1. MobileMonday China Startup Challenge 2014 At Your Service Shanghai, China

2. MobileMonday China Startup Challenge 2014 What is it? Soft skill training Program App Bite-size, interactive training for the service industry workers What problems are we solving? MANY! Service industry workers lack skills process, culture, language No training low motivation, high turnover, low profit margin. Workers move from one bad job to another No good recruiting platform exists. Word-of-mouth recruiting. Almost 13 mill new workers come to work force per year without soft skills Chinese schools do not teach soft skills difficult in the global society (McKinsey: Less than 10% of university graduates are fit to work at global companies) 3. MobileMonday China Startup Challenge 2014 Why AYS? Currently no alternative training tools available Can be trained anywhere, anytime, repeat (mobile, tablet, pc) Includes procedure, culture & language Get tested using gamified & interactive tests Employers can monitor training progress Embed a lot of incentive programs raise, promotion, etc. Use as an on-the-job training tool (maintenance training) Train also on workers time Fantastic recruiting platform (never existed before) 4. MobileMonday China Startup Challenge 2014 5. MobileMonday China Startup Challenge 2014 Marketing-User Acquisition Early Stage - B2B Pilot Customers Together with customers, we build products that fills the exact needs Later on - B2B and B2C Using Social media no barrier (no initial subscription costs) Recruit friends; study together, and get bonus points Show off your status as star recruiter Get notified what your friends are up to Learn what companies are looking to hire? What are they offering? Interested? Apply HERE on the platform. 6. MobileMonday China Startup Challenge 2014 Competition; Threats? Me-too competitors will be difficult to copy our multinational customer base - Corporate subscribers; Profiling customers; Hospitality universities Not able to scale fast enough? (funding not in place?) Not able to attract good enough team members? Internet Securities not good enough? (IP protection) Build platform that cannot support our biz needs? 7. MobileMonday China Startup Challenge 2014 B2B Corporate Customers Monthly/annual subscription fees Profiling fees marketing, profiling, job posting Tailored program production Charges per view (candidate profile) Hiring fee- upon recruiting B2C Individual subscribers Initially about free of charge; later, very small fees Accessment fees Academic Institutions curriculum on soft skill training (hospitality university) International Scaling Vietnam, Philippines, Thailand, India.... (2.2 billion) How do we make money? Shanghai Note these logos represent potential customers. AYS is in discussion with some of them at the moment. 8. MobileMonday China Startup Challenge 2014 Smart and engaged people who want to impact the world by working with us developers (elearning, front end/web/UI/UX; back end; mobile) & team members Investors who believe in AYS; who can bring synergy & funds; and help us scale quickly - local & international We aim to make a difference in the (service) industry; empower the workers; take some burden off the tough and expensive HR work. And we will do it at a fraction of the current costs. Mobile can empower people like it never could before! What are we looking for? 9. MobileMonday China Startup Challenge 2014 Born & grew up in S. Korea, US citizen, educated in Denver, Colorado and worked as a CPA in New York Serial entrepreneur. Professional & entrepreneurial background from USA, Korea, Norway, Singapore and China. Exposure to education, intl trade, consulting, media, govt lobbying, environment, F&B industries. Speak Korean, English, Norwegian, and some Mandarin. Lives in Shanghai (Jingan) with her husband Karl. Professional wearer of many hats with over ten years of experience in the software industry Five years of professional experience in tech start-ups, three years of industry experience in the mobile sector Managed the production of over 20 games and apps Fluent in English and Mandarin Masters Degree in Rhetoric from University of San Francisco Nayoung Mathiesen Founder/Director Shiaw-Ling Lai Production 10. MobileMonday China Startup Challenge 2014 Nayoung Chung Mathiesen / www.atyourservice.sg nayoung.mathiesen@gmail.com (mob) +86 185 0162 0013 Linkedin for pink collar workers