THE NEXT GENERATION OF TROOP SUPPORT ENTERTAINMENT

What is America Stand United?

America Stand United is the first-ever troop support program designed for the new ways we create, share and connect with content.

The next generation of troop support entertainment.

A Tradition Poised for Change

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Beginning in the 1940s with the legendary entertainer Bob Hope, to our own ABC-televised production in 2008, troop support entertainment has become an integral part of our national and cultural fabric.

Now, America Stand United updates the tradition of troop support entertainment with the new ways artists--and audiences--use social media to create, share, and connect with authentic, meaningful content

Source: National Center for Veterans Analysis and Statistics, Pew Research (2011), US Census Bureau (2011)

Engaging a Massive Community

The military touches lives far beyond the 1.4 million who wear the uniform

2 million Family members of active-duty US servicemen and women

23 million US veterans alive today

150 million Americans with an immediate family member (spouse, parent, sibling, child) who has served in the military

“Connected” More than Ever

65%of all Americans have used a social networking site, almost twice the amount just 3 years ago

105.1 millionAmericans watch online video per day, up 40% from the previous year

43.5 billion Videos were streamed by Americans last December alone, up 44% from the previous year

Americans are connecting to social networks more than ever, and are watching online video at a rapidly growing rate

Source: Pew Research Center’s Internet & American Life Project survey 5/11, comScore 2012 U.S. Digital Future in Focus report 2/12

Troop Support for the 21st Century

24/7/365 experience for soldiers and civilians

Sustainable community

Organic & viral marketing

1940 - Today Today - Future

Occasional Televised Broadcast

to Public

Limited audience engagement

One-time event for soldiers

High-risk model for TV distribution

Active, two-way content: UGC + Professional

Expensive paid marketing

Passive, one-way content

Limited audience retention

Significant audience engagement

Incremental distribution model

By putting social media at its core, America Stand United improves every aspect of the model for troop support entertainment

Live Support Shows

• Digital distribution• Social marketing

• Original, authentic digital content

Launch Plan

1. Create Compelling Digital Content

• ASU produces a “Call to Action” video with our celebrity ambassadors encouraging the public to lend their voice to support the troops by submitting user generated content (UGC)

• Aspiring artists and supportive citizens submit their own videos and pictures to America Stand United via our Facebook app and website

• ASU curates and posts compelling UGC submissions for viewing and sharing through our social media channels

2. Engage the Voice of the Nation

• ASU funds and collaborates with talented artists to create original, compelling content based around the experiences of active soldiers, veterans and their families

• Content is hosted and shared by ASU on Facebook and YouTube, establishing an initial community of social media fans and followers

• ASU actively engages our community to share our content, backed by targeted video seeding and incentivized sharing initiatives supported by our partner sponsors

Creating Digital Content that Matters...

Soldiers’ talents showcase

• ASU introduces to artists authentic and compelling stories, pressing issues and meaningful causes around the military experience

• ASU funds and supports artists in creating original and distinctive content inspired by these stories, issues and causes

• ASU distributes this new content for viewing and sharing across our social media platforms

‘A’ - List talent music video of original content

Support-inspired song, dance, comedy+Soldier-Artist collaborations

Artists

Stories from the frontline and at home

Celebrity-soldier collaborations

...And Engaging the Voice of the Nation

ASU Website

Aspiring artists and supportive civilians around the nation can lend their own voice to ASU via our Facebook and website apps

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YOUR VOICE FOR THE TROOPS

Winners will be announcedMarch 7, 2012

Contribute your video to the ASU platform today.Let your talent shine and share your content with millions of audience members and troops worldwide both home and abroad.

America Stand United is the first-ever troop entertainment platform dedicated to supporting our troops using the power of new media

Partners FAQ Terms and Condtions Privacy Policy Contact Information

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Submit

About Performances Webisodes Support Us i

Presented by Subscribe+

ASU Facebook App

Selected UGC submissions are posted, “Liked” and shared on ASU’s social media platforms

ASU Website App

User Generated Content(UGC)

1. 2.

Sustainable Social Media Strategy

• America Stand United builds a digital community around our troop support content and user generated content from our audiences

• We have created a social media strategy that is designed to build, grow, and sustain a massive social media fan base, backed by our in-house social media expertise and industry partnerships

Professionally Crowdsourced ContentPartnerships with digital content creators and creator communities outside of America Stand United who can provide a consistent stream of additional content related to the troops

Video SeedingMassively discounted, targeted video seeding engine for professional and UGC content

Digital Content ManagementFull-time web and social media content management including curated UGC submissions, blog posts, and compelling support-related reposts

A Sustainable Model for Troop Support

1. ContentExposure

2. Audience Engagement

3. Social Sharing

3. UGCSubmission

User Generated ContentArtist & ASU-Collaborated Digital Content

Content (Professional + UGC) is shared across the web, backed by America Stand United’s social media content management

Management

Daniel Flannery, CCO & Executive Producer - Daniel Flannery is co-creator of AMERICA STAND UNITED after joining America United’s team at Nellis AFB. A major creative force in the entertainment industry for over thirty years, Mr. Flannery has conceived, designed, directed and produced award-winning visual, aural, theatrical and media productions around the world. Mr. Flannery created the original STAR WARS CONCERT at the Hollywood Bowl, directed the 1984 OLYMPICS CLOSING CEREMONIES and created the top-rated attractions for three decades of world fairs. His film and TV credits include ROSEANNE, FORREST GUMP and DEATH BECOMES HER. Today Flannery is immersed in creating and developing original content for new media. He is a pioneer in emerging new media and developing immersive and interactive entertainment techniques. Mr. Flannery is an active member of countless guilds and associations.

Alex Jacquet, CFO & Executive Producer - Alex Jacquet is co-creator of AMERICA STAND UNITED, having been an Executive Producer of America United: In Support of Our Troops, a troop support show that aired on primetime ABC in 2008. Mr. Jacquet began his career as an investment banker at Lehman Brothers, after graduating from Stanford University. In 2008, Mr. Jacquet joined The Walt Disney Company, serving as Senior Analyst in Disney’s Corporate Strategy and Business Development Group. There he managed traditional and new media projects, providing strategic insight and analysis around several major entertainment deals including Disney’s sale of Miramax, Disney’s sale of the POWER RANGERS television property, ESPN’s first-ever acquisition of English Premier League TV and online rights, and Disney’s largest-ever investment in India, the UTV Group.

Nathan Pettijohn, CMO - Nathan Pettijohn is an experienced creative producer and new-media marketing consultant working with various brands, start-ups and non-profits to create interactive and lasting online experiences.  After studying at The University of Tulsa and The Los Angeles Film School, Mr. Pettijohn worked as a creative executive at Robert Lawrence Productions. He has also worked in television and feature film product placement and digital marketing. Mr. Pettijohn possesses a unique understanding of cutting-edge advertising, digital, and multi-media strategies. He is currently the Founder and CEO of Corduroy Branding and CMO at America Stand United. Mr. Pettijohn also serves as Social Media Director for FLOC – Future Leaders of Our Community – and is an advisor to the Our Kids First Foundation.

Sponsorship Opportunities

• Marquee sponsorship (i.e. Rockstar Presents: America Stand United)

• Co-branded “Call to Action” video

• Brand-integrated vignettes

• Pre and post-roll advertising

• Celebrity/Brand collaborative content

• Product placement in digital content

• Ownership of UGC licenses for future use

• Other customized advertising solutions to fit your brand needs

UGC Call to Action:“Be a ROCKSTAR for the troops”

Example Partner Sponsor

Benefits to Charity Partners

• Increase engagement by your current supporters

• Gain broad internet exposure through social media sharing and “buzz”

• Acquire new charity fans, followers and supporters through ASU’s social media promotion engine

• Expand your demographic reach via social media targeting

• Benefit from sponsorship and donation proceeds

• Enhance your public donation/fundraising capabilities

• Raise funding through sponsored “Shares” and “Likes” program: i.e. for every “Like” a video gets, sponsor donates to our Partner Charity

Example Charity Partner

Contact

ALEX JACQUET3500 West Olive AvenueSuite 300Burbank, CA 91505alex@americastandunited.orgT. (323) 963-4145F. (323) 686-5526