Astronomy in my shopping cart Today I bought some asteroids, hundreds of black holes and three solar...
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Astronomy in my shopping Astronomy in my shopping cart cart Today I bought some Today I bought some asteroids, hundreds of asteroids, hundreds of black holes and three black holes and three solar systems! solar systems! unicating Astronomy with the Public 2007 Athens, Greece 11 October
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Transcript of Astronomy in my shopping cart Today I bought some asteroids, hundreds of black holes and three solar...
Astronomy in my shopping Astronomy in my shopping cartcart
Today I bought some Today I bought some asteroids, hundreds of black asteroids, hundreds of black
holes and three solar holes and three solar systems!systems!
Communicating Astronomy with the Public 2007 Athens, Greece 11 October
About usAbout us
Caterina BoccatoElena Lazzaretto
Astronomy degree
INAF-Astronomical Observatory of Padua - Italy
INAF Astronomical Observatory of PaduaCommunicating Astronomy with the Public 2007
Athens, Greece 11 October1/14
SHOPPING MALLS
SUPERMARKETS
Aim of the projectAim of the project
To bring Astrophysics to real peopleTo bring Astrophysics to real people
Why?
How?
INAF Astronomical Observatory of PaduaCommunicating Astronomy with the Public 2007
Athens, Greece 11 October2/14
TowardsTowards 2009 2009
- Pilot project - 2007 testing - 2008 implementation - 2009 new proposal under the aegis of
IYA2009
6.200.0006.200.000
INAF Astronomical Observatory of PaduaCommunicating Astronomy with the Public 2007
Athens, Greece 11 October3/14
Shopping malls as real Shopping malls as real breeding grounds of “science breeding grounds of “science
consumers”consumers”
Follow the Public!
Where?
“…the activity’s location in space is truly as important as its format”
Experience value
“…match closely with local demographic profiles”
INAF Astronomical Observatory of PaduaCommunicating Astronomy with the Public 2007
Athens, Greece 11 October4/14
aaγοράγορά
INAF Astronomical Observatory of PaduaCommunicating Astronomy with the Public 2007
Athens, Greece 11 October5/14
TwoTwo stepssteps
1. Inside the supermarket
INAF Astronomical Observatory of PaduaCommunicating Astronomy with the Public 2007
Athens, Greece 11 October6/14
2. Outside the supermarket - inside the shopping mall’s Gallery
The message The message
Astronomy exists and it is an active science
To do Astronomy I need a method
INAF Astronomical Observatory of PaduaCommunicating Astronomy with the Public 2007
Athens, Greece 11 October8/14
The first step’s resultThe first step’s result
Inside the supermarket
Interested or not, the generic consumer, at this point, will
understand that astrophysics research exists and produces results!
INAF Astronomical Observatory of PaduaCommunicating Astronomy with the Public 2007
Athens, Greece 11 October10/14
Second stepSecond step
Outside the supermarket
Not all the consumers will choose to stop at the stand,
only the “science consumers” will
INAF Astronomical Observatory of PaduaCommunicating Astronomy with the Public 2007
Athens, Greece 11 October11/14
Related activities
Conceptual pathConceptual path
INAF Astronomical Observatory of PaduaCommunicating Astronomy with the Public 2007
Athens, Greece 11 October12/14
• Astronomy exists and it is an active science
• you CAN understand the Universe despite the fact
you CAN’T reach and touch its objects but you
have to really make the effort
• better understanding of natural laws and
technology improvement
• enrichment of human knowledge and
improvement of everyday life
The philosophyThe philosophy
INAF Astronomical Observatory of PaduaCommunicating Astronomy with the Public 2007
Athens, Greece 11 October13/14
ConclusionsConclusions
The ultimate aim is giving our science consumer the possibility to bring home shopping bags filled not only with consumer goods but also with a piece of knowledge about
astrophysics and the way astronomers understand the universe and its phenomena.
INAF Astronomical Observatory of PaduaCommunicating Astronomy with the Public 2007
Athens, Greece 11 October14/14
ContactsContacts
Caterina Boccato [email protected]
Elena Lazzaretto [email protected]
Tel: +39.049.8293537Fax: +39.049.8759840
INAF Astronomical Observatory of PaduaCommunicating Astronomy with the Public 2007
Athens, Greece 11 October
