Aston Martin Red Bull Racing Partner Logos AMRBR TP LOGOS.… · Red Bull Racing Formula 1 team and...
10
In 2018 versions are also available featuring lubricants and fuels brands as below and on subsequent pages: Versions have also been created for use with single colour reproduction. Other formats are available for applications where space limitations apply. The Aston Martin Red Bull Racing Technology Partner Logo has been developed to help reinforce the partnership between the Aston Martin Red Bull Racing Formula 1 team and ExxonMobil. Use of this logo is the closest that we will be able to get to a team endorsement, but as with all material it has to be approved by the Aston Martin Red Bull Racing team in terms of usage/presentation. The Aston Martin Red Bull Racing Technology Partner logo can be considered for use on: • ExxonMobil related packaging with a consumer interface • ExxonMobil trade and consumer advertising • ExxonMobil point of sale material • ExxonMobil websites • ExxonMobil merchandise for promotional activities Please send all usage requests through to Marketing Minds who will liaise with the team for endorsement on your behalf : [email protected]. Aston Martin Red Bull Racing Partner Logos These logos are not the intellectual property (IP) of ExxonMobil and therefore cannot be altered without the approval of the trademark owners, Aston Martin Red Bull Racing (AMRBR).
Transcript of Aston Martin Red Bull Racing Partner Logos AMRBR TP LOGOS.… · Red Bull Racing Formula 1 team and...
In 2018 versions are also available featuring lubricants and fuels brands asbelow and on subsequent pages:
Versions have also been created for use with single colour reproduction.
Other formats are available for applications where space limitations apply.
The Aston Martin Red Bull Racing Technology Partner Logo has beendeveloped to help reinforce the partnership between the Aston MartinRed Bull Racing Formula 1 team and ExxonMobil.
Use of this logo is the closest that we will be able to get to a team endorsement, but as with all material it has to be approved by the Aston Martin Red Bull Racing team in terms of usage/presentation.
The Aston Martin Red Bull Racing Technology Partner logo can be considered for use on:
• ExxonMobil related packaging with a consumer interface• ExxonMobil trade and consumer advertising• ExxonMobil point of sale material• ExxonMobil websites• ExxonMobil merchandise for promotional activities
Please send all usage requests through to Marketing Minds who will liaise with the team for endorsement on your behalf :[email protected].
Aston Martin Red Bull Racing Partner Logos
These logos are not the intellectual property (IP) of ExxonMobil and therefore cannot be altered without the approval of the trademark owners, Aston Martin Red Bull Racing (AMRBR).
This styleguide has been created to provide direction on how to use Aston Martin Red Bull Racing’s intellectual property to ensure quality and consistency across all partner communications.
FormatsThe Partnership logo is available in both portrait and landscape versions. The space available should determine which version should be applied.
ScalingTo maintain brand recognition whilst satisfying layout aesthetics, please adhere to the scaling guide illustrated here when sizing the Partnership logo.
Styleguide
Landscape Portrait
40 mm 22 mm
113 px 62 px
SizingPRINTLandscape minimum size = 40mm widePortrait minimum size = 22mm wide
WEBLandscape minimum size = 113 pixels widePortrait minimum size = 62 pixels wide
The landscape logo should not be reduced to smaller than 11mm in height and the portrait logo no smaller than 22mm.
ScalingTo maintain brand recognition whilst satisfying layout aesthetics, please adhere to the scaling guide illustrated here when sizing the Partnership logo.
Styleguide
Clear SpaceThe Partnership logo should always be surrounded by at least the minimum area of space shown here.
This safe area of isolation ensures that headlines, text or other visual elements do not encroach on the logo.
The safe area is defined by the ‘x’ measurement shown. A margin of clearspace equivalent to ‘x’is drawn around the logo to create the invisibleboundary of the area of isolation.
Clear Space ApplicationWhen applying the Partnership logo it is important to look for negativespace where there is little detail and a solid dark or light surface.The safe area should be clear of any background image contrasts, other logos, text or graphic devices.
Sizing RelativityFor best practice, we suggest applying a relative size ratio of 40/60 to the Partnership and Partner logos respectively.
Positioning RelativityThe Partnership logo should always be placed in one of the four cornersof the page. Where space permits, it is preferred to put the Partnershipand Partner logo in opposite corners.
Colour Negative
Colour Negative
Aston Martin Red Bull Racing Partner Logos
Version 1 - Mobil 1, Esso Landscape & Portrait
Colour
Mono Mono Negative
Colour Mono NegativeMono
Colour Negative
Colour Negative
Aston Martin Red Bull Racing Partner Logos
Version 2 - Mobil 1, Exxon Landscape & Portrait
Colour
Mono Mono Negative
Colour Mono NegativeMono
Colour Negative
Colour Negative
Aston Martin Red Bull Racing Partner Logos
Version 3 - Mobil 1 Landscape & Portrait
Colour
Mono Mono Negative
Colour Mono NegativeMono
Colour Negative
Colour Negative
Aston Martin Red Bull Racing Partner Logos
Version 4 - Esso Landscape & Portrait
Colour
Mono Mono Negative
Colour Mono NegativeMono
Colour Negative
Colour Negative
Aston Martin Red Bull Racing Partner Logos
Version 5 - Exxon Landscape & Portrait
Colour
Mono Mono Negative
Colour Mono NegativeMono
Colour Negative
Colour Negative
Aston Martin Red Bull Racing Partner Logos
Version 6 - Mobil Landscape & Portrait
Colour
Mono Mono Negative
Colour Mono NegativeMono
Colour Negative
Colour Negative
Aston Martin Red Bull Racing Partner Logos
Version 7 - Exxon, Mobil Landscape & Portrait
Colour
Mono Mono Negative
Colour Mono NegativeMono
