ASSOCHAM DIGITAL ACTIVITY REPORT Digital... · Startup Launchpad, Kochi 10 January Pre-Budget press...

ASSOCHAMDIGITAL ACTIVITY REPORT

Submitted by Avian WE21st December 2019 – 20th January 2020 21st December 2019 – 20th January 2020Submitted by:

KEY EVENTS WE COVERED (21st Dec ‘19 – 20th Jan ‘20)

Startup Launchpad, Kochi10 January

Pre-Budget press meet

15 JanuaryShadow Union Budget

15 January

Food Value Chain Partnership

16 January

Roundtable on Ease of Doing Business

17 January

TWITTER HIGHLIGHTS

21st Dec 19 – 20th Jan 20

262TWEETS

IN THE PERIOD OF ONE MONTH

792.4KIMPRESSIONS

GAINED BY ASSOCHAM’S TWEETS

7287ENGAGEMENT

(LIKES | RTs | REPLIES)GAINED BY ASSOCHAM’S TWEETS

2587TOTAL LIKES


611TOTAL RETWEETS


TOTAL PAGE FOLLOWERS

5,445(increase of 233)

TWITTER SUMMARY

5212

5445

5050510051505200525053005350540054505500

Nov-Dec Dec-Jan

Number of Followers

16726

7287

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

Nov-Dec Dec-Jan

Engagement

373

262

0

50

100

150

200

250

300

350

400

Nov - Dec Dec-Jan

Number of Posts

Increase of 233 Decrease of 111

Decrease of 9439

1032010

792400

0

200000

400000

600000

800000

1000000

1200000

Nov-Dec Dec-Jan

Reach

Decrease of 239610

*Since the numbers are being compared to previous month’s promoted posts, the decrease is inevitable

TOP TWEETS

The quote RT of Invest India was one of the top performing tweets since it got retweeted by Union

Minister Smriti Irani. It registered a total 78,681 impressions with a total engagement of 367

The tweet of the meeting with Union Minister Rajnath Singh, was the top-rated tweet which

registered a total 5,474 impressions with a total engagement of 143

FACEBOOK HIGHLIGHTS

142POSTS


49,137REACH

GAINED BY ASSOCHAM’S POSTS

3393ENGAGEMENT

(REACTIONS| SHARES | COMMENTS)GAINED BY ASSOCHAM’S POSTS

2336TOTAL REACTIONS


TOTAL PAGE LIKES

23,384(increase of 72)


FACEBOOK SUMMARY

23312

23384

23260

23280

23300

23320

23340

23360

23380

23400

Nov-Dec Dec-Jan

Page Likes

68379

49137

0

10000

20000

30000

40000

50000

60000

70000

80000

Nov - Dec Dec-Jan

Reach

3929

2336

0

500

1000

1500

2000

2500

3000

3500

4000

4500

Nov-Dec Dec-Jan

Engagement

227

142

0

50

100

150

200

250

Nov-Dec Dec-Jan

Number of Posts

Increase of 72 Decrease of 85

Decrease of 19242 Decrease of 1593

*Since the numbers are being compared to previous month’s promoted posts, the decrease is inevitable

TOP POSTS

Niranjan Hiranandani’s video for #100YearsofASSOCHAM was the best

performing post, garnering 1.7K reach and 41 engagement

LINKEDIN HIGHLIGHTS

112POSTS

IN THE GIVEN PERIOD

60.1KIMPRESSIONS


3367 1242TOTAL REACTIONS


61TOTAL SHARES



4457(increase of 412)


ENGAGEMENT(REACTIONS| SHARES | COMMENTS l CLICKS)


LINKEDIN SUMMARY

4045

4457

3750

3875

4000

4125

4250

4375

4500

Nov-Dec Dec-Jan

Followers

739

841

650

700

750

800

850

Nov - Dec Dec-Jan

Visitors

1890

3367

0

850

1700

2550

3400

4250

Nov-Dec Dec-Jan

Engagement

35100

60983

0

17500

35000

52500

70000

Nov-Dec Dec-Jan

Impressions

Increase of 412 Increase of 25800


TOP POSTS

Announcement Post for our new president was a welcoming news for many. It garnered more than

4500 impressions

Our wish post for the harvest season brought smiles on many faces and generated 1008

impressions

INSTAGRAM HIGHLIGHTS

49POSTS


11,152IMPRESSIONS


695ENGAGEMENT

(REACTIONS| SHARES | COMMENTS l PROFILE VISITS)GAINED BY ASSOCHAM’S POSTS

619TOTAL REACTIONS



225(Increase of 27)


INSTAGRAM SUMMARY

198

225

180

190

200

210

220

230

Nov - Dec Dec-Jan

Followers

7570

11152

0

2000

4000

6000

8000

10000

12000

Nov - Dec Dec-Jan

Impressions

525

695

0

100

200

300

400

500

600

700

800

Nov-Dec Dec-Jan

Engagement

46

49

44

45

46

47

48

49

50

Nov - Dec Dec-Jan

Number of Posts



TOP POSTS

The post for #VisionOfTheDecade was the top rated post which registered a total 549

impressions.

The post for Union Budget Press Meet, was one of the top rated posts which registered a total 323

impressions.

ORGANIC INFLUENCER ENGAGEMENT

• Office of Nirmala Sitharaman• Indian Embassy in Guyana• Indian Embassy in Pakistan• Indian Embassy in Jamaica• Indian Embassy in Perth• Indian Embassy in Mongolia• NITI Aayog• Ministry of Civil Aviation• Union Minister RS Prasad• Union Minister Smriti Irani• World Bank India• Department of Commerce• Invest Punjab• Invest India• Skill India• NSDC India• DPIIT• IRSDC• Hindustan Zinc• Kiren Rijiju• Kerala Startup Mission• APEDA

CONTENT TO DRIVE CONVERSATIONSWHAT WE HAVE BEEN POSTING

HISTORY POSTS EVENT BASED CREATIVES

THOUGHT LEADERSHIP

NOT JUST VISUALLY, VERBALLY AS WELLWHAT WE HAVE BEEN POSTING

To connect with the regional audience, we’ve been posting content in trending formats and regional languages.

WHERE WE ARE - VIS-À-VIS COMPETITORS

Platform

ASSOCHAM FICCI CII

Followers (as on Dec 20)

Followers (as on Jan 20)

Increase in the number of

followers



Increase in the number of followers



Increase in the number of followers

Facebook 23312 23384 72 25604 25882 278 283895 300917 17022

Twitter 5212 5445 233 122871 124746 1875 129475 131439 1964

Instagram 198 225 27 2770 3040 270 12636 13066 430

LinkedIn 4045 4457 412 27784 28156 372 54306 55249 943

YouTube 128 182 54 6.56K 6.91K 350 7.53K 7.68K 150

What work well

• Visibility of our leaders garnered more engagement

• Relatable content and trending content helped us reach more people

• Ministers and Delegates engaged with relevant content

What can improve

• LinkedIn pulse articles will help us widen our professional network

• Promotions on Twitter and Instagram

LEARNINGS

ASSOCHAM DIGITAL ACTIVITY REPORT Digital... · Startup Launchpad, Kochi 10 January Pre-Budget press...

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