Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising.
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Transcript of Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising.
Athlete Leadership ProgramsAthlete Leadership Programs
Athletes Assisting in Athletes Assisting in FundraisingFundraising
Athletes Assisting in Athletes Assisting in FundraisingFundraising
Athlete Leadership ProgramsAthlete Leadership Programs
Athlete Leadership ProgramsAthlete Leadership Programs
Sponsored by Sponsored by Special Olympics Special Olympics
Sponsored by Sponsored by Special Olympics Special Olympics
Athlete Leadership ProgramsAthlete Leadership Programs
Presenters:Presenters:Presenters:Presenters:
Find your partner(s)!
Some of you have money to give, but you need something too.
Some of you have money to give, but you need something too.
Others need money and have something to offer.Others need money and have something to offer.
Make the right matches!Make the right matches!
What will we do in this What will we do in this section?section?
Learn about Special Olympics Fundraising
Review Global Messenger Basics
Learn how to participate in Fundraising Calls
Practice doing Fundraising Calls
Why do you need to know Why do you need to know this?this?
You are the expert on Special OlympicsAnd how it benefits you as an athlete.
SOI or your home Program may ask you to join them on fundraising calls or to thank donors/sponsors.
Global Messenger BasicsGlobal Messenger Basics
Special Olympics
Mission and Goals
Global Messenger BasicsGlobal Messenger Basics
What makes Special
Olympics Different
from other sports
OrganizationsOr other causes
Global Messenger BasicsGlobal Messenger Basics
How to prepare a
speech:
Know your topicKnow your audience
Decide what to includePractice
What does the money pay for?
Why does Special Olympics need to raise money?
Special Olympics FundraisingSpecial Olympics Fundraising
Where does Special Where does Special Olympics, Inc. get its funds?Olympics, Inc. get its funds?
IndividualsIndividuals
OtherOther
Businesses Businesses 29%
51%
20%
100%TotalTotal
Where does Special Where does Special Olympics, Inc. spend its Olympics, Inc. spend its funds?funds?
ProgramsPrograms
AdministratiAdministrationon
FundraisinFundraising g
15%
80%
5%
100%TotalTotal
Donor FundraisingDonor Fundraising
What is a What is a Donor?Donor?
A DONOR is someone A DONOR is someone who gives something who gives something
as a “gift”.as a “gift”.
Where do donors get the Where do donors get the money they donate?money they donate?
Businesses – Selling their products Businesses – Selling their products or servicesor services
Individuals – Salary and/or Individuals – Salary and/or investmentsinvestments
Why do people want to Why do people want to donate to Special Olympics?donate to Special Olympics?
Business ReasonsBusiness Reasons
Personal ReasonsPersonal Reasons
Why do people want to Why do people want to donate to Special Olympics?donate to Special Olympics?
People believe that Special OlympicsPeople believe that Special Olympicshelps the people it serveshelps the people it serves
People want to help other peoplePeople want to help other people
Proud to be a part of the movementProud to be a part of the movement
Belief in our missionBelief in our missionBelief in our missionBelief in our mission
Personal ReasonsPersonal Reasons
Why do people want to Why do people want to donate to Special Olympics?donate to Special Olympics?
Employees feel good about working Employees feel good about working for a company that cares and does for a company that cares and does good thingsgood things
Linking your business to Special Linking your business to Special Olympics shows customers that your Olympics shows customers that your company carescompany cares
Business ReasonsBusiness Reasons
Foundations Christmas Record grants
Civic/Service ClubsStart-up funds for new
projects
Other ReservesInvestment incomeFees from Sub-programs
Government GrantsMinistries/Agency/Divisions
Health/Human ServicesSport and Activity
DisabilityLottery
IndividualsDirect mailMajor donorsPlanned givingInternet/ Web promotionsGiving Clubs/Societies Adopt an athlete programs
CorporationsSponsorship
Cause Related MarketingCompany’s Foundation
Government Relations Community Relations
Public RelationsHuman Resources
Executive’s FundHow People
give money to Special
Olympics
Special EventsGolf tournament Dinner/danceWalkathonMovie promotionPolar plungePlane pull
Merchandising/ Licensing
Key chainsTee shirtsMugs
Research Target Prospects
Prepare and customize offer
(decide what to ask for and prepare a
proposal)
Send proposal,comply with
guidelines or submit application
Results/Decision made(acceptance, Yes! rejection, No. or renewal)
Follow up with phone call letter,or email to check status
Make presentation or proposal at meeting
Set a meeting date and time
TheFundraising
Cycle
START HERE
Plan and Set Goals
Follow up with phone call, letter, or email to check status
Successful Selling in 5 Successful Selling in 5 StepsSteps
1.1.Determine Your Customer’s Determine Your Customer’s Interest and NeedsInterest and Needs
3. How does it help Special Olympics?3. How does it help Special Olympics?
2. State the Project or 2. State the Project or Program you want them to Program you want them to fund.fund.
4. What are the benefits?4. What are the benefits?
5. Close the deal5. Close the deal
Determine Interest and Determine Interest and NeedsNeeds
What does the What does the person or person or business want business want or need from or need from their their relationship relationship with Special with Special Olympics? Olympics?
State the Project or State the Project or Program you want them Program you want them to fundto fund
•Be HonestBe Honest•Be SimpleBe Simple•Be ClearBe Clear•Tell what you’ll Tell what you’ll spend the moneyspend the money on…on…•And how their And how their involvement involvement with Special Olympics with Special Olympics will will meet their needs and meet their needs and serve serve their intereststheir interests
How does it help Special How does it help Special Olympics?Olympics?
5 Ws are:5 Ws are:What is the What is the
project?project?Who will it Who will it
benefit?benefit?Where will it Where will it
happen?happen?When will it When will it
happen?happen?Why do we need Why do we need
it?it?1 H is:1 H is:
How do we meet How do we meet bothboth the donor and SO the donor and SO needs?needs?
What are the What are the Benefits?Benefits?
How can SO meet the How can SO meet the person/business’s person/business’s needs?needs?
To answer this, you To answer this, you need to know what is need to know what is important to them.important to them.
Closing the DealClosing the Deal
Make it easy to say “YES”Make it easy to say “YES”
Make sure you understand Make sure you understand next steps and who is responsiblenext steps and who is responsible
Be positiveBe positive
Role PlayRole Play
Did they use the 5 steps?Did they use the 5 steps?
What should the What should the athlete do differently? athlete do differently?
What should the staff What should the staff person do differently? person do differently?
The Athlete’s RoleThe Athlete’s Role
You as an Athlete can You as an Athlete can participate on Fundraising participate on Fundraising Calls:Calls:
•Participate on SponsorshipParticipate on Sponsorship “ “pitch” callspitch” calls•Participate on thank youParticipate on thank you callscalls•Participate on Fundraising Participate on Fundraising Event Organizing Event Organizing committeescommittees
The Athlete’s RoleThe Athlete’s Role
On these Calls, use your Global On these Calls, use your Global messenger abilities to answer messenger abilities to answer the questions: (bring your tools)the questions: (bring your tools)
•What isWhat is Special Olympics?Special Olympics?•What isWhat is your role in Special your role in Special Olympics?Olympics?•How do Donors help SpecialHow do Donors help Special Olympics?Olympics?•How has Special Olympics How has Special Olympics helped you personally?helped you personally?
Don’t Forget!Don’t Forget!
Be sure to find out what you Be sure to find out what you should wear to the meetingshould wear to the meeting
Be prepared to talk about yourself Be prepared to talk about yourself and how Special Olympics has and how Special Olympics has helped you personally.helped you personally.
Talk about their products or Talk about their products or services, especially if you use services, especially if you use them or know people who do!them or know people who do!
Don’t Forget!Don’t Forget!
Be prepared! Don’t try to wing it. Be prepared! Don’t try to wing it. Talk to the person you will be Talk to the person you will be presenting with.presenting with.
Know how much time the entire Know how much time the entire presentation is take and how long presentation is take and how long your part should beyour part should be
Practice with the person you will Practice with the person you will be presenting withbe presenting with
RecapRecap
What did you learn?What did you learn?
Athlete Leadership ProgramsAthlete Leadership Programs