Astia Pitch
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Transcript of Astia Pitch
We’re developing a system which exploresthe emotions behind online conversation...
...making it easier for brands to seewho’s talking about them and what
they’re saying.
We’ve got a unique combination of expertiseto bring this product to market.
(but we need a little more)
Information overload is a very real problem.Help us solve it.
affect labs
[email protected]@jennielees
Competitive MatrixCompetitive Matrix
Sentiment
Frequency
Freemium/API
Ask for demo/$$$$$
BuzzLogic
Radian6
TNS Cymfony
NielsenBuzzMetrics
TrackurBrandseye
Sentiment Metrics
Visible Technologies
Techrigy
Scout Labs/Lexalytics
affect labs
LexisNexisBrandImpact
WPP Precis3
Financial Projections
• Year 1: 750 paying users, 100k revenueBurn rate: 20k/month by year endOverall loss of £150k
• Year 2: 4000 paying users, 630k revenueBurn rate: 75k/monthOverall loss of £275k
• Year 3: 17000 paying users, £2.5m revenueBurn rate: 200k/monthOverall profit of £95kBreak-even and growing!