In This Issue

Help Celebrate National FFA Week

Curling Event Draws Record Crowd

New C Series Mini-Excavators & C234 CTL

CFGA Leadership Award

January 2017

New Holland Night at Jr. World Hockey Tournament

Dealer Sales Training in Saskatoon

Precision Farming Conference

NJPA Leads to Increase in Sales & Profits

And more!

‘The Survivor’ Tractor Contributes to Fight Against Cancer Meet The Survivor, a fully restored 1939 9N tractor painted a vibrant purple. This isn’t just any restored antique tractor. It’s a tractor with a mission: to raise funds for cancer awareness in communities throughout the country. The Survivor has been bought and sold multiple times, and each time, 100% of the proceeds have been designated to a charity in the fight against cancer. New Holland purchased the tractor in November, 2016. The sale resulted in a $32,000 donation to the Ann. B. Barshinger Cancer Institute at the Lancaster General Hospital in Lancaster, PA, thanks in part to a matching donation from Wolgemuth Auction, the previous owners of The Survivor. New Holland Vice President Bret Lieberman intro-duced the tractor and its important mission during the Pennsylvania FFA Mid-Winter Convention at the Pennsylvania Farm Show. Together with Wolgemuth

Auction, New Holland celebrates the next phase of The

Survivor’s journey with a yearlong campaign of giving

throughout 2017. Watch for more on this unique campaign and how you can support the fight against cancer. Another restored antique tractor, a 1917 Fordson F, was also on display at the Farm Show in celebration of the 100th anniversary of the mass-produced tractor, an innovation that changed the face of farming forever. New Holland PLM Product Manager Luke Zerby intro-duced the tractor at the Farm Show and pointed out that the history of ag innovation is still being written with continual advances in technology, such as the autonomous NHDrive ™ concept tractor.

The Survivor and a 1917 Fordson F were on display at the Pennsylvania Farm Show, held January 7-14, 2017, in Harrisburg, PA. Showgoers were invited to take a photo with The Survivor and share their survivor stories at #SurvivorTractor.

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Conroy Tractor in Mt. Pleasant, TX, has a long and proud history of supporting the FFA. At their 66th Anniversary celebra-

tion in October, they incorporated an FFA fundraiser into their festivities to benefit local FFA chapters. The event, which fea-tured live music and a barbecue, drew more than 2,000 people to the Titus County Fairgrounds, and raised nearly $40,000 – more than $3,500 for each of the eight local chapters. “These FFA members are our future cus-tomers,” says dealer principal Joel Conroy. “We noticed several years ago that the FFA is the first thing the schools cut as far as money is concerned and that’s one of the reasons we go all out to support them.” To raise money for their chapter, the FFA members sold tickets for a number of items, including a new rifle and a large YETI cooler, which were raffled off at the anniversary celebration. Each chapter kept the money they collected from selling the tickets. Addi-tionally, Conroy Tractor’s vendors generous-ly donated auction items and each chapter built a project that was sold to the highest bidder. Projects included cattle feeders, a blue hay fork, chairs and tables, a gun chest, and a trailer hay rack. All pro-ceeds went back to the FFA chapters. The dealership has held similar events during the past few years, but the sup-port goes back even farther. Conroy’s father, John A. Conroy, started the dealer-ship in 1950. A customer came into the dealership not long ago and said that he remembered Mr. Conroy driving him to Dallas when he was an FFA student in 1953 to compete in the tractor driving contest at the State Fair.

National FFA Week February 18 – 25, 2017 Each year, FFA chapters around the country celebrate National FFA Week. The week-long tradition began in 1947 when the National FFA Board of Directors designated the week of George Washington's birthday as National FFA Week in recognition of his legacy as an agriculturist and farmer. National FFA Week is a great opportunity to advocate for agricultural education and show your support for the FFA. Let your community know through advertising, social media or special events that your dealership is behind this important youth leadership organization. Want to tweet about National FFA Week? Use hashtag #FFAweek and share @NationalFFA Facebook, Twitter, Instagram and Snapchat posts.

Help Celebrate National FFA Week

Nearly 2,000 people gathered at the Titus County Fairgrounds to celebrate Conroy Tractor’s 66th Anniversary. A raffle and auction held during the event raised nearly $40,000 for the FFA.

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There was a lot of excite-ment surrounding the Home Hardware Canada Cup of Curl-ing in Brandon, MB, November

30 - December 4. The competition is one of six major Season of Champions events that serves as a qualifier for the Olympic trials set for December 2017 in Ottawa. New Holland is in its third year as a sponsor of the Season of Champions. Mazergroup was a sponsor of the Brandon event. “Mazergroup was proud to be a Diamond Sponsor,” says Mazergroup Advertising and Promo-tions Manager Candace Bowles. “The atmosphere was fantastic and the fact that Brandon broke an attendance rec-ord just shows how well the event was advertised and received.” The five-day event, which attracted nearly 45,000 visitors and was tele-vised on TSN and ESPN, broke previous attendance records by nearly 11,000 people. Everyone who attended passed by the Mazergroup booth on the main concourse where they could enter for a drawing to win a New Holland air com-pressor supplied by New Holland Parts. The winner was Terry Woychyshyn from Erickson, MB.

Curling Event in Manitoba Draws Record Crowd

Look for the SCORE MORE! icon throughout New Holland Dealer News. Activities like these are eligible for points in the onPoint! Dealer Standards Program.

Here’s How You Can SCORE MORE!

“Customers were treated to some excellent curling and were hosted by staff of Mazergroup and New Holland,” says Doug Warrener, Director of Growth Initiatives for New Holland, Canada. “Curling is an exciting sport for the Canadian audience and more specifically the rural areas. New Holland television commercials were running across Canada throughout the event and comments were very positive from dealers and customers. New Holland and Mazergroup also received lots of recognition through sideline digital signage.”

New Holland signage was prominently displayed throughout the Season of Champions events that serve as qualifiers for the Olympic trials.

All visitors passed by the Mazergroup booth on the main concourse. Dealer signage was also displayed in the arena.

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EVENTS

CALENDAR

National Cattlemen’s Beef Association Convention and Trade Show February 1-3, 2017 Nashville, Tennessee

World Ag Expo February 14-16, 2017 Tulare, California

C Series mini-excavators The new C Series represents an exciting new line-up of mini-excavators. This segment of light construction continues to grow at a rapid pace (up 12% YTD in 2016), and is one of the hottest pieces of equipment in rental applications. The public launch of the new C Series mini-excavators is slated for March 2017. Sales and training materials are being developed and will be released in the first quarter of 2017. Key features are: Broad model offering includes six models from 1.7 to 6.0 tons An increase in horsepower with quiet, fuel efficient Tier 4 Final engines – up

to 66.9 hp – the highest engine power in this class Auto Shift Traveling System automatically downshifts when load increases

to enhance travel torque on slopes and in difficult conditions– shifts back up to secure a faster travel speed after the load decreases

A flysheet (# NHC3614537)is available along with a competitive comparison (#CON-10038-16) in the Marketing Library. C234 compact track loader New Holland will publicly announce a new C234 compact track loader in April 2017. Key features of this new model include: 90 HP engine, radial lift machine 17.7” tracks with 4 dozer style triple flange idlers in the center Great dump height and reach at the middle of the lift radius Radial lift designed for superior digging Built heavy-duty all around with steel lights with side lamps, HD rear door,

and undercarriage hose covers all standard equipment A flysheet (#NHC3614539)is available along with a competitive comparison (#CON-10042-17) in the Marketing Library. There’s still time left to order! We’ve already had strong ordering, but these products will continue to be available for orders in the January order writing period. There is still time left to order, but open slots are going fast! New Holland offers a best-in-class order writing program with available 12 month terms, making ordering a unit a low risk proposition. Certain configurations of select mini-excavator models are still available to be claimed for initial launch delivery. The C234 models are available in April 2017. Take advantage of rental opportunities The C Series mini-excavators and the C234 compact track loader will provide New Holland dealers with a great opportunity to target small rental yards and construction contractors, as well as for inclusion in their Deal-er Owned Rental Yards (DORY). Two rental policies are in place to help dealers make rental part of their business plan. These programs, Rent-To-Own and Rent-to-Rent, can be found on the Dealer Portal at DealerPortal>Wholegoods>Programs>Monthly Published Sales Incentive Details>Rent-To-Own Policy – CE. If your dealership would like to learn more about starting a Dealer Owned Rental Yard (DORY), please contact Bradley Wenger, your SSL/CTL Marketing Specialist, at bradley.wenger@newholland.com.

New C Series Mini-Excavators & C234 Compact Track Loader Perfect Fit for Contractors and Rental Yards

New Holland Construction will be attending the American Rental Association (ARA) show in Orlando, FL, February 26—March 1. Encourage your local rental yards to check us out at the show (Booth #4525).

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CFGA Leadership Award Presented at Annual Conference In its continued support of the hay and forage industry in Canada, New Holland partnered with the Canadian Forage and Grasslands Association (CFGA) as a Platinum Sponsor of the organization’s seventh annual conference, held November 15-17 in Winni-peg. This year’s conference theme, Grass and Green in 2016, celebrated the important role of Canadian forage and grassland managers to the country’s ag economy. The conference highlighted the role of forage and grassland as a critical foundation for sustaina-ble growth and development throughout Canada’s agriculture industry. The forage and grassland segment services numerous ag sectors, plays an important role in maintaining soil health and productivity, and provides goods and services that benefit all Canadians. The conference featured information on ad-vanced forage management, several virtual farm tours, an exhibition, student poster competition, and a pre-conference tour to SG&R Farms and the MBFI Research Farm. During the CFGA Awards Banquet, Doug Wray of Alberta was presented with the 2016 CFGA Leader-ship Award. Wray, a driving force in the formation of the CFGA, maintains a 225-plus cow operation with his wife, Linda. They have developed year-round grazing strategies on their farm.

Left to right: Tyler Roberts, New Holland TBM; Linda and Doug Wray, recipient of the 2016 CFGA Leadership Award; Ray Robertson, CFGA Chairman.

Showing Customers You Care Just like providing excellent customer service, customer appreciation is a core value at Dinkel Implement in Norfolk and Schribner, NE. “We give away hundreds of gifts each year to thank our customers for their business,” says Office Manager Sherry Judy. This year, Dinkel gave a set of custom printed Dinkel glasses and New Holland hoodies to their loyal customers as Christmas gifts. Customers could choose from three different hoodie styles. One customer, the Schmit family, presented the dealership with a 5”x7” photo of their family proudly wearing their hoodies. The Schmits are longtime customers. In fact, in 1997 the patriarch of the family, Eugene Schmit, bought the 25,000th TR combine coming off the line at the Grand Is-land plant and brought his whole family along for the celebration. The combine was decked out with a special panel commemorating the event.

“Word has it, that panel is still in the Schmit’s possession,” says Sherry. “Goes to show just how important it is to keep loyal customers and let them know how much they are appreciated!”

Talk about a loyal New Holland family! The John Schmit family of McLean, NE, shows their New Holland pride.

The CFGA Leadership Award, which has been sponsored by New Holland for the past five years, recognizes individuals, groups or organizations that exemplify the goals of the CFGA and whose leadership has impact of national or international significance. Tyler Roberts, New Holland Territory Business Manag-er, represented New Holland at the Conference and presented the Leadership Award to Wray.

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Dealer Sales Training in Saskatoon Provides Solid Base of Product Knowledge

For dealer sales representatives, a solid base of product knowledge is one of the main avenues to increasing

sales. It’s often the key to confidently pre-senting a product, overcoming objections, and completing the sale. This year’s Dealer Sales Training event on December 14 and 15 at the New Holland Training Center in Saskatoon covered all of these bases. “The trainers were very honest and upfront about the equipment,” says Ian Anhorn, sales-man, Linden Ag Centre, Linden, AB. “We were very happy to come back to the dealership with this training.” Anhorn attended the event with dealership owner and salesman Ken Toews. “We always make it a habit this time of year to attend this annual training,” says Anhorn. Approximately 170 Canadian dealer sales representatives attended the training where

product experts armed them with the product knowledge they need to effectively sell New Holland products when they return to their dealerships. Breakout sessions onT9/SmartTrax™ II, SP windrowers, CR and CX combines, air carts and seeding equipment, Guardian™ sprayers, and light con-struction equipment focused on the latest product updates as well as instruction on key features and benefits.

Product breakout sessions focused on the latest improvements and competitive advantages of New Holland equipment.

New Holland Night Rocks at IIHA Junior Hockey World Championships

New Holland’s sponsorship of IIHA Junior Hockey pro-vided a great opportunity for brand exposure — and a lot of fun on and off the ice — during the IIHA World Junior Championships at the Air Canada Centre in Toronto. As part of the Score Four promotion, starting in Septem-ber, hockey fans were invited to go to their New Holland dealership to sign up for a chance to win four tickets, travel and accommodations to the games in Toronto December 27-29. The lucky winner was Brian Corkum, a customer of McCauley Equipment Sales in Orillia, ON. “It was an awesome experience,” he says. “I even got to help present the sticks to the MVPs at the end of one of the games. I was a little nervous, but it was really exciting.” December 28 was New Holland Night at the games. The first 5,000 fans received New Holland crazy hair, four fans were selected from the stands to participate in a pedal tractor race, and New Holland helped present the MVP awards following the game. At the New Holland suite, New Holland also hosted more than a dozen VIP customers who were invited by their dealers.

Top: New Holland signage was prominently displayed throughout the tournament. Above: An MVP presentation was made by Score Four winner Brian Corkum and New Holland TBM Toby Jefferis. Left: Crazy hair rocks!

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Innovative Ideas and Strategies Shared at Precision Farming Conference

New Holland’s Precision Farm-ing Conference, held in Phoenix, AZ, from December 7-9, focused on best practices, strategies and

tactics for dealers looking to increase their business through precision farming expertise. Participants went through 12 sessions that covered the entire precision farming business at their dealerships. Several cours-es dealt with new product releases while others dealt with customer relations and service. Two highlights of the Precision Farming Conference were the RTK+ and telematics session and a roundtable discus-sion. The roundtable was an open dialog session where participants shared their thoughts about current and future needs and provided direction to the brand on how they would like to see PLM™ progress and what would help them grow their precision farming business. New Holland Vice President Bret Lieberman was the keynote speaker, and also on hand to present the awards in the PLM™ Innovation and Success Contest. For the contest, dealers were invited to submit new and innovative ideas they have implemented in their Precision Farming Business Plans. Watch for interviews with the PLM Inno-vation & Success award-winning dealers in upcoming issues of the Dealer News.

PLM™ Innovation and Success Contest Winners

1. Engaging the entire dealership in PLM Sales Hobdy, Dye & Read, Inc. developed Precision Support packages and is offering them to their customers.

2. Selling to competitive equipment owners Societe Coop Agriciole Des Bois – Francs, Inotrac and Machinerie C. & H., Inc. partnered with Victoriaville CEGEP, a junior college and trade school, in an arrangement that is beneficial to both the school and the dealership. 3. Open House and customer education clinics Societe Coop Agricole Des Bois – Francs and Machinere C. & H., Inc. partnered with the Association of Quebec Grain Growers to hold clinics and demonstrations during the organization’s annual meeting held at a large producer’s farm.

Bret Lieberman presented the PLM Innovation and Success Contest awards to Chris Morrison, Hobdy, Dye & Read (left); Paul-André Hénault (center) and Frédéric Girard (right), representing Societe Coop Agriciole Des Bois – Francs, Inotrac and Machinerie C. & H., Inc.

New Holland Wins Four AE50 Awards from ASABE for Product Innovations

The American Society of Agricultural and Biologi-cal Engineers (ASABE) has named four New Holland products as winners of the 2017 AE50 awards. AE50 awards honor the year’s 50 most innovative designs in engineering products or systems for the food and agriculture industries. The winners are:

The IntelliBale™ system automates the tractor and baling control functions, reducing operator fatigue and fuel consumption and enables the baler to control the tractor’s forward motion, bale wrapping, bale ejection, and tailgate closing.

SmartTrax™ with Flex Technology for CR or CX combines offers an alternative to traction tires to reduce ground compaction and improve operator comfort.

CX/CR combines with the Everest Leveling System give operators a new way to experience combine technology in extremely hilly conditions. The I2J Everest Leveling System is a stand-alone kit that converts the harvester from a standard combine into an expert hill-climbing machine.

The T7 Heavy-Duty Enhanced Engine Brake fea-ture is designed to increase the durability of the tractor and trailed equipment’s brakes when decelerating or holding a speed while descend-ing a gradient.

NJPA Leads to Increase in Sales & Profit

In an effort to increase sales, Clinton Tractor & Implement in Clinton, NY, decided to revisit a target market that had proved fruitful in the past. They shifted their focus to municipali-

ties and educational facilities, two market segments where there has been a recent influx of purchasing. Clinton Tractor owner Greg Calidonna tells the story: “With education and government entities, as well as non-public schools and non-profit organizations, being able to purchase on state contract through NJPA we decided this was the perfect market to revisit. In the past, these associations were forced to go through a rigorous bidding process, which proved to be time-consuming and didn’t always provide them with the right equipment for the job. “As the late astronaut John Glenn wrote, ‘I guess the question I'm asked most often is: When you were sitting in that capsule listening to the countdown, how did you feel?" Well, the answer to that one is easy. I felt exactly how you would feel if you were getting ready to launch and knew you were sitting on top of two million parts — all built by the lowest bidder on a government contract.’ “This was our governmental agencies’ biggest complaint in the past: they had to buy from the lowest bidder and always received the lowest service because of it. “Our biggest problem now was to find a way in which to convene all of these organizations in order to provide them with the necessary NJPA buying infor-mation. We decided to hold a luncheon to accommodate each association. Our marketing team designed hard copy and electronic invitations in order to reach out to all those that applied within our company sales territory. In addition, we contacted everyone on our list by phone in order to extend a more personal invitation. “With a number of vendors on hand, as well as a representative from Greg Haglin’s team (GST), Bob Stanton spoke on the benefits of NJPA cooperative pur-chasing and addressed nearly 100 people in attendance. By providing food as well as an equipment walk-through with our vendors, we were able to establish approximately 20 leads on new equipment purchases. Additionally our other equipment gained exposure that it would not have received otherwise.”

“Informing schools,

non-profits and

government entities on

how to use NJPA to

purchase equipment

has led to an increase

in sales volume and

profitability at our

dealership.”

National Cattlemen’s Beef Association Convention and Trade Show February 1-3, 2017, Nashville, TN World Ag Expo February 14-16, 2017 Tulare, CA

EVENTS

CALENDAR

National Farm Machinery Show

February 15-18, 2017

Louisville, KY

The Rental Show (ARA)

February 26-March 1, 2017

Orlando, FL

A learning session on NJPA resulted in new leads for Clinton Tractor.

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