he neighborhoodsfFortGreene, rospect eights,ParkSlopeandBoerumHill.Thesite s adjacento AtlanticTerminal, he hird-largestranspoftation ub n New York Citr. Nrnesubway inesand heLong IslandRailroad onverge t this erminal.providingquickandconvenientaccesso all five boroughs ndLong Island.Creatin-e nodeof higherdensityaround he ransportationhub at AtlanticTerminalwill allow Brooklyn o grow while preser',,inghe character f its alreadydevel pedneighborhoods.The BrooklynArenawill sit on a three-block arcelof landat the ntersection f Flatbush ndAtlanticAvenues the same reawhereWalterO'Malley, he esendary wnerof baseball's rooklynDodgers,hadenvisioned home or his team nearlyhalf a centur\, so .

Mapof BrooklynAtlanticYardsSite j.f,.

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Theprimaryexistinguseon theproposed ite s a rail storage ard for the Long IslandRailroad,whichhascreateda strongpsychologicaland physicalbarrierbetween he neighborhoodsorth andsouthofAtlanticAvenue.

THE MASTER PLANIn preparing he masterplan fbr Brooklyn Atlantic Yards,FrankGehryand his teamwere conscious fthebalance etweenhe needs f theexisting ommunities nd hose f thepeoplewho would ive,work in or visit thenewcomplex.Theirgoals or the project nclude:

o To develop heArenaasan conicbuilding,visible romboth AtlanticandFlatbush venues:o To respecthe scale f the existingneighborhoodsurroundinghe site;o To vary the heightsof thebuildingsand entranceso the site or pedestrian irculation,o give

appropriate caleand ength o the streetwallalongAtlantic Avenue;o To recognizehe importance f the ntersection f Flatbushand Atlantic Avenues on themain

axisof Brookh'n - by establishing significant andmark ower marking his intersection s anurban nodeapproximately alfway betu'een he Brooklyn Bridge and ProspectPark;

o To enhanccheuseof public ransportationnd he pedestrian xperience t he ntersection fFlatbush ndAtlanticAvenues y reactivating xisting onnectionso mass ransitandconnecting hese o the nervdevelopment nd Arena,as well asmaking Atlantic Avenuemorepedestrian-friendly:

r To create ew publicopenspace, esignedo organizeheplacement f thebuildings uch ha tpedestrian xperiettces reenhanced ndeachopenspace asa deliberateelationshipwith thesurroundinguses:

o To create 'l-hour.diverseactivities venwhen heArena s not n use;o To providesulllcientparking o mect he demands f theArenaandadditional evelonment.

FourofficebuildingssunoundingheArenau.ill place2.1million square eetof commercial pacewithin a few blocksof the mass ransithub. andallow herestof thesite o beoccupied y residentialbuildings.Thesewill containaffordable,miclcllc- ndmarket-rate ousing br rentand or purchase.Thebuildingswill vary n scale nd n height.makingappropriateransitionso theneighborhoodssurroundinghem. Thenorthernmostuildingon thesite,anoffice builcling.will be setbackslightlyfiom the nte rsection f AtlanticandFlatbushAvenues,o maintain he view corridor o theWilliamsburgBankbuilding. The pointof this rianglewill become arl of an"urban oom,"a new

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exteriorspaceormedby raising he office building onpilotis (a term coinedby famedarchitectLeCorbusier, ilotis arecolumnarstructures esigneclo raise he massof a building off the ground).Travelerswill enteror exit the transportation ub asu'ell as he Arena and he northemmost fficebuilding through he urban oom, which will also cclntain etail shops.A glassed-in estaurantwill bepositionedat the top of the urban oom, giving additional ife to the ntersection.

The roof of the Arenaoffers an exciting opporlunity o createnewpublic space.with 52,000square eetin four lushly landscaped reas or passive ecreationand a promenade long he outsideedgeof theroof with outstanding anoramic istas acing Manhattan. For active ecreation. n outdoor ce-skatingrink connects he four gardens;n warmermonths he rink will becomea running rack. This openspacenot only provides destinationor community esidents swell as or the workers n the offlce buildings- it also allows the commercialbuildings surrounding he arena o be connected t the sky-lobby evel.

Some300,000 quareee tof retailspace re nterspersedvithin he esidential reaso rcinforce heopenspace,ncludingalongAtlanticAl'enueandneighboring treets.A varietyof retail establishmentswill service he peoplewho live andwork in the complex. The retail spaccswoven hroughout heresidentialareasareproposed o be community-oriented nd hepublic open space herewill be filledwith major amenities public art,culture,great estaurantso draw he public into the complex.

Atlantic Avenuewill be transfbrmednto a tree-linedboulevard,with a wider, pedestrianriendlysidewalkon the southsideof the avenue.DemappingPacific StreetbetweenCarlton andVanderbiltwillcreate large,publicl-1'ccessiblepenspacen combination 'ith higher-densityesidential.Theplanproposes assive penspace, ith a series f hierarchical lementso organizethe pace, uchasalargegrassmound. a retlectingpool, andurbanplazasat eitherend o connect o VanderbiltAvenue andPacific Street.Altogether, he masterplan calls or six acresof openspace hroughout he complex,encouraging othpassive ndactive ecrcation y residents f BrooklynAtlanticYardsand tsneighboring ommunities swell asvisitors.

PUBLIC PROCESSThe Brooklyn AtlanticYardswill be developcclsa general rojectplanof the State'sESDC,which ssubjecto environmentaleviewunder hc Statc'sEnvironmental ualityRevieu Ac t (SEQRA). Thisreviewwill includcpublichearings ndcommunitv articipation. he derelopcr,ForestCity Ratner

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Companies, asa longhistoryof working cooperativelywith Brooklyn's civic, business ndcommunity eaders as evidencedhroughout he 15-yeardevelopment f MetroTechCenter andwill continueo do soon this mportant roject.

DEVELOPMENT COSTSThe costof the entireBrooklyn Atlantic Yardsproject includingresidential, ommercialandretailspace ndpublicamenities is estimated t more han$2.5billion overa ten-year eriod. The Arenawill be primarilyprivatelyfunded. Incremental evenueswill be derived rom sales axeson tickets,food and merchandise oldat the new Arena.ECONOMIC BENEFITSBrooklynAtlanticYardswill bringa huge nfusionof new obs to the area more han15,000constructionobs,over 10,000 ermanentobs created nd/or etainedn thecommercial ffices,400 permanentobs at the Arenaandadditional ndirectbenefits.

DEVELOPN{ENT SCHEDULEInvestors cquire he Netsbasketballeam.a tianchise f theNBA.Phase1: Arenadevelopmento begin at tl.re nd of 2004, "vithcompletionset or the summerof 2006.Future phases:Development f commercial nd esidential uildings, swell as hecomplex'sremaining arking acilitiesandpublicopenspace.

PROJECT TEAMDeveloper: ForestCitr,'RatnerCompaniesArchitects: Gehr-r''artners, LPLandscape rchitects: Olin PartnershipStructuralEngineers: Thornton-Tomasetti roupMechanical,ElectricalandPlumbingEngineers: Flack* Kurtz

FOR FURTHER INFORMATION CONTACT:Michelede Milly JovceBaumgartenGeto& de Milly, [email protected]

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ABOUTFORESTCITY RATNERCOMPANIESForestCity RatnerCompaniess a vertically ntegrated.ull-service ea lestate irm thatdevelopspredominatelyor its own portfolio. Oneof the eadingdevelopers f commercial.etailand esidentialproperlies,hecompany asdeveloped, rimarily br it s own porlfblio.over 10 million square'eet s wellasmore han900 hotel ooms n two urbanhotelcomplexes.Another t.5million squareeet, ncludingresidential, ff-ice nd etailspace.s presentlyn development.

ForestCitv RatnerCompanies' rojects anbe found hroughouthe ive boroughs f NervYork City.NewJersey'andPennsylv i inia.hecompanyisanaff l l iateofForestCityEnterpr ises,oneofthelargestmixed-usepropertyo\ \nersintheUnitedStates.r. r i thaport fol ioofassetsofmorethan95.2bi l l ion.Whi lepublicly raded n thc \eu York StockExchangetickersymbol:FCE). he company emainsamilycontrolled,whichensures strong omnritnrento creating ndmaintainingong-term alue n all of itsproperties.

o FCRC's lagship evelopment MetroTech Center- is a $1 billion. 7 rnillionsquare-foot ffice,academic ndhigh-tech c- r lopmentn Downto*'nBrooklyn eaturingwo acres f publicopenspace.The 14-building ompler r.ras egun n 1988;the inal two buildings n the originalmaster lanaredetailed elow:o 9 MetroTech CenterSouth,a 675.000 quare-foot. 9-story fficebuilding ust openedn the summerof 2003. EntpireBlueCrossand BlueShield. he argest ealth nsurer n Nerl'York State,s theanchor enant. ccupying 95.000 quareee tof offrcespace n ten loors:

' 330 Jay Street,alsoknoun as 12MetroTechCenter. s the siteof the stiite-of-the-artome or theKingsCountl'Supreme ndFamilyCourlhouse. sw'ellas newcommercial fficespace.n theBROOKATIANTICAR

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heartof DowntownBrooklyn. The32-story uilding,containing .1million squareeetof space,will open n 2005.

o Otherkey FCRCprojects n Brooklyn include:' Atlantic Terminal Office and Retail Complex, a ten-story,400,000 quare-foot ffice building sbeingconstructed bovea four-story, 75,000 quare-footetailshopping enterand ehabilitated

subwayandLong IslandRailroad tations.The Bankof New York will occupy320,000 quare eetof spaceon eight loors;' Atlantic Center, a 400,000square-foot etail center n Downtown Brooklyn, opened n November1996,' One PierrepontPlaza,a 651,000 quare-foot,138million, 19-story ffice buildingopenedn1988, he irst new officebuilding n DowntownBrooklyn n 25 years.

. High profile projects n Manhattan include:' The newNew York Times CompanyHeadquarters,a 52-story, .5.1miliion square-foot fficebuildingon EighthAvenueat 4lst Street.Constructions expectedo begin n 2004;. The Hilton TimesSquare,, ntertainmentand Retail Development, $300million. 610,000-

square-foot omplexopened n 2000 hat ncludes he 444-roomHilton TimesSquareHotel, a 25-screen MC CineplexandMadameTussaud'sWax Museum;

' Harlem Center,an$80million mixed-use roject hat ncludes p to 130,000 quareeet or retailuse whichopenedn 2003)and146,000 quareeet of office space lon_e alcolm X Boulevardand 25thStreet,Harlem'sprincipal ommercialhoroughfare.

o Projects CRC hasdevelopedn Lower Manhattan:. A 600,000square-footmixed-usecomplex n Batterv Park City, openedn June2000, eaturinga

14-story,463-suitembassy uitesHotel, etailstores, nda -1.5O0-seat,l6-screenegalCinema;' 111Worth Street,a 330-unit esidential nd etaildeveioprnent.he irst residential uildingconstructedn LowerManhattan fter he9l1l attacks;he buildingopenedn 2003;. The 500,000 quare-foot eadquartersor theNew York }lercantile Exchange n the World

FinancialCenter t BatteryParkCity, completedn the springof 1991.

FOR FURTHER INFORMATION CONTACT:Michele eMilly/ Joyce aum-sartenGeto& deMilly, Inc.(2rD 686-4551email pr@ etodemilly.com

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ABOUTFRANK GEHRYRaised n Toronto,Canada, rankGehrymoved with his family to Los Angeles n 1941. Mr. Gehryreceivedhis Bachelorof Architecturedegree rom theUniversityof SouthernCalifornia n 1954,andhe studiedCity Planningat the HarvardUniversityGraduateSchoolof Design.

Mr. Gehryhasbuilt an architectural areer hat hasspannedour decades nd a wide rangeof bothpublicandprivatebuildings.constructedn America,Europeand Asia. Mr. Gehry'swork hasbeencelebratedn major architectural ublicationsand n nationaland nternationalrade ournalsand hisarchitectural rawingsand modelshavebeenexhibited n major museumshroughout he world.SelectedAwards and Honors

1974 Elected o theCollegeof Fellowsof the American nstituteof Architects A.I.A.)1971 Arnold W. BrunnerMemorial Prize n Architecture rom the AmericanAcademyof Arts and Letters1981 Nameda Fellow of theAmericanAcademyof Arts and rtters1989 PritzkerArchitecturePrize,honoring significantcontributionso humanityandthe built environmenthrough heart of architecture". Nameda trusteeof the AmericanAcademy n Romel99I . Nameda Fellow of theAmericanAcademyof Arrs and Sciences1992 Wolf Prize n Art (Architecture) rom theWolf Foundation

' Praemium mperialeAward by the JapanArt Association o "honor outstandingcontributions o the development. opularization. ndprogress f the arts"BROOKATTANTICARDTMAGESVATLABLEr )))) I[WW.BBA[[.NET


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7994'Dorothy and Lillian Gish Award for lifetime contribution o the arts first recipient). NamedAcademician y the NationalAcademy f Design1998. NationalMedalof Arts. FriedrichKieslerPrize(first recipient). NamedHonoraryAcademician y the Royal Academyof Arts1999 Lotos Medalof Merit from theLotosClub. Gold Medal from the American nstituteof Architects2000. Gold Medal from the Royal Instituteof British Architects. Lifetime AchievementAward from Americans or the Arts2002'Gold Medal for Architecture rom the AmericanAcademyof Arts andLetters2003 Inducted nto the European cademyof Sciences ndArts. Designated s a Companion o the Orderof Canada

Mr. Gehry has eceivedhonorarydoctoraldegreesrom the Rhode slandSchoolof Design, heCalifornia nstitute f Arts, heOtisArt Institute t the Parsons chool f Design, he University fToronto,YaleUniversity,HarvardUniversity. nd heUniversin'of Edinburgh.n 1982.198,5. nd1987-89,Mr. Gehryheld heCharlotteDavenportProfessorshipn .\rchitecture t YaleUniversity.In 1984,he held heEliot NoyesChairat HarvardUniversity.n 1996-91. e wasa visitingscholarat the Federal nstitute f Technolosyn Z.jrrch.Switze land.

Mr. Gehry'sbuildingshave eceived ver 100national nd egionalA.I.A. awards.FOR FURTHER INFORNIATION CONTACT:Michelede Milly/ JoyceBaumgartenGeto& de Milly. Inc.QlD 686-4sslemail:[email protected]

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ABOUT LAURIE OLIN AND OLIN PARTNERSHIPLaurie Olin's work asa landscape rchitectand urbandesigner xamineshe role that commonaspects f theenvironment lay in creatingexemplaryanduncommon andscapes. urrentlya PracticeProfessor f Landscape rchitectureand RegionalPlanningat theUniversityof Pennsylvania,Mr.Olin servedas he Chair of the Landscape rchitectureDepartment t the GraduateSchoolof Designat HarvardUniversity rom 1982-1986.n 1991,hewon the BradfordWilliamsMedal or his writingon the historyand heoryof landscape rchitecture, nd n 1998he received he Award in Architecturefrom the AmericanAcademvof Arts and Letters.

Olin Partnership is an nternationallyacclaimed, ward-winning andscape rchitecture nd urbandesign irm dedicatedo creatingartistic,sensitive nd imelessenvironments.Olin Partnership asdirectedsomeof the mostextraordinaryransformations f thehumanenvironmentn the astseveraldecades,ncludingBryant Park n New York City andCanarywharf in London.

At the heartof the firm's philosophy s its aspiration o raise andscape rchitecture-an art form thatcombines cologicalandsocial esponsibility-to a positionas he most nfluential ield in the designandplanningof humansettlements. lin Partnership trives o synthesizehe demands f art andsciencewhile acknowledging he sometimes-conflictingequirements f outdoorenvironments. hehallmarksof Olin Partnership esigns repowerful, maginativeconcepts, ine craftsmanship nd heuseof handsome,astingmaterialso createbeautiful,usefuland meaningfulplaces.

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Foundedn 1916asHanna/Olinby two leadersn thefield of landscape rchitecture,he current irmwas ormed n 1995by original founderLaurieOlin and hreeotherprincipals,LucindaSanders,DennisMcGladeandSusanWeiler.

The diverse xperience f the irm encompassesnvironmental nalysis;master ndsiteplanning; ndlandscapeesign, ocumentationndconstruction dministration a depthof experlisehatallows hefirm to underlake broad angeof projects,ncludingmixed-use rbandeveloprnentsuchasBrooklynAtlanticYards,corporate eadquarlers,ducational ndcultural nstitutions, ndpublicparksandcir.'icspaces. he 4O-plus taffof landscaperchitects, rchitects,esigners ndplanners ollaborates ith abroad angeof designand echnical rofessionalso bringcomplexand maginative esign onceptsofiuition. Often, hecircumstancesf a project orce he }m to create sable nvironments herenonepreviously xisted.

Olin Partnership rojects ecently eceived lve awards rorn the AmericanSocien'of LandscapeArchitects,ncluding he 2003Designof HonorAward for theJ. PaulGettyCenter n Los An-selesand he Battery ParkCity LandmarkAward.

Recentandcument andscape nd urbandesignprojects nclude:o The BeringerVineyardsn theNapaValley,Califonria;o The UniversityoJ'Pennsylvania nPhiladelphia.Pennsylvania;o d Children's Gurtlen at the Fort Worth Botaric Garclen n Fort Worth. Texas:o The Universitt' f'VirginiaArt Museurnn Chiirlottesville, irginia;o The Washingtclt tnttmenr n Washington. .C.:. The BrancusiEnseniltlen Targu-Jiu,Romania;o The BethelPerfonrtirtg rt Center n Bethel,New York;o WinterGarclen ndReader'sGarden or The N{idwayPlaisance, hicago, llinois;o The StanfordUniversityScience nd EngitteeringQuadrangle,n Palo Alto, California;o TheJ. Paul Getn'Center n Los Angeles.California;o CaymanShoresDevelopment West rtdittrtCIub n the Cayman slands.

FOR FURTHER INFORN,IATIONCONTACT:Michelede Milly/ JoyceBaumgaftenGeto& de Mil l l ' . Inc.(212\ 686-4551email:[email protected]

Atlantic Yards December 2003 Promotional Material, Part 1 (Text)

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Transcript of Atlantic Yards December 2003 Promotional Material, Part 1 (Text)