Emma HutchinsonUniversity of WarwickTwitter: @BornToEnd

Asynchronous Online Interviews

and Image Elicitation

What is an asynchronous online interview?

Any interview conducted online, where the interviewer and respondent are not co-located in time and space. Most common form is email, though may include forum messaging or similar.

Advantages:• Cheap• Accessible for anyone new

to digital methods• Potential for respondents

to reflect and reply at their leisure.

Disadvantages:• Easy to lose

momentum• Issue of clarification if

something is unclear• In some cases, they

can take a long time if there are delays

Reference: N. James and H. Busher (2006) “Credibility, Authenticity and Voice Dilemmas in Online Interviewing”, Qualitative Research, 6 (3), 403-420.

What is photo elicitation?

Instagram had 10 million photo uploads on Thanksgiving Day of pictures related to the holiday

Between January and March 2012, Facebook had 300 million photo uploads daily

That’s a lot of photos!

Thanks for listening!