Associations embracing the Social Media Awesomeness
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Katie Laird [email protected] www.schipul.com // www.happykatie.com http://www.flickr.com/photos/happykatie/2327770021/ Embrace the Web 2.0 Awesomeness Growing your association with Social Media
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17-Oct-2014 -
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Business
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Associations are rocking out the Web 2.0 tools and techniques with great success - this presentation is a brief introduction to Social Media tools for the Houston Society of Association Executives.
Transcript of Associations embracing the Social Media Awesomeness
Katie [email protected] www.schipul.com // www.happykatie.com
http://www.flickr.com/photos/happykatie/2327770021/
Embrace the Web 2.0 AwesomenessGrowing your association with Social Media
What we’ll talk about...
• New vs. Old Media (and why we like both)
• The 101 on Web 2.0 tools
• 5 *free* things you can do today
Empower your association with online technology!
Traditional (old) Media
Social (new) Media
Feel overwhelmed?
(me too)
http://www.flickr.com/photos/rmx/312837476/
Find your happy place
Social Media is a conversation...
... and groups you know are already participating!
But how do they do it?
User Generated Content rocks!
Welcome to the Blogosphere
• Interactive
• Conversational
• Cost-effective
• Powerful connectors
Social Media Tools
Easy as:
Ben Martin’s Certified Association Executive Bloghttp://caeexam.blogspot.com
Houston Zoo goes wild on the Blogospherewww.houstonzooblog.com
Podcasts - How an iPod makes you smartSocial Media Tools
http://www.flickr.com/photos/ollyhart/123420044/
• Low-tech recorded online ‘radio shows’
• Amazing knowledge sharing
• Listen wherever you want
Web Analytics Association interviews smart peoplewww.webanalyticsassociation.org
RSS - Monitor the CommotionSocial Media Tools
How does it all work?
Addictive and essential Google Reader: www.google.com/reader
Only in Houston - RSS by the numbers
www.onlyinhouston.org
Online video - no popcorn required
• Tell your members’ stories
• Keep members in the loop
• Share knowledge
• Be genuine
Social Media Tools
http://www.youtube.com/watch?v=xUcxvwAQ_n4
Gallaudet Univ. speaks to their true audience
http://news.gallaudet.edu/?id=12505http://www.youtube.com/watch?v=GjgNY4bppE8
Alumni newsletter on YouTube School president semester update on Web site
Who is your audience and what can you share with them?
Attract eyeballs with shared online photoswww.flickr.com // www.picasaweb.google.com
Everyone likes pictures
Documenting your organization’s events on Flickrhttp://www.flickr.com/photos/davegolden/tags/chinesefolkdanceassociation
Social Networks - Connective and effectiveSocial Media Tools
• Leverage existing networks
• Reach out to audience in a familiar and comfortable environment
• Evangelize your organization
Facebook - Not just for college kids
• Group pages grow camaraderie
• Share your knowledge with: - Facebook apps- ‘Share’ feature- News feed
• Great event planning and buzz generation
www.facebook.com
http://www.facebook.com/group.php?gid=2383449695
www.ning.com
Ning makes online congregation easyhttp://www.alamembers.ning.com
Social Powerpoint-ing with Slideshare
• Share
• Learn
• Be famous
• Find other brains like you
www.slideshare.net Find Katie’s presentations at
www.slideshare.net/happykatie
www.slideshare.net
It’s all connected - be consistent, keep it simple
Quickie Social Media To-Do’s
1. Read blogs (find them on www.technorati.com)
2. Set up an RSS Feed Reader (www.google.com/reader)
3. Join Facebook (www.facebook.com)
4. Join Flickr (www.flickr.com)
5. Track the buzz about you (www.google.com/alerts)
Social Media Review
• New and Old keeps you well-rounded
• Many Web 2.0 tools to use or monitor
• 5 free and easy ways to start!
Association 2.0 - Going Social and Getting Smarter
Thanks!
Katie Laird
Schipul - The Web Marketing Companywww.schipul.com // www.tendenci.com (281) 497.6567, ext. 519
Email: [email protected]
Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Flickr: www.flickr.com/photos/happykatie Twitter: www.twitter.com/happykatie
Find my slides on Slideshare: www.slideshare.net/happykatie
Let’s take a quick break....
And now for our amazing panelists...
Embrace the Web 2.0 AwesomenessGrowing your association with Social Media
Questions??
