Atlantic Bay Hotel Investment - Woolacombe

PREMIER collection

Pembrokeshire coastline

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Contents

THE OPPORTUNITY 6

THE HOTEL 10

THE LOCATION 14

ATTRACTIONS 22

THE PROCESS 24

GIANT HOSPITALITY 38

Location pictures courtesy of woolacombetourism.co.uk

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BARRICANE BEACH

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THE JEWEL IN THE CROWN OF THIS CHARMING SEASIDE RESORT

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CGI OF THE ATLANTIC BAY HOTEL

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The Opportunity

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WOOLACOMBE

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Northern Powerhouse Developments and Giant

Hospitality are delighted to announce an impressive addition to our hotel portfolio in a Victorian seaside resort whose star is on a major rise.

The North Devon Coastline provides the picture-perfect setting for Woolacombe, where The Atlantic Bay Hotel, will become the third property in our Premier Hotel Collection.

This stunning and imposing hotel holds a commanding position on the headland above Woolacombe’s legendary sandy beach and clean Atlantic Ocean waters.

A long-time favourite of both families and surf fanatics, Woolacombe has claimed the TripAdvisor crown for Britain’s

Best Beach for the past two years running and provides the perfect opportunity for purchasers as its popularity spreads across the UK and beyond.

The Atlantic Bay Hotel will provide a welcoming retreat for the growing number of visitors to this hugely popular resort.

Woolacombe has built an impressive reputation for its relaxed and understated but consistently high-performing tourism offer, and there is strong commitment at a local and regional level to capitalising on its upward surge.

We’re hugely excited at the scale of the opportunity presented by this characterful small seaside resort and we’re certain you will be too.

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CGI OF THE ATLANTIC BAY HOTEL

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The Hotel

The Atlantic Bay Hotel is prominently positioned above Woolacombe with elevated views over

the surrounding National Trust countryside and coastline.

The quaint Victorian resort and beautiful bay are just minutes away by bike or car.

With a rich history, starting life as a traditional Victorian guesthouse before being completely remodelled and extended to create the distinctive 1960s building which remains today, The Atlantic Bay Hotel will undergo further renovations to transform it into one of the Devon’s must-stay-in hotels.

It will be lovingly renovated to the same high standards as The Llandudno Bay Hotel and will comprise of 96 bedrooms, made up of double, twin and family rooms plus palatial suites.

In addition the hotel will boast indulgent lounge areas, large conference and event facilities, a fine dining Premier Collection restaurant, swimming pool and fitness suite and a relaxing cocktail lounge and bar.

The sympathetic work will transform it into a stunning four-star hotel and spa which will further enhance its reputation as the region’s most exclusive destination for holidaymakers, weddings and conferences.

With its stunning location it is no surprise to learn The Atlantic Bay Hotel is a hugely popular venue for weddings and events, and with its unrivalled views across the bay, it enjoys year-round bookings.

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The Atlantic Bay Hotel will soon undergo extensive and sympathetic renovations which will be carried out to the same high standards

as those achieved at our flagship Llandudno Bay Hotel.

With a dedicated construction team, highly skilled craftsmen and cutting-edge interior designs, Llandudno Bay Hotel was transformed into the award-winning business it is today.

As these development pictures of Llandudno Bay Hotel show, The Atlantic Bay Hotel will soon enjoy a similar transformation to become one of Woolacombe’s most prestigious and sought after establishments.

THE RESTAURANT

STEP 1 STEP 2

STEP 3

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A PREMIER MAKEOVER

THE EXTERIOR

THE BEDROOMS

STEP 1

STEP 1

STEP 3

STEP 3

STEP 2

STEP 2

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COMBESGATE BEACH AND MORTE POINT

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The LocationWoolacombe: Home of Britain’s best beaches

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LEE

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Woolacombe is a beautifully preserved Victorian coastal

resort, with three miles of award-winning beach and untainted Atlantic waters bookended by the craggy headlands of Morte Point and Baggy Point.

The North Devon Coast, an Area of Outstanding Natural Beauty in the West Country tourism honeypot, provides the stunning setting for this unspoilt seaside gem, whose huge appeal to surf-seekers lends it a hipster edge that few resorts can boast.

Commanding cliffs, rolling sand dunes, stunning beaches and coves mark the landscape, with endless coastal pathways providing the perfect elevation from which to soak up views across the bay to Lundy Island.

The quaint and compact centre is presided over by grand Victorian and Edwardian villas, a reminder of the era that saw Woolacombe evolve as a thriving holiday destination.

Just 30 minutes from the expansive Exmoor National Park and easily accessed from the M5, it’s plain

to see how Woolacombe has earned an England for Excellence Gold Award for best family resort and become a firm fixture on thousands of holiday calendars.

Its enormous stretch of immaculately clean but dog-friendly sands, lifeguard protected seafront and picturesque rows of jewel-painted beach huts make it the perfect spot for families seeking traditional pastimes, whilst the rolling Atlantic waves prove an addictive pull for surfers and body-boarders.

Beyond the seafront, traditional food and retail outlets are being joined by an impressive array of modern independent shops and eateries - a strong indicator of a destination on the up.

Woolacombe is perfectly situated to step out from and explore the numerous pathways, villages and coves along the headland or, further inland, the moorland hills of Exmoor National Park.

North Devon is dotted with villages, each with its own distinctive character – Woolacombe’s cliff-top sister

village Mortehoe, along the South West Way, whose museum offers a glimpse into the area’s smuggling history; the cobbled streets, pretty cottages and 14th century fishing harbour of Clovelly; or stunning Saunton Sands, whose natural beauty makes it a popular location for film, video and television productions, are just a few.

North Devon’s premier town, the historic, bustling Barnstaple, is just 30 minutes away by car and perfect for a retail fix. Or head eight miles to Ilfracombe - on foot along the South West Coastal Path if you want to leave the car behind – where Damien Hirst’s sculpture Verity dominates both the harbour and the conversation. Love it or loath it, at 65ft tall you certainly can’t ignore it.

By contrast, to take a trip across the waters to ancient Lundy Island is to step into a tranquil, car-free other world awash with protected wildlife habitats and species. Wildlife enthusiasts might have their visit capped by the sighting of puffins, grey seals and sika deer.

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Woolacombe in numbers

The Victorian seaside resort of Woolacombe has a population of just

1,200 but its growing popularity as a top tourist spot can swell that figure tenfold during peak season.

Now celebrating its second consecutive year of being named Best Beach in the UK by TripAdvisor travellers, Woolacombe is fast gaining national and international renown as the place to holiday in the ever-popular South West of England. Visitor figures for 2016 are predicted to have soared as a result.

The South West welcomed the highest proportion of domestic overnight trips of all English regions in 2015 - 19.7 million trips accounting for 19% of the total. This accounted for 23% of the total £4.4 billion spend by tourists.

The South West has more land mass

covered by National parks, Areas

of Outstanding Natural Beauty and

World Heritage Sites than anywhere

else in the country.

More than half of all trips to the

region – 55% - are to the seaside,

so it’s little surprise that the tourism

economy of North Devon, with its

stunning coastline and more than a

dozen beautiful beaches, is thriving.

Nearly six million visitors flock to

North Devon every year. Visitors

spent £464.1m in the county last year,

contributing to a total tourism industry

turnover of over £550m.

Woolacombe is set to contribute

significantly to those figures as its

reputation as a top sea and surf

destination continues to rise.

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Woolacombe is riding the crest of a tourism wave after being named Beach of the Year

by holiday giants TripAdvisor for the second year running.

The impact of this success cannot be underestimated. The privately owned and managed beach also ranks number four in Europe and 13th in the world – an amazing achievement for this comparatively small resort on the North Devon coast.

Whilst official visitor figures for Woolacombe do not exist, anecdotal feedback based on parking and beach-side food and drink sales suggest a significant surge in visits to the resort during 2016.

Add to this Atlantic seawaters which consistently meet the high quality demanded by Environment Agency regulations, and it’s easy to see how Woolacombe has become a magnet for families and surf fans alike.

A demand for quality hotel accommodation to cater for this upswing is inevitable. And the hardiness of the surfing community, coupled with the mild winters that result from the maritime climate created by a lengthy coastline, means Woolacombe enjoys a longer than average tourism season.

A significant majority of holidays in Woolacombe are return bookings, displaying a visitor loyalty that most resorts would envy and providing a solid foundation for opportunity in the hotel industry.

A purchase in Woolacombe will set you amid prestigious company. North Devon has been the focus of tourism investment in recent times – not least by ‘Young British Artist’ Damien Hirst, who has ploughed some of his millions into the nearby Ilfracombe coastal resort, helping to raise the image of the North Devon coastline and attract the spending power of the young hipster and surf community.

Coastal infrastructure, transport links, cycle, walking and riding trails and tourism promotion and marketing are listed as priorities for investment in the North Devon Economic Strategy 2014-2020.

Devon as a whole has fared well since the early 2000s in terms of economic growth, with the North Devon economy in particular showing resilience since the economic recession of 2008. North Devon’s GVA grew in absolute terms by 5.1% between 2008 and 2014, outpacing county (2.2%), regional (1.9%) and national (3.6%) growth. This growth has undoubtedly been aided by approximately six million visitors who contribute over £2.1 billion to the North Devon economy each year.

The opportunities in this upwardly mobile county could not be better.

The Great Britain Tourism Survey announced strong growth in domestic tourism in 2015, with record-breaking spending and the highest trip numbers since 2012. The weak pound can only consolidate this situation.

But that same weak pound is also likely to influence inbound visitor figures positively – inbound visits to the UK from January to August this year have totalled a record 25 million, up 3% on the previous year’s period. Spending by visitors hit £14.6 billion.

This success can only be strengthened by major international marketing campaigns by VisitBritain and Expedia aimed at showing what the UK has to offer overseas holidaymakers beyond the capital city.

All good news for North Devon, which displays a huge commitment to promoting its tourism destinations and attracting investment.

This summer saw a visit to the county by five Chinese journalists, hosted by North Devon Council and funded by the South West Tourism Growth Fund, a government initiative to attract more overseas visitors to the South West.

The South West Tourism Alliance represents over 100 key industry groups and public sector organisations, who work collectively to promote, protect and lobby on behalf of the tourism industry - another sign of a region dedicated to attracting investment and ensuring that investment reaps rewards.

Why invest in Woolacombe

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It’s all about the sand and surf – but there’s plenty more that makes for a fantastic holiday

in Woolacombe.

The three golden miles of litter-free, family friendly, lifeguard protected beach is without doubt this North Devon resort’s crowning glory. The charming rows of brightly coloured beach huts provide a picture-perfect place to hunker down for the day, while convenient beach-side cafes and shops provide a steady supply of ice creams, snacks and buckets and spades.

And it’s no surprise that surfers swoop in from near and far to crest the waves in some of the UK’s cleanest sea waters, alongside kayakers, body-boarders and old-fashioned paddlers. The beach boasts three surf schools offering lessons to suit all ages and abilities, as well as instructor-led ‘coasteering’ trips where you climb, scramble, swim and jump your way along the coastline.

But Woolacombe offers a whole lot more without getting sand and surf between your toes.

What better way to watch the waterbabies burn up energy than to trot along the beach on horseback – just one of the equine treats offered by Woolacombe Riding Stables. The more adventurous can take to the skies for a bird’s-eye view of the beautiful coastline in a tandem hang glider.

If your own two legs are your preferred mode of transport, the North Devon Area of Outstanding Natural Beauty really comes into its own.

The stunning South West Way coastal walk traverses the cliff-tops above the coastline. Strike out in either direction along the coast and you’ll come across myriad coves and coastal villages to explore.

Travel slightly further afield to take in the majestic moorland of the Exmoor National Park, or travel along the Tarka Trail, named after the small hero of the Henry Williamson novel Tarka the Otter. The trail cuts through Barnstaple – just one of the many characterful towns and villages within easy distance of Woolacombe - where you can hire bikes to explore the 32 miles of off-road cycleway.

Family holidays demand plenty of fun and excitement. North Devon delivers with the Milky Way Adventure Park, offering a day packed with rollercoasters, adventure play and assault courses, as well as live entertainment and displays by the North Devon Bird of Prey Centre.

Kids and big kids can hit the heights at Barnstaple’s all-weather ultimate trampoline experience, Air Extreme, explore the depths at Ilfracombe Aquarium or talk to the animals at Exmoor Zoological Park.

But what better way to end the day than a trip into Woolacombe’s welcoming village centre, where the choice of traditional bars, trendy eateries and elegant brasseries ensures there’s a dish to suit everybody’s tastebuds and pocket.

Attractions

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n We understand the importance of making the right choice and we believe that by taking our time to listen to your needs, we are able

to establish a full client profile for you. We can then confidently confirm whether Atlantic Bay Hotel and Spa is the right opportunity for you.

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ABOUT THE LEASEBACKA leaseback arrangement is a financial transaction whereby a seller of an asset (the developer) leases back the same asset from the purchaser (you).

The operator, Giant Hospitality in this case, assumes all responsibilities for the day-to-day running of your unit and for all costs.

Unlike a traditional buy-to-let, you are not responsible for: monthly property management fees, property maintenance, refurbishment, or any tenant-related issues, including vacant periods that may result in a loss of earnings. This opportunity provides a hands-off, hassle-free, income-generating asset.

1. Your sales consultant will prepare a reservation form which includes details of the unit that you have chosen and the financial terms offered by us.

2. You will then be asked to sign the reservation form and pay the £500 reservation fee to reserve the unit. Your sales consultant will send the signed reservation form to us. Within seven days, you are required to send us your certified identification documents along with source/proof of funds for the unit you are intending to buy.

3. A memorandum of sale is then produced by the developer’s dedicated sales support team and issued to the third party solicitor chosen by you to act on your behalf. At this point the purchase contracts will be drafted by our solicitors and sent to your solicitor for review.

4. A client care pack will be sent to you by your chosen solicitor. T here are documents within this pack that require your authorisation, this allows the necessary checks to be carried out and the purchase to continue as per UK conveyancing law.

5. Your solicitor will also send you the purchase contracts and their report on title, this is your third party advice that relates to your purchase. You should read this thoroughly and liaise directly with your solicitor to ensure you are satisfied with the documents you have received.

6. Once you are ready to proceed you will be asked to sign and where appropriate have your witness sign the contracts and return them to your solicitor, using a secure, signed-for delivery service. At the same time, you are required to transfer the balance of purchase into your solicitor’s client account.

7. Upon receipt of your documents and the balance purchase monies, exchange and completion can take place. Your lawyer will then attend to all registration formalities with the Land Registry.

8. Omitting delays, the purchase process is scheduled to take no longer than 28 days from the point of reservation.

THE PROCESS

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£55,000 - By Deduction OptionBy purchasing with the By Deduction Option, you are able to offset your total capital outlay from £55,000 to £44,000 by offsetting £11,000 against your first two years rental income.

In years 3-10, you receive 10% of the purchase price (£55,000) giving you a fixed rental of £5,500 per annum

Fixed returns £55,000 – 2 years deducted rental income £11,000 = £44,000

Buyback at year 10 = £68,750 (125%)

ROI = (Buyback £68,750 + Cash returns £55,000 (minus) Purchase price £55,000)/Purchase price £55,000 = 125%

Year Rental income (circa 10%)

Rental income deductions

Balance of client rental income

1 £5,500 £5,500 £0

2 £5,500 £5,500 £0

3 £5,500 £0 £5,500

4 £5,500 £0 £5,500

5 £5,500 £0 £5,500

6 £5,500 £0 £5,500

7 £5,500 £0 £5,500

8 £5,500 £0 £5,500

9 £5,500 £0 £5,500

10 £5,500 £0 £5,500

Total £55,000 £11,000 £44,000

Purchase price £55,000Client cash input £44,000 (first two years by deduction)Reservation fee £500Balance of cash deposit £43,500Assured tenancy period 10 yearsIncome circa 10%No. of years on cash deposit 2No. of years on full purchase price 8

Buyback at 125% £68,750Total purchaser returns £123,750Less cash input £55,000 (including £11,000 - 2 years deduction)Cash received over and above initial cash input £68,750 ROI: 125%

Rear Facing Single

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£75,000 - By Deduction OptionBy purchasing with the By Deduction Option, you are able to offset your total capital outlay from £75,000 to £60,000 by offsetting £15,000 against your first years rental income.



Buyback at year 10 = £93,750 (125%)





1 £7,500 £7,500 £0

2 £7,500 £7,500 £0

3 £7,500 £0 £7,500

4 £7,500 £0 £7,500

5 £7,500 £0 £7,500

6 £7,500 £0 £7,500

7 £7,500 £0 £7,500

8 £7,500 £0 £7,500

9 £7,500 £0 £7,500

10 £7,500 £0 £7,500

Total £75,000 £15,000 £60,000



Rear Facing Double/Twin

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Buyback at year 10 = £106,250 (125%)





1 £8,500 £8,500 £0

2 £8,500 £8,500 £0

3 £8,500 £0 £8,500

4 £8,500 £0 £8,500

5 £8,500 £0 £8,500

6 £8,500 £0 £8,500

7 £8,500 £0 £8,500

8 £8,500 £0 £8,500

9 £8,500 £0 £8,500

10 £8,500 £0 £8,500

Total £85,000 £17,000 £68,000


Sea Facing Double/Twin


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Buyback at year 10 = £112,500 (125%)





1 £9,000 £9,000 £0

2 £9,000 £9,000 £0

3 £9,000 £0 £9,000

4 £9,000 £0 £9,000

5 £9,000 £0 £9,000

6 £9,000 £0 £9,000

7 £9,000 £0 £9,000

8 £9,000 £0 £9,000

9 £9,000 £0 £9,000

10 £9,000 £0 £9,000

Total £90,000 £18,000 £72,000


Sea Facing Family

Purchase price £90,000Client cash input £72,000 (first 2 years by deduction)Reservation fee £500Balance of cash deposit £71,500Assured tenancy period 10 yearsIncome circa 10%No. of years on cash deposit 2No. of years on full purchase price 8

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Rear Facing Double Suite




Buyback at year 10 = £106,250 (125%)





1 £8,500 £8,500 £0

2 £8,500 £8,500 £0

3 £8,500 £0 £8,500

4 £8,500 £0 £8,500

5 £8,500 £0 £8,500

6 £8,500 £0 £8,500

7 £8,500 £0 £8,500

8 £8,500 £0 £8,500

9 £8,500 £0 £8,500

10 £8,500 £0 £8,500

Total £85,000 £17,000 £68,000



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Buyback at year 10 = £125,000 (125%)





1 £10,000 £10,000 £0

2 £10,000 £10,000 £0

3 £10,000 £0 £10,000

4 £10,000 £0 £10,000

5 £10,000 £0 £10,000

6 £10,000 £0 £10,000

7 £10,000 £0 £10,000

8 £10,000 £0 £10,000

9 £10,000 £0 £10,000

10 £10,000 £0 £10,000

Total £100,000 £20,000 £80,000


Sea Facing Double Suite

Purchase price £100,000Client cash input £80,000 (first 2 years by deduction)Reservation fee £500Balance of cash deposit £79,500Assured tenancy period 10 yearsIncome circa 10%No. of years on cash deposit 2No. of years on full purchase price 8

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38COMMITTED TO DELIVERING EXCELLENCE

Giant Hospitality is the award-winning hotel management group which provides a complete and exceptional management and

consultancy service to the company’s growing portfolio of UK based hotels.Giant Hospitality has made a huge impact on the hotel industry over the last 12 months and is regarded as one of the country’s most ambitious, forward-thinking and reliable hotel and leisure providers.Now managing four hotel and leisure complexes in North Wales, Giant Hospitality is setting the standards when it comes to delivering a unique hotel experience for guests.Providing a new brand of award-winning hotels with the ethos very much on exceptional customer care, Giant Hospitality is committed to delivering something that little bit extra.Guests are always guaranteed the ultimate in leisure, business, restaurant and wedding facilities and a stay at a Giant Hospitality hotel will be one you’ll remember for all the right reasons.The key to Giant Hospitality’s success comes from its ability to manage a number of hotels within a relatively close proximity. This affords the group, the luxury of calling on an extensive and very experienced team to work across all the hotels without any conflicting interest.Such operational efficiency allows Giant Hospitality to deliver a wide range of services, experiences and an attention to detail that is second to none.This successful model is now set to be rolled out across the country with Giant Hospitality overseeing a series of ‘cluster hotels’ in various parts of the UK.

Managing Director Chris Evans

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WHO WE AREGiant Hospitality’s role is to manage the hotels in the Northern Powerhouse Developments portfolio which is made up of boutique retreats, traditional seaside hotels, stately homes and luxury adventure resorts.

Our innovative approach focuses on creating new hotel products and experiences while at the same time developing and streamlining our existing businesses. Our competitive position within the market place allows us to outperform our competitors as we strive to become the market leader.

With an emphasis on online reputation and guest reviews, our aim is to build on the success of each hotel in order to achieve maximum global reach and exposure.

OUR PEOPLEThe team at Giant Hospitality are industry professionals – many hand-picked – who have made hospitality their career and take great pride in delivering exceptional service. With a cumulative experience of over 50 years within the industry, our team are driven to provide the absolute best customer service and strive for the optimum levels of success.

The team is made up of individuals who have experience from independent and branded hotels through to venues and regional marketing agencies. But while our backgrounds may differ, our ethos remains the same and every member of Giant Hospitality is passionate about great service.

A GIANT MISSIONThe vision of Giant Hospitality is to be one of the UK’s largest and most respected hospitality groups, offering unique products around the country, where every visit creates distinct memories. Striving to exceed our guests’ expectations; to provide an excellent customer experience at every opportunity and recognise the need to support and develop our stakeholders in order to achieve long-term success.

OUR TEAM CONSISTS OF:Sales and MarketingRevenue ManagementHotel ManagementAccountsHuman ResourcesEcommerce

Operations

OUR KEY VALUES:Giant Hospitality’s philosophy is based around team work and the continual development of internal talent. This is the team of tomorrow who will continue the high standard of care on which today’s business is built.Act with INTEGRITY

Deliver EXCELLENCE

Have the AMBITION to continuously improve

Show that we CARE

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Other properties in the Giant Hospitality Group

Llandudno Bay Hotel The Belmont Hotel The Harrison Hotel

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COLLECTION

There is something very special about our collection of hotels. Each one has been selected for the unique qualities it offers; the beautiful architecture, outstanding food, peaceful surroundings and the sense of total escape and relaxation we provide each and every guest who steps through our doors. Whilst each property in the collection has its own unique character and personality, all uphold the impeccable standards of service, quality and attention to detail for which Giant Hospitality is renowned.

MANOR collection

CLASSIC collection

BOUTIQUE collection

PREMIER collection

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The epitome of country elegance, the hotels within our Manor Collection are all steeped in history, bursting with charm and provide the perfect venue for an indulgent escape, a romantic wedding, a business conference or a relaxing spa break.

Opulently designed to a five-star standard, our iconic and exclusive Manor Collection provides the most luxurious retreats in some of the most spectacular and picturesque settings.

Offering guests an indulgent hotel experience, the properties within our Premier Collection have been hand-picked and designed to a luxurious four-star standard. Providing inviting bedroom suites, fine dining and relaxing spa facilities, this stylish and elegant collection of hotels are located in some of the UK’s most stunning period properties ensuring the most enjoyable guest experience imaginable.

Our ever popular Boutique Collection comprises some of the most contemporary hotels on the market. Tailored for those looking to enjoy an indulgent escape, the Boutique Collection will provide a chic and romantic experience for couples.

Complete with fashionable bars and restaurants, this portfolio of hotels targets the hip crowd looking to let their hair down in style.

For the ultimate family hotel, look no further than those found in our Classic Collection.

Providing the modern family with everything they need, this collection of hotels comes with a friendly atmosphere and provides great value for money.

Offering guests a clean, comfortable and economical holiday option, a stay in one of our classic hotels will ensure all the family are catered for.

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Terms and conditions:All material is strictly copyrighted and all rights are reserved. No part of this brochure may be reproduced in whole or in part without written permission of Northern Powerhouse Developments Ltd. Although every effort has been made to ensure the accuracy of the information contained in this publication, Northern Powerhouse Developments Ltd cannot be held responsible for any errors it may contain. Northern Powerhouse Developments Ltd cannot be held responsible for the loss or damage of any material, solicited or unsolicited. The views expressed in this brochure are not necessarily those of Northern Powerhouse Developments Ltd.

V3

The Queens HotelWyncliffe House Hotel

CLASSIC collection

Belmont Llandudno

BOUTIQUE collection

Llandudno Bay HotelCarmarthen Bay Hotel

PREMIER collection

Caer Rhun Hall

MANOR collection

Atlantic Bay Hotel Investment - Woolacombe

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