AssureRx Clinician Brochure

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About AssureRx Health, Inc. Cincinnati-based AssureRx Health, Inc., a personalized medicine company, is dedicated to helping physicians determine the right drug for individual patients suffering from a range of medical conditions. The company was founded in June 2006 to commercialize industry-leading, personalized medicine technology. Cincinnati Children’s Hospital Medical Center and Mayo Clinic are equity holders and technology collaborators. www.assurerxhealth.com When it comes to prescribing medicine, one size doesn’t fit all! Personalized Medicine is a rapidly emerging field, and will profoundly change health care as we know it. In the current practice of medicine: Standard protocols often drive treatment Large clinical trials determine clinical guidelines through a “one size fits all” approach There are an average number of successful outcomes and an average number of treatment failures As a result ... every patient becomes part of the average AssureRx Health, Inc. recognizes that every patient is a unique individual and wants to take every patient out of the average. AssureRx can help personalize medicine by providing physicians with specific, genetic information for each of their patients through our pharmacogenetic tests and customized reports. AssureRx will lead the way in the psychiatric field, the largest segment of Personalized Medicine. Personalized Medicine Landscape Current & Projected Annual Pharmacogenetic Tests (x1,000) 9000 8000 7000 6000 5000 4000 3000 2000 1000 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 Psychiatric Disorders AIDS Cancer — Molecular Diagnostics for Pharmacogenetic Applications, Testing Volume, Cost Per Test , and Market Potential in the United States, Kalorama Information, October 2004. AssureRx Health, Inc. 7264 Columbia Road, Suite 600 Mason, OH 45039 e Answer Is In n n Y Y o o o o o o o o o o o o ou u u ur r G G G G G G G G G G G G Ge e e e e e e en n n n ne e e e es s s s s Why should you take m me e e ed dic ci i i i in ne per rs s so onal lly? ? ? ? ©2010 AssureRx Health, Inc. Rx Only GSRx-0001-C

Transcript of AssureRx Clinician Brochure

Page 1: AssureRx Clinician Brochure

About AssureRx Health, Inc.

Cincinnati-based AssureRx Health, Inc., apersonalized medicine company, is dedicatedto helping physicians determine the right drug for individual patients suffering from a range of medical conditions. The company was founded in June 2006 to commercialize industry-leading, personalized medicine technology. Cincinnati Children’s Hospital Medical Center and Mayo Clinic are equity holders and technologycollaborators.www.assurerxhealth.com

When it comes to prescribing medicine, one size doesn’t fit all!

Personalized Medicine is a rapidly emerging field, and will profoundly change health care

as we know it.

In the current practice of medicine:

Standard protocols often drive treatment•

Large clinical trials determine clinical guidelines • through a “one size f its all” approach

There are an average number of successful• outcomes and an average number oftreatment failures

As a result ... every patient becomes partof the average

AssureRx Health, Inc. recognizes that every patient is a unique individual and wants to take every patient out of the average. AssureRx can help personalize medicine by providing physicians with specific, genetic information for each of their patients through our pharmacogenetic tests and customized reports.AssureRx will lead the way in the psychiatric f ield, the largest segment of Personalized Medicine.

Personalized Medicine LandscapeCurrent & Projected Annual Pharmacogenetic Tests (x1,000)

9000

8000

7000

6000

5000

4000

3000

2000

1000

0

2005 2006 2007 2008 2009 2010 2011 2012 2013

Psychiatric Disorders

AIDS

Cancer

— Molecular Diagnostics for Pharmacogenetic Applications, Testing Volume, Cost Per Test , and Market Potential in the United States, Kalorama Information, October 2004.

AssureRx Health, Inc.7264 Columbia Road, Suite 600Mason, OH 45039

Th e Answer Is Innn YYooooooooooooouuuurr GGGGGGGGGGGGGeeeeeeeennnnneeeeesssssWhy should you take mmeeeeeddicciiiiinne perrsssoonallly?????

©2010 AssureRx Health, Inc.

Rx Only

GSRx-0001-C

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Page 2: AssureRx Clinician Brochure

GeneSightRx®, a pharmacogenetic test from AssureRx...

Our lab developed test, GeneSightRx®, uses cutting edge technology to measure and analyze severalimportant genetic variants for psychiatric medicine. The resulting report reduces current research into an easy to understand explanation for health care providers.

The results of the report can help a physician • understand how a patient’s unique genetic makeup may affect how certain psychiatric drugs work

The analysis is based on pharmacogenetics - the • study of the genetic factors that inf luence anindividual’s response to drug treatments - theFDA approved drug label, scientif ically validpublished reports and/or proven pharmacology

Quick turnaround time, combined with• practical clinical experience and a reportcustomized to a patient’s genetic makeup, all help in making the best appropriate medication choices for each individual patient

GeneSightRx® from AssureRx, tests not just one, but several important genes, which can help you better understand how patients may respond to different medications.

What information you can expect:

Insights into clinical relevance of identified SNPs, • including pharmacokinetic inf luences on drug metabolism and pharmacodynamic effects on drug activity created by them

Cautionary messages informing you of potential • drug-to-drug interactions, toxicities and sideeffects

A more refined picture of the patient, helping you • to personalize medication selection

The results of the testing can reveal genetic variations which, when taken in consideration with other factors, could help you choose more appropriate medications for each of your patients.

How does it Work?

©2010 AssureRx Health, Inc.

What is pharmacogenetics?

Pharmacogenetics is the study of how a person’sindividual DNA affects their response tomedication. Every patient is a unique individual.This uniqueness is written into inherited genes.

Genetic differences:

Can inf luence the efficacy of medications•

Can be the source of serious drug side-effects•

Can increase the risk for drug-to-drug• interactions

As much as 30% of the population may have important genetic variants which could affect how psychotropic medications affect each individual patient.

Production of CYP 50 enzymes is under• genetic control

The genes which produce CYP450 enzymes • contain a number of important polymorphisms

These polymorphisms can affect the amount of • enzyme available to metabolize medications

The pharmacodynamics of medications can also • be altered by genetic variations

When physicians consider geneticdifferences in a person’s DNA, they may be able to make more informed medication choices for each individual patient.

Rx Only

PATIENT:

LABS:

DIAGNOSIS:

Patient’s biologic sample is collected on site and shipped overnight to AssureRx Health’s

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Patient is diagnosed with psychiatric disorder. Medication therapy is deemed appropriate. A GeneSightRx® test is ordered.

Physician determines and prescribes appropriate medication for the patient.

Physician accesses GeneSightRx® report through secure online link.

® test is performed and the results are analyzed.

TIENT:

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