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ATD Master E-Learning Instructional Designer™ ProgramProve your ability. Elevate your design. Develop impactful learning solutions.

Be properly prepared as the role of the e-learning instructional designer evolves and more is demanded of

your talent and time. Learn to design courses that motivate, inform, change behavior, and elevate performance. Earning the ATD Master E-Learning Instructional Designer designation prepares you to design and align learning to meet business objectives and makes you a valued partner to stakeholders. Theory is important but so is learning the practical process of applying e-learning instructional design principles to workplace situations. This three-part mastery program provides both.

ATD Master E-Learning Instructional DesignerTM

Program

4 Days to Complete

Demonstrate Mastery of Areas of

Expertise (AOEs)

Face-to-Face Course + Online Blended

Components

On-Site Offerings Available

STEP 1: Pre-Course (Online) • Two weeks prior to the face-to-face component, join your

peers in a private online community to complete self-directed exercises. You’ll be welcomed to the program, invited to network with your facilitator and fellow learners, and given access to key program materials and resources.

STEP 2: ATD Master E-Learning Instructional Design Core-Course (Face-to-Face)• You’ll attend a four-day training to take your initiatives

to the next level using the ATD e-learning design model while working through every stage of the process to design courses that motivate, inform, and, most importantly, change behavior and performance. Highlights include:

o revisiting your pre-course work o a case study discussion and evaluation to elevate

learning o creating an effective plan to launch your e-learning

and evaluate its effectiveness o multiple opportunities to improve your learning

project design with peer and expert facilitator analysis.

STEP 3: Post-Course• You also must pass a 20-question assessment to

demonstrate mastery of the content of this program. You may take this at any time during the program and can retake it until you achieve a passing score.

• The final component to your success in the program is your wrap-up assignment, which is to be submitted within three months after the core course.

• Continue your learning experience by completing a complimentary elective course (online or face-to-face) of your choice. You may choose from any ATD certificate program. NOTE: ATD Elements, CPLP and APTD Prep Workshops, Training Design and Delivery Certificate, and other Master Series offerings are not eligible.

• ATD estimates approximately three to four months to successfully complete the program.

STEP 1:Pre-Course

STEP 3: Post-Course

STEP 2: Core-Course

ATD Master E-Learning Instructional Designer Learning Model

E-Learning Instructional

Design Mastery

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ATD Master E-Learning Instructional Designer™ ProgramProve your ability. Elevate your design. Develop impactful learning solutions.

Founded in theory and focused on practice and application, this program will develop your professional capacity in the e-learning instructional design area of expertise of the ATD Competency Model. You will have the opportunity to prove your ability and give you and your organization a competitive advantage. This advanced-level program covers the entire e-learning instructional design process from analysis to design, development, implementation, and evaluation of learning programs. You’ll work closely with facilitators to master all aspects of learning-centric instructional design. Identify areas where you excel and where you have opportunities for growth. Benefit from collaborative and structured training and the opportunity to assess your knowledge and skills.

After this program you will be able to:

• Use the ATD e-learning instructional design model to develop e-learning projects that motivate, inform, and, most importantly, change behavior and performance.

• Analyze factors that will shape your design, such as the audience, the learning environment, and the technology ecosystem.

• Use research and evidence-based practices to make key design decisions at the course level, curriculum level, and initiative level.

• Write storyboards that meet the needs of your learners, developers, and subject matter experts.• Make purposeful decisions about interface design, authoring tools, media, and other factors that affect the

development of your courses.• Create a plan to launch your course and evaluate its effectiveness.• Confidently manage e-learning production, from resources and scheduling to managing expectations and quality

assurance.• Effectively connect and communicate the business impact of your e-learning solutions.

The key knowledge and actions for e-learning instructional design . . .

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ATD Master E-Learning Instructional Designer™ ProgramProve your ability. Elevate your design. Develop impactful learning solutions.

After this program, you will walk away with:• a connection to a cohort of learning professionals

• access to the ATD comprehensive guide to designing e-learning

• industry-recognized certificate—ATD Master E-Learning Instructional Designer

• experience with several e-learning instructional design case studies

• a final design project with individualized feedback and analysis

• a robust participant guide, tools, resources, and templates to use back on the job.

Eligibility CriteriaTo ensure you gain the most from this advanced-level program, you must meet the follow-ing criteria to participate:• a minimum of three years in the instructional design profession with demonstrated

e-learning experience

• solid understanding of instructional design principles and models (such as ADDIE and SAM)

• demonstrated experience conducting needs assessments and writing effective learning objectives

• completion of a foundational ATD certificate program, such as the ATD E-Learning Instructional Design Certificate (preferred, not required).

What Participants Are Saying

“ ATD has a reputation for providing cutting-edge, high-quality programs that are

relevant for today's learning professional.”—Angie Wolthuis

Manager Talent Management, Scentsy

“ I have taken classes from ATD before and really enjoy the atmosphere they create,

the superb trainers they choose, and their well-thought-out delivery format. ATD

caters to all different learning types and ensures the information isn't just presented

but truly comprehended and able to be applied on the job.”—Randi Puckett

Derived From ATD Research. Backed by Our Competency Model. You May Also

Be Interested In:

ATD Master Performance Consultant Analyze performance gaps. Deliver impactful solutions. Foster exemplary solutions.

Certified Professional in Learning and Performance (CPLP) Demonstrate that you have the highest level of knowledge in the field by becoming a CPLP.

Blended Learning Certificate Go beyond traditional classroom learning.

Writing for Instructional Design and Training Certificate Improve the quality of your learning programs through clear, engaging writing.

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COURSE OVERVIEW

Module 3: Ask About Performance Goals

• Uncover What Learners Need to Do Activity• Uncover Why Learners Aren’t Doing “It” Now• Decide If Training or E-Learning Is a Good Choice

Activity• Uncover What Learners Need to Know• Negotiate Out What Learners Do Not Need

Activity• Write Learning Objectives

Pre-Course

• Engage in an online learning community two weeks prior to the core course.

• Test your knowledge with a 20-question skills assessment.

• Select a learning project to work on during the Core-Course that will be submitted as your final project for assessment.

• Meet your facilitator and get prepared via a short recorded session.

Module 1: Introduction

• Learning Strategy and Expectations of Participants• Introduction to the Case Study

Module 2: Ask About the Business Environment

• Uncover the Problem or Opportunity• Determine the Business Results• Agree on How Effectiveness Will Be Evaluated Activity• Identify Key Factors

PRE-COURSEFundamentals

MODULE 6Decide on Technical Strategies

MODULE 1Course

Introduction

MODULE 7Try Out Your

Decisions

MODULE 2Ask About

the Business Environment

MODULE 8Write the Content

MODULE 3Ask About

Performance

MODULE 9Gamification

and Microlearning

MODULE 4Plan the Project

MODULE 10Build and

Launch

MODULE 5Decide on Content

Strategies

MODULE 11Evaluate

POST- COURSELearning Project

Module 4: Plan the Project

• Build a Project Schedule and Budget• Lobby for the Time and Resources You Need

Activity

ATD Master E-Learning Instructional Designer™ ProgramProve your ability. Elevate your design. Develop impactful learning solutions.

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Module 5: Decide on Content Strategies

• Enable Learners to Commit Activity• Enable Learners to Process• Enable Learners to Practice Activity• Enable Learners to Prove Activity• Enable Learners to Perform• Plan the Structure of the Course

Module 6: Decide on Technical Strategies

• Decide on Target Platforms• Decide on Hosting and Tracking Activity• Design the User Interface Activity• Select a Visual Style Activity• Design for Different Design Types

Post-Course

• Wrap-Up Assignment Activity

• Knowledge Assessment (if not already completed)

• Optional ElectiveModule 7: Try Out Your Decisions

• Create a Wireframe or Prototype• Gather Stakeholder Feedback• Manage Stakeholder Feedback Activity

Module 8: Write the Content

• Design an Effective Storyboard Process Activity• Write for Clarity and Interest Activity• Write for Effective Narration Scripts Activity• Plan Effective Visuals• Review Storyboards• Manage Stakeholder Feedback

Module 9: Build: Manage the Process

• Decide and Design for Gamification• Decide and Design for Microlearning Activity

Module 10: Build and Launch

• Test the Course and Manage Edits• Create a Roll-Out Plan

Module 11: Evaluate

• Design for Effective Level 1 Evaluations• Design Effective Level 2 Evaluations Activity

Additional Tools and Resources

• Sample Questions to Ask During Each Phase• Determining If Training Is a Good Fit Tool • Usability Examples• Tips for Selecting Fonts and Colors• Design Document Templates• Sample Functional Test Plan• Job Aid: E-Learning Project Management Model• Job Aid: E-Learning Design Model• Case Study Supplemental Workbook• Microlearning Template• Mobile Phone Template• Mood Board Template

ATD Master E-Learning Instructional Designer™ ProgramProve your ability. Elevate your design. Develop impactful learning solutions.

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RESOURCE SAMPLE: DESIGN DOCUMENT TEMPLATEProject Management / Project Team

Name Role Organization/Dept.

Project Manager

Writer/Instructional Designer

Developer

Subject Matter Expert

LMS Integration Specialist

ATD Master E-Learning Instructional Designer™ ProgramProve your ability. Elevate your design. Develop impactful learning solutions.

WHO IS REVIEWING• Storyboards:• Online Drafts:

WEEKLY MEETING INFORMATION

• Schedule: • Online Meeting Room:• Conference Dial-In Number:

TECHNICAL REQUIREMENTSLMS LMS Compatibility: ________ __________________________ o Standards version: o Passed/Completed/Failed/

Incomplete value for LMS: o Completion based on:

Target Platforms• iPad Compatible: Yes or No (if

yes, also specify iPad version and/or iOS compatibility)

• Android Compatible: Yes or No (if yes, also specify Android device and version compatibility)

• Primary Browser: ____________ __________________________

• Operating Systems and Browsers—Final Content Will Be Functional On: ______________

__________________________

Other• Section 508 Compliant: Yes or No• Authoring Tool: _____________

__________________________

TESTING AND ASSESSMENTSPre-Test Pre-Test: Yes or No?Post-Test Post-Test: Yes or No?

• How many attempts per question?

• Randomized? • Can they leave in the middle? • Can they go back and change an

answer? • Do they see feedback after

answering or only at the end? • Can they review? • Can they retry? • Passing score?

MEDIA AND TEXT • Audio: • Narrator: • Image Sources: • Video: • Character Dress Code: • Translations: • Social Media Options:

USER INTERFACE DESIGNNavigation

• Can learners jump around the course?

• Must learners complete all elements of a page before continuing?

• Must they answer reinforcement questions correctly before they’re allowed to continue?

Look and Feel• Logo and usage: • UI Colors: • Fonts

Why Choose ATD As Your Professional Development Resource?

855.404.2783 | mycareerpath@td.org | td.org/education

We Are Here to Help You and Your Team Learn, Grow, and Improve

Organizations Have Trained With Us

Register Online • Visit td.org/MasterLearning

InstructionalDesignCert.

• Choose your preferred dates and times.

• Click Enroll.

• Follow the cart and checkout prompts.

Register a Team/ On-Site TrainingInterested in bringing a course to your company as an on-site learning event?

Call: 888.816.7813 Email: enterprise@td.org

During the last 75 years, our mission has been to empower talent development professionals

with the knowledge and skills they need to be successful and remain competitive. We accomplish this by providing learning that sticks and leads to measurable results in your on-the-job performance.

What You Can Expect From an ATD Course Research- and competency-based learning with

applied adult learning principles

 Hands-on practical activities

 An engaging environment that builds confidence and makes learning personally relevant

 Actionable take-home materials to ensure real application back at work

95+Course Topics

900+

120+Countries With an ATD Presence

Professionals Have Learned With ATD Education

100,000+

Register by Phone or Get a ConsultationNot sure what to take? Call a professional development specialist to help you enroll. They can give you course recommendations based on your learning goals and your role.

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