‘The value of an idea lies in the using of it.’Thomas Edison. Co-Founder, General Electric

Hallo.Ciáo.Salam.Bonjour.Salut.Olá.Shalom.

Hello!

@launch48Choose your journey

Launch48 | Welcome

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Hello.

• Launch48 Idea Map• Build measure learn feedback loop.• What to do this weekend.• Agenda for the rest of the weekend.

This session

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Idea Map

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‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Build measure learn.

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Hello.

• Can your idea be turned into a business?• What problem are you solving?• Who has the problem?• Will they pay for YOUR solution?

FAIL Quickly and PIVOT

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | The plan.

LISTEN!

Learn from the feedback you are given - then build!

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | The Plan.

Measure

Conversion - (also a kick in

Rugby)

Engagement

Activation How many people performed the action you wanted them to?

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | The plan. Activation:- Social Media

- Leave the building & speak to people

- Speak to other teams - help eachother out

- Use all your resources

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Validation.

Key things to remember

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Validation.

• What problem do we need to solve?•What value do customers place on the problem?• Are you solving the problem?•Build on feedback.

Validation

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Business model.

• Competitor analysis.• Revenue model.• Size of market.

Business model

‘The value of an idea lies in the using of it.’Thomas Edison. Co-Founder, General Electric

Agenda

@launch48Choose your journey

Launch48 | Welcome

Weekendlaunch your startup

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Saturday.

Saturday

• 11:00 Crack on with your Idea Map• 11.00 - 13.00 Death by Mentors• 13:00 Lunch

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Saturday.

Saturday

• 15:00 - Board Meetings start. You need to show:

• Idea map with mentor feedback.• Blog and Twitter pages.• Launch page created.• Action plan for the weekend.

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Saturday.

Saturday

• After board room meetings - Go outside - speak to people who aren’t your family and friends!

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Saturday.

Saturday

• End of Day 2 you should have:• Competitor analysis• Revenue model / business model• Active social media• Customer feedback and activation data• Marketing plan • Prototype underway• Branding complete.

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Sunday.

Sunday

• 09:00 Arrival and breakfast.• 11:00 Board meetings, need to see:

• Idea Map• Customer feedback & activation data• Business model / revenue model• Plan for today.

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Sunday.

Sunday

• 13:00 Lunch• 14:00 Pitch preparation / workshop• 17:00 Final presentation and pitching.• 18:00 Final networking and close.•

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Reminder.

• Rackspace deal - one per team • Free domain from .me

My reminder slide

‘Markets come and go. Good businesses don’t.’Fred Wilson. Co-Founder, Union Square Ventures

Launch48 | Hello.

• “Build” an MVP (minimal viable product) quickly• Splash page (LaunchRock.co)• Video (PowToon)• Facebook page, Tumblr, (Blog), Twitter, wordpress, CSS, HTML

YOUR REMINDER SLIDE:What should you do this weekend?

‘Don’t let people tell you your ideas are stupid - if you’re really passionate about something, find a way to build it.’Dennis Crowley. Co-Founder, Foursquare

Danke.Grazie.Shukran.Merci.Takk.Xie xie.Toda.

Thanks!

@launch48Choose your journey.

Fin | End