ATHENA ACUMEN

BUSINESS CONSULTANTS

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EXIntroduction & Background

Company History

Vision to Value

Our Approach

Range of Services

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Core Team 11

Resource Group

Experience Profile of Our People

Experience Profile of our Alliances

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Why Athena Acumen?

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• Athena Acumen FZ LLC is a UAE based consulting firmoffering a breadth of professional services through a poolof highly qualified resources available globally.

• Company was established with the aim of helpingorganizations grow their businesses while balancing thecompeting demands of cost and quality.

• We follow the “Athena Approach” that is based on teamwork, both forward integrating with the client as well asbackward integrating with our people.

• Our dedicated and experienced team of professionalshave breadth of expertise while working with most of thebranded consulting firms, enabling us to design anddeploy the time tested methodologies at competitivevalue propositions.

• Our strategically placed team of professionals enables usto deliver services in the most efficient and effective way.

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2005

• Firm established in Pakistan

2009

•Envisioned service & market expansion

2010

• Strategic Alliances with Core IT and Training Firms

Feb 2011

•Established LLC in UAE offering BPO & Advisory services and established links in Sudan & Iran for service delivery

July 2011

•Registered as a Private Limited company in Pakistan

The causes of events are ever more interesting than the events themselves.(Marcus T. Cicero)

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VISION VALUE2Business Strategy

Financial Advisory

Mergers and Acquisition Advisory

Business Transformation

Financial Modeling &Business Plans

Business Process Outsourcing

Shared Services Center Advisory & Implementation

Organizational Restructuring and Business Process Reengineering

Business Process Documentation

Talent Acquisition and HR Operations Advisory

Fiscal Planning and cross border Tax Optimization

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Customer focus

Team workExperienced People

Solution oriented

Our approach, coupled with our talent bandwidth allows us to focus on all three spheres of any organization.

Envision Execute Deliver Optimize

People

ProcessTechnology

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•Offering organizations innovative services of process reengineering to suggest ways to improve productivity, reduce costs & generate business opportunities.

Business Process Re-engineering

•Documenting existing business processes as an addition to organizational knowledge center, ensuring on average a 10% increase in efficiency

Business Process Documentation

•Financial Modeling

• Investment Appraisal

•Financial & Technical feasibilities

•Business Valuations

•Financial & Technical due diligence support

•Corporate & Project Finance

•Mergers & Acquisitions

Financial Advisory

•Providing strategic consulting services to the companies while they explore new business opportunities, ensuring differentiation and competitive advantage.

Business Strategy

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• Leadership Development

• Talent Development

• Coaching

• Customized Learning Solutions

Learning & Development

• Hiring Strategy

• Head hunting

• Induction & onboarding

• Designing retention strategies

Talent Acquisition

• Policies and Procedures designing

• HR process outsourcing

• Compensation & Benefits

• Leave accounting

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• Advisory on BPO services, answering the most asked question of what to outsource

• Turnkey outsourcing solutions, ranging from financial and administration (F&A) processes, human resources (HR) functions, call center and customer service activities, accounting & payroll.

Business Process Outsourcing

• Advisory on implementing SSC as a tool to centralize non-core functions of business units, promoting efficiency, cost saving, value generation & improved service.

Shared Services Center Advisory

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Global Perspective

• Experience working with multi-cultural environment gives a broader vision

Holistic Approach

• Ability to look at businesses keeping big picture in mind

Efficiency & Effectiveness

• Deep industry knowhow

• Strong ability to put strategy into action

• Sharp eye for end to end processes

Competitive Edge

• Cost effective business model by having management on shore while leveraging cost advantaged labor markets

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MMr. Hamid Raza Sherazi is an experienced Strategy & Change professional having in-depthexpertise in the analysis of business problems and development & deployment of plans forimprovement. He has vast experience working in diverse sectors for various multi-nationalorganizations. His wide network of professionals and business associates in UAE, comprisingPakistani and Western expatriates alike gives him exclusivity when it comes to engaging theright resources to resolve business issues.

Mr. Junaid Khan Jadoon has over 10 years of experience in core consulting. He has workedwith IBM GBS, Bestway group , Deloitte & TAG group. His specialties include merger andacquisition advisory, transaction advisory, devising cross border tax optimization strategies,taxation and fiscal planning, project financing, corporate restructurings, due diligences andfeasibility studies, devising financial revival strategies, Solution Design and Deployment andProject Management. Mr. Junaid is a certified PMP® and a professional accountant.

Mr. Kaleem Ashraf has over 10 years of experience in fiscal planning and taxation advisory. Hehas worked with Deloitte, Moors Rowland International and Bestway Group. His specialtiesinclude taxation planning, taxation advisory and advocacy, devising cross border taxoptimization strategies and transaction structuring. Mr. Kaleem is a qualified CharteredAccountant.

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MMr. Khurram Shahzad is a senior professional having a broad range of skills that includes BPOservices, Business Process Reengineering, HR Administrative operations, People Management,Project Management, Process Improvement and Shared Services Center implementation. Hehas served back-office of SNL Financial LC , a leading information service provider, in seniormanagement capacity for over six years. Shahzad’s experience profile places him at a uniqueposition to offer business solutions pertaining people and processes.

Ms. Itrat Batool is MBA Finance, with three years banking experience. She has been involved intransaction structuring and analyzing risk profiles for clients during her stay with Allied Bank forarrangement of project and corporate finance . She also holds degree in Bachelors of ComputerSciences and is a CFA Level-I qualified.

Mr. Raja Mobeen Ahmed is offering more than 18 years of administrative policy andimplementation experience in security/staff management. He has over the years successfullyenvisioned, formulated and implemented policies, legislation, regulations in both managementand advisory capacity. Also an expert in security and crises management, having soundexperience in analyzing, planning, designing and implementing policies and operationalmanuals in various public and private sector organizations. He holds a masters in BusinessAdministration.

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Alliances

Digital Prodigy Limited (DPL)

DPL is a global IT consulting, outsourcing and technologyservices company. It has more than seven years ofinternational experience working with clients in the US,Europe and Asia. Core Competencies of DPL exist ininternet and mobile platforms using Microsoft.NET, PHPand mobile technologies. DPL has been involved in variousaward winning products and recognizable services bothonline and offline.

Training Impact Limited (Impact)

Impact is a leading Training & Development company thatis tagged as a holistic training/consulting outfit which candeliver measureable, quantifiable interventions. It wasestablished with a vision to provide training that ispractical and effective and that improves businessperformance. Training Impact offers industry bespoketraining/consulting interventions, including management,business skills, project management and personaldevelopment courses.

Resource Panel

Dr. Mirza Jameel Yousaf

Dr. Jameel served armed forces in Pakistan for over 33 years. During histenure, he worked on various international projects related to defense,security, energy, environment and technology. He also got theopportunity to work with Pakistan’s top research organizations. He isone of pioneers who set up National University of Sciences andTechnology (NUST) in Islamabad. He is on visiting faculty of Center forAdvance Studies in Engineering (CASE), Islamabad since 2006. He iscurrently serving as CEO of TEKNOCON, a Technology Consultingcompany specializing in Bullet Proof Vehicles Design & Manufacturing.Dr. Jameel is a professional engineer having PhD in MechanicalEngineering from United States.

Syed Irshad Ali

Mr. Irshad is one of the senior members of our team. He has over 20years of experience in the field of teaching and consulting. His areas ofexpertise include Total Quality Management, Performance Measurementof the public and private sector organizations, Technology enabledservices, Research methodologies and contracting, processing &execution of engineering projects. He is a mechanical engineer byprofession and a PhD scholar.

Naveed Abbas

Mr. Naveed is currently Partner with RSM International, a ProfessionalAccounting firm offering services in the field of Statutory Audit,Management Consulting and Tax advisory. He has been with Deloitte,another professional firm offering the same set of services. During hiscareer, he has lead various assignments that related mostly toAccounting & Assurance services, Income tax and Sales Tax advisory,Systems design and implementation and other areas of management andfinancial consulting. He is a fellow member of Association of CharteredCertified Accountants (ACCA) and an Associate of ICAEW and ICAP.

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Contact Information

UAE OFFICEContact Person: Mr. Hamid Raza Sherazi

Address: Athena Acumen FZ LLC, P12 Rimal, The Walk, Jumeirah Beach Residence, Dubai UAE

Contact Number: +971 4 448 6406 and +971 4 448 6405Email: info@athenaacumen.com

PAKISTAN OFFICEContact Person: Mr. Khurram Shahzad

Address: 369/B, Street # 37, Hillal Road, F-11/3, Islamabad – 44000.

Contact Number: +92 51 254 0066 and +92 321 515 5004Email: khurram.shahzad@athenaacumen.com