Association perspectives on event management By Mariska van der Veen, MCI … · 2015-10-01 ·...
17
Association perspectives on event management By Mariska van der Veen, MCI Amsterdam London, 25 September 2015
Transcript of Association perspectives on event management By Mariska van der Veen, MCI … · 2015-10-01 ·...
Association perspectives on event management By Mariska van der Veen, MCI Amsterdam
London, 25 September 2015
Mariska van der Veen Account Director at MCI Amsterdam Executive General Manager
World Glaucoma Association Management of Administrative Office
Glaucoma Research Society
Introduction
Program
Types of associations
Management options
Event management at associations
MCI Amsterdam & cooperation associations
Different types of associations
Professional Trade Federation
Other type of associations
Non-Governmental Organizations:
Charities
Clubs (social, sport, art, culture)
Patient groups
Management options
• Volunteer managed
• Volunteer assisted
• Association management company
• Stand alone
Typical governance structure
Event Management at Associations
Board/Committee meetings
Industry meetings
Special educational programmes
Annual/biennial congresses
Cooperation with event suppliers
Association
Management
Polictics
History
One-off full PCO services
Selection of PCO services
(one off or core PCO)
DMC services
Core-PCO
MCI Amsterdam & cooperation with association clients
World Glaucoma Association
Glaucoma Research Society
European Hematology Association
WGA / WGC team at MCI
Our team will work closely together with Mariska van der Veen
and Sherwin Gentle of the WGA Executive Office as they are
based in the same building.
WGA Executive Office
Ex. Director & Operational Manager
WGA Account Manager
Project Manager Industry relations
Manager
Abstract Manager Registration
Manager
MCI Project Manager at office
in destination Housing Manager
WGC Project Manager
11
WGA
Association Management & Core-PCO (full services) since 2005
Glaucoma Research Society
Our team will work closely together with Mariska van der Veen
and Sherwin Gentle of the WGA Executive Office as they are
based in the same building.
12
MCI Amsterdam Management Administrative Office - membership Biennial meeting - Sponsorship - Registration
MCI Seoul Biennial meeting - Logistics - Social program - On-site management
Key succes factor: Intense communication between MCI offices, coordinated via Amsterdam
Annual congress of the
European Hematology
Association & MCI
Our team will work closely together with Mariska van der Veen
and Sherwin Gentle of the WGA Executive Office as they are
based in the same building.
13
2001: 2000
2005:
3500
2015:
9800 (
Venue selection Logistics Sponsorship Exhibition Social program Abstract handling Registration Housing
3 key elements for a succesfull long-term collaboration, by Carin Smand, Managing Director of the European Hematology Association
“1. Trust
2. Clear definition of responsabilities
3. Constant exchange of information”
Close
relationships
with Board,
Committees &
industry
Cost-effective
cooperation
5 key benefits for
association cooperation
with core-PCO
Innovations
based on past
experiences
Understanding
of association
goals &
implementation
via events
“Win/Win”
Consistent
level of
quality, all
around the
world
More information
American Society for Association Executives www.asaecenter.org Associate Management Institute www.amcinstitute.org
Questions?
