June 21, 2014

Downtown Atlanta’sNew Streetcar System

Event Overview Over 1,000 individuals completed the Run the Rails 5K presented by Siemens. Through the Run the Rails 5K event, Central Atlanta Progress and its partners were able to provide participants with a unique, once-in-a-lifetime opportunity to run along the Atlanta Streetcar track to become familiar with the route and with all of the exciting Downtown assets that will soon be connected via the Streetcar.

The race received extensive, positive feedback, helping to generate continued anticipation surrounding, and further support for, the upcoming opening of the Atlanta Streetcar system.

• More than 1,000 individuals completed the Run the Rails 5K with assistance from 70 volunteers.

• Electronic newsletters promoting the event reached 12,269 unique readers. Print and broadcast coverage reached 8,660 individual news consumers while online news stories reached 2,363,114 unique viewers.

• The dedicated website

www.TheAtlantaStreetcarRace.com netted 15,081 page views and our social media posts reached 35,803 unique visitors on Facebook.

Event Results

Event Registration Overview

Event Registration Metrics

Sponsors

Sponsors

Sponsors

T-shirts

Banners

Postcards

Hotel Offers

We partnered with Downtown hotels along the alignment to offer discounts, and an opportunity to stay with fellow runners at nearby locations

200 Retail Posters

The Warm Up

B98.5 fitness expert Madison James

See full photo gallery at www.TheAtlantaStreetcarRace.c

om

The Starting Line

“The Baton Pass™” Campaign To Benefit Stand Up to Cancer

“The Baton Pass™” Campaign To Benefit Stand Up to CancerParticipants Got a Glimpse of the

Streetcar

Awards

Medals

Winners

Winners

Finish Line

Fruit20 was enjoyed by runners

Facebook ads

Tweets

CAP digital newsletter banner ads

250,000 views per day for 3 weeks

Allen Plaza Billboard ad

Cox Media Group – Official Media Partner

Cox Media Group

As the official media partner for Run the Rails 5K, Cox Media Group provided the following marketing package valued at $27,300 to promote Run the Rails 5K:

B98.5 On-Air Promotion Elements• Three weeks of broadcast marketing, featuring a total of 25

spots running from June 5th through June 21st and reaching 343,200 individuals an average of 1.2 times each

• Race entry prize giveaways, paired with gift cards

Digital Promotion Elements• Social media posts leading up to the event• Web ads on B98.5 streaming webpage, netting approximately

50,000 impressions• B98.5 event calendar listing• Blog feature on the AJC.com’s MAD About Fitness by Madison

James

Cox Media Group – Official Media Partner

Print Advertising Elements• Quarter-page color ad in the

Atlanta Journal-Constitution on Sunday, June 1st

Onsite Promotional Elements• Pre-race event and warm-up session hosted by

Madison James• B98.5 promotions team onsite with giveaways

and music created a fun and lively atmosphere• Run the Rails 5K mentions on-air during live

breaks throughout the event on B98.5

Cox Media Group

Media Coverage

Media Coverage

Thank you!The Run the Rails 5K was a once-in-a-lifetime experience! The race to the finish could not have been executed without your contributions and support. Because of your investment, we are able to continue to build excitement for the Atlanta Streetcar and the celebrate the benefits the project brings to Downtown Atlanta.