Assistant Professor - cm.mahidol.ac.th

1

Curriculum Vitae

Burim Otakanon, Ph.D. Assistant Professor

College of Management, Mahidol University Cell Phone: 6681-620-9150, Tel. 662-206-2013

Email: [email protected], [email protected]

Education

2019 Ph.D., Technopreneurship and Innovation Management, Chulalongkorn University.

1993 M.B.A, New Hampshire College, Southern New Hampshire University, NH, U.S.A.

1991 B.B.A., Marketing, Assumption University.

Executive Education

2013 Certificate in Strategy and Innovation, Massachusetts Institution of Technology (MIT), Cambridge, U.S.A.

2013 Certificate in Strategy and Innovation, College of Management (CMMU), Mahidol

University. Thailand.

1993 Advanced Certificate in International Business, New Hampshire College, Southern New

Hampshire University, NH, U.S.A.

Present Position

2/21- Acting Deputy Dean, College of Management, Mahidol University

2/21- Committee, Graduate Study, Mahidol University.

5/19- Consultant, Graduate Study, Mahidol University.

10/18- Assistant Professor, Mahidol University

10/17- Full-time Faculty, College of Management, Mahidol University.

Present Consultancy Work

2/14- Marketing Commentator "Marketing Guru" FM100.5 MHz. MCOT Public Company

Limited.

7/12- Brand Consultant, Brand Bridge Co., Ltd.

3/12- Marketing Consultant, Best Out Co., Ltd.

Lecturer

1/18- Lecturer, Thematic, College of Management, Mahidol University.

1/09- Lecturer, Brand Strategy, College of Management, Mahidol University.

2

10/97- Lecturer, Strategic Marketing Management, College of Management, Mahidol

University, Bangkok, Thailand.

05/17 Teacher Assistant, Marketing, Faculty of Engineer, Chulalongkorn –Warwick Program.

1/11-15 Lecturer, Seminar in Marketing, College of Management, Mahidol University.

1/16-4/16 Co-Lecturer, Technopreneurship, Chulalongkorn University.

7/10-11 Lecturer, Leadership, Graduate School of Public Administration, Mae Hongsorn Education

Center, Burapa University.

6/09-10 Lecturer, Marketing and Public Relations, Graduate School of Public Administration,

Srinakharin Education Center, Burapa University.

1/07-09 Lecturer, Retail Marketing, College of Management, Mahidol University, Bangkok,

Thailand.

7/07-08 Lecturer, Strategic Management, Rajamangala University of Technology, Suvarnabhumi,

Ayutthaya.

10/06-07 Marketing Instructor, Microsoft Partner Academy, Microsoft (Thailand), Ltd.

10/06-07 Lecturer, Marketing Channel Strategy, College of Management, Mahidol University,

Bangkok, Thailand.

6/03-04 Lecturer, Strategic Marketing Management, College of Management, Mahidol University,

Ayutthaya Campus, Ayutthaya.

6/03-04 Lecturer, Consulting Practice: Competencies Assessment for Executives, College of

Management Nakorn Sawan Campus, Mahidol University.

10/02-03 Lecturer, Product Management, ABAC Graduate School, Assumption University

10/01-02 Lecturer, Seminar in Management in Advertising & Promotion College of Management,

Mahidol University.

2000-01 Lecturer, Sales Management, Kasembundit University.

1996-97 Lecturer, Office Management, International College, Mahidol University.

1996-97 Lecturer, Strategic Marketing Management, Graduate School, Phaklang University.

10/94-03 Lecturer, Marketing Services, ABAC School of Business, Business Administration

Department, Assumption University.

Work Experience

5/05-19 Contribution Writer & Commentator, Marketing & Strategy Magazine.

9/18-19 Marketing Consultant "Thailand Cosmeceutical Industry Road Map." Faculty of Pharmacy, Thammasart University.

3

4/07-19 Marketing Consultant, Ureka Medical Co., Ltd., Bangkok.

2/14-19 Committee, Research, and Integrated Marketing, College of Public Administration, Burapa

University.

1/14-19 Marketing Commentator, FM 100.5MHz in Marketing Guru Program, MCOT.

8/15-18 Expert Committee, Faculty of Architecture, King Mongkut's Institute of Technology

Ladkrabang.

5/16-18 Committee, Mahidol's Image, and Branding Enhancement, Mahidol University.

3/18 Marketing Consultant, Stand by Me Hostel at Lampang.

5/10-1/17 Executive Board of Committee, College of Management, Mahidol University, Bangkok.

2/17 Acting Deputy Dean, Student and Academic Affairs, College of Management, Mahidol

University Bangkok.

1/14-16 Deputy Dean, Student Affairs, College of Management, Mahidol University Bangkok.

9/10-13 Marketing Consultant, Tea Oil, and Plant Oils Development Center, Chaipattana

Foundation, Chiang Rai.

12/13-14 Acting UBI Manager, University Business Incubator, Mahidol University.

3/13-14 Chairman of the Advisory Board, Mahidol Channel.

4/12-13 Marketing Consultant, Department of Business Development, Ministry of Commerce

10/12-12/13 Deputy Dean, Thai Program, College of Management, Mahidol University, Bangkok.

10/06-12/14 Program Chair, Marketing, College of Management, Mahidol University, Bangkok.

9/12-1/13 Program Chair, Food Business Management, College of Management, Mahidol University,

Bangkok.

10/11-11/12 Cable TV, T-News "CEO Hour."

9/10-10/12 Acting Deputy Dean, Thai Program, College of Management, Mahidol University,

Bangkok.

1/06-12 Marketing Group Committee, Thailand Management Association, Bangkok.

7/09-10 Committee, Indochina Center, Graduate School of Public Administration, Burapa

University.

4-9/10 Acting Director of Academic Affairs, College of Management, Mahidol University.

9/08-09 Committee of College IT unit, College of Management, Mahidol University.

10/08-09 Executive Board of Committee, College of Management, Mahidol University, Bangkok.

10/08-09 Acting Director of Academic Services and Supports, College of Management, Mahidol

University, Bangkok.

9/08-8/09 Chairman of College of Marketing Unit, College of Management, Mahidol University.

7/09-01/10 Consultant, Burapha University.

11/08-2/09 Consultant, Department of Science Service (DSS), Ministry of Science and

4

Technology.

9/08 Steering Committee for SMEs Selection to Science Park, Technology Management Center,

National Science, and Technology Department Agency (NSTDA).

10-12/07 Committee and Judge, 'SMEs Best Brand Award', In collaboration with Thailand

Management Association (TMA) and Office of Small and Medium Enterprises Promotion

(OSMEP). (Oct.-Dec. 07).

8/07 Academic Reviewer, The 8th National Grad. Research conference, Mahidol University.

5/00-07 Marketing Consultant, Applied and Technological Service Center, Mahidol University

5/01- 06 Program Chair, General Management Program, College of Management, Mahidol


7/06 –3/07 Consultant, Thai Stainless Steel (Seagull Brand).

8/06-3/07 Marketing Commentator, Business Intelligence Channel, FM 105 MHz.

1/06 Committee, Corporate Productivity, Thailand Management Association, Bangkok,

Thailand.

3/00-05 Executive Board of Committee, Applied and Technological Service Center, Mahidol


10/04-05 Marketing Committee, Thailand Management Association, Bangkok, Thailand.

3/00-05 Executive Board of Committee, College of Management, Mahidol University.

1-10/05 Executive Board of Committee, Mahidol University Business Incubator (Bun Dai Set Thi

Project).

1-10/05 Executive Board of Committee, Mahidol University Business Incubator (Open the

Laboratory Treasuries).

1-10/05 Working Committee, Mahidol University Business Incubator (Bun Dai Set Thi Project).

5/99-04 Executive Consultant, MasterPeak Publisher, Bangkok, Thailand.

3/04-04 Interim Program Chair, Marketing & Management (Double Degree) Program, Mahidol

University, SCB campus, Bangkok.

10/01-04 Director of General Management Division, College of Management, Mahidol

University, SCB campus, Bangkok.

9/03-04 Vice Chairman, Educational Quality Assurance, College of Management, Mahidol

University.

2008-09 Assistant Director, Academic Service, and Support, College of Management, Mahidol

University.

2003- Consultant, The Jazz Holding (Thailand), Bangkok.

2005-12 Contribution Writer, Strategy & Marketing Magazine.

5

2003-07 Executive Advisor, Fit & Fight Club, Bangkok.

2002-05 Independent Study - Defend Committee, College of Management Ayudthaya Campus,

Mahidol University.

2002-04 Contribution Writers, Daily Manager Newspaper, Business Thai Newspapers.

2002-04 Contribution Writer, BrandAge Magazine.

2000-01 Assistant College Director, College of Management, Mahidol University.

1998-03 Senior Trainer, PlanIT Co., Ltd., Bangkok.

1997-00 Product Manager, Reader's Digest (Thailand) Ltd., Bangkok.

1995-96 Marketing Manager, Property Nice Co., Ltd., Bangkok.

1993-95 Trader, C.P. Intertrade Co., Ltd., Bangkok.

1992 Management Trainee (SIP9), Bangkok Bank-Pattanakarn Branch, Bangkok Bank Ltd.

Awards

09/19 Best Paper Award "A Search for Value Propositions for Small Food Firms." Paper Proceeding Presented at 35th International Conference on Business, Education, Social

Science, and Management. Tokyo, Japan

12/18 Gold Medal "Drug Delivery with Gold, Nano-Particle," KOREA SIIF 2018 Seoul

International Invention Fair 2018 at COEX, Seoul, Korea.

6/10 Teaching Excellence Award (Outstanding Overall Teaching Performance), College of

Management, Mahidol University.

6/10 Teaching Excellence Award (Outstanding Student Performance), College of


6/10 Teaching Excellence Award (Outstanding Practical Course Content), College of


8/10 The Best Academic Paper Proceeding, Faculty of Architecture, King Mongkut's Institute

of Technology Ladkrabang.

6/05 Teaching Excellence Award, College of Management, Mahidol University.

2/05 Team Teaching Excellence Award, College of Management, Mahidol University.



2001 Teaching Excellence Award, College of Management, Mahidol University.

2000 Recognition of Distinguished Services and Dedication Award, Assumption University.

Books

Otakanon, B. (2005), Knowledge Management, Office of Civil Servant, Bangkok, Thailand.

6

Otakanon, B. & Puaklin, E. (2005), Success Story of Viroj Naukeaw (Krungthai Bank) and Choize

Model, Advance Printing, Bangkok, Thailand.

Otakanon, B. & Tarasena, P. (2003) Competencies Assessment for Executive for Consulting Practice,

College of Management, Nakorn Sawan Campus, Mahidol University, Thailand.

Publications and Proceedings

2008 Research Information Repository ID: 00902217, National Research Council of Thailand (NRCT).

Otakanon, B., Ngmrojanavanich, N., Muangsin, N., Gowanit, C. (2020). A Search for Value

Propositions for Small Food Firms. Journal of Supply Chain Management, 9(5), 148-153.

Otakanon, B., Ngmrojanavanich, N., Muangsin, N., Gowanit, C. (2019). A Search for Value Propositions for Small Food Firms. Paper Proceeding Presented at 35th International Conference

on Business, Education, Social Science, and Management, 29-38. Tokyo, Japan

Otakanon, B., Ngmrojanavanich, N. (2018). A New Survival Paradigm for Thai Food SMEs.

Paper Proceedings Presented at the SYSSARM 2018, Krabi, Thailand.

Otakanon, B., Tiparos, P., and Petison, P. (2017). SME marketing competencies: A study of the

Thai jewelry industry. International Journal of Applied Business and Economic Research, 15(17),

39-50.

Tiparos, P., Otakanon, B. (2016). Model Creation of Marketing Factors from Grounded Theory

for Diamond Jewelry Retail Stores in Bangkok. Australian Journal of Business and Economic

Studies, 2(1), 22-34.

Varuthama, S., Otakanon, B. (2015, June). Using the Means-end Chain theory to understand the

value of eyebrow tattoo users. Paper Proceeding Presented at the Technopreneurship Innovation

Management and Policy 2015, Chulalongkorn University, Bangkok, Thailand. FO-2.

Tantasuttikul, P., Otakanon, B. (2015, June). Purchasing Behavior of Thais living in Bangkok toward the Underground Lottery. Paper Proceeding Presented at the Technopreneurship

Innovation Management and Policy 2015, Chulalongkorn University, Bangkok, Thailand. FO-5.

Satirak, P., Otakanon, B. (2015, June). A Comparative Study in Key Success Factors of the Thailand Post Company and the Overseas Couriers: A Case Study of Thailand Post Employees.

Paper Proceeding Presented at the Technopreneurship Innovation Management and Policy 2015,

Chulalongkorn University, Bangkok, Thailand. FO-6.

Chomjit, P., Otakanon, B. (2015, June). Motivational factors that influence Thai people to select

Japan as a travel destination. Paper Proceeding Presented at the Technopreneurship Innovation

Management and Policy 2015, Chulalongkorn University, Bangkok, Thailand. BO-7.

Cheamcharoen, N., Otakanon, B. (2015, June). The attitude of tourists toward a decision in selecting a resort in Pattaya. Paper Proceeding Presented at the Technopreneurship Innovation

Management and Policy 2015, Chulalongkorn University, Bangkok, Thailand. BO-6.

Vanichnam, O., Otakanon, B. Rachamaha, K. (2005, June). The Study of Sustainably Strategic Innovative towards digital and Printing-based SMEs: Evidence of Practical Case Studies in

Thailand. Paper Proceeding Presented at the Technopreneurship Innovation Management and

Policy 2015, Chulalongkorn University, Bangkok, Thailand. BO-3.

Tiparos, P., and Otakanon, B. (2015, April). "Model Creation of Marketing Factors from Grounded Theory for Diamond Jewelry Retail Stores in Bangkok." Paper Presented at the

Australian Academy of Business and Social Sciences (ACBSS). Sydney, Australia. 158-168.

Sirisomboon, L., Otakanon, B., Rungruang, P. & Petison, P. (2015). Marketing Communication

7

Technology: Consumer Attitude and Behavior toward Advertising and PR in SMS (เท ค โนโลย กีารสื่อสารและ การตลาด : ท ศันค ต แิละ พ ฤต กิรรม ของผ ู้บ รโิภ ค ท ี่ม ตี อ่ SMS โฆ ษณ าป ระ ชาส มั พ นัธ )์, Bangkok, Thailand, The 7th

THAITIMA 2015.

Otakanon, B. (2012). Tea Oil of the Chaipattana Foundation. Academic Article, Tea Newsletter 2(9), October-December, Tea Institute, Mae Fah Luang University, Thailand, 5-7.

Otakanon, B. (2010, August). The Perception of Consumers toward New Product, Case study:

The Murrah Farm. Academic Paper presented at the Graduate Integrity Conference, Faculty of Architecture, King Mongkut's Institute of Technology Ladkrabang, Bangkok, Thailand.

Tanmanee, K. Otakanon, B., and Puankilin, E. (2009). Analysis of cost and return from

transforming Physic nut oil to Biodiesel. Paper submitted to the National Research Council of Thailand.

Tanmanee, K., Otakanon, B., & Poungklin, E. (2009). Study of tourist attitudes toward five-star

OTOP villages: A case study of Saraburi province. In [Khon Kaen University annual conference

2009: Sustainable rural development], Khon Kaen (Thailand), 29-30 Jan 2009.

Tanmanee, K., Otakanon, B., Puangklin, E. (2008). The Study of Tourist Attitude Toward Villages

Produced Five-Star OTOP Products: Case Study in Saraburi Province. Paper submitted to

Research Network (Upper Middle part of Thailand) Commission on Higher Education.

Otakanon, B., and Bliss, R. (2004). Impact of the Mass Merchandisers to Small Local Retailer in

Thailand, Chinese Journal of Management, 1(2), 199.

Otakanon, B., Opajareansuk, C., Vongsalaknakorn, I., Rojanaprapapran, P. (2004, May). The Influence Factors on Consumer Behavior in Purchasing House Brand products Compared

Between Consumer in Bangkok and Southern Bangkok Vicinities: A Case Study of Tesco Lotus.

Paper presented at the Asian Forum for Business Education (AFBF), Shanghai, China.

Pramongkit, P., and Otakanon, B. (2003 October). E-Business Applications and Learning Dynamics, Paper presented at the Sixth International on Electronic Commerce Research, October

23-26, 2004 in Dallas, TX.

Fund

07/18 "GrandGold" Project, Funded by The Technology and Innovation-based Enterprise

Development, Ministry of Science and Technology, Thailand. (July. 19)

Manuscripts

12/05 Marketing Plan Template and Manual, Government Saving Bank, Bangkok Thailand

Book Translation

22 Laws Immutable Brand by Jack Trout & Al Ries, Harper Collins.

Curriculum Development

6/17 Food Innovation Marketing, NIA.

6/16 Makro Executive Development Program, Makro Public Company Limited.

10/13 Problem Based Learning, Mahidol Consultant Internship for Sompo Japan Nippon Koa

Asset Management.

10/12 Entrepreneurship, Department of Business Development, Ministry of Commerce.

8

7/12 Food Business Management, College of Management, Mahidol University.

6/08 Advanced Management Program (AMP), Training curriculum for Mahidol Executives (Mahidol's Deans, Directors).

12/07 Curriculum Design and Development - Accelerated Degree in Business Science and Master

of Management, Faculty of Science and College of Management, Mahidol University.

9/07 Curriculum Revision of Marketing Program Curriculum for Master of Management, Mahidol University.

10/07 Curriculum Revision of General Management Program for Master of Management, Mahidol

University.

11-12/06 Curriculum Design Committee of Sport Management, Ph.D. The program, Rajabhat

Chandrakasem University.

1/05 Curriculum Design and Development, Bundai Setthi project for Mahidol University Incubator Unit, Applied and Technological Service Center, Mahidol University.

1/03 Curriculum Design and Development, "Thai International Airways – Restaurant," Bangkok.

1/03 Curriculum Design and Development for executive, Unilever Company, Bangkok.

1/02 Curriculum Design and Development "Rising Star" Thai International Airways, Bangkok.

Educational Program on Cable Network Program and Radio Program

2/14- Marketing Commentator "Marketing Guru" FM100.5 MHz. MCOT Public

Company Limited.

5/14-01-15 “Talad Nuk-Khid, Nak Khid Karn Tarad” Program, True SD 49, True HD 72,

Smart SMEs Channel.

10/12-4/13 "CEO Hours. T-NEWS Cable Network.

10/09-4/10 "Unexpected Case Study" Taokae Channel, ASTV Cable Network.

Consultant Works

10/20 Lecturer, "Forecasting, Scenario Planning, and Backcasting" Unicharm, Chachoengsao. (Oct.16)

10/20 Lecturer, "Marketing in the Digital Age" PTT Public Company Limited, Bangkok. (Oct.15)

10/20 Lecturer, "Strategic Management in the VUCA world." SCG, Swissotel Bangkok Ratchada,

Bangkok. (Oct.7)

08/20 Lecturer, "Marketing Innovation" CICOM BRAINS-CMMU, Mahidol University, Bangkok.

(Sep.27-28)

08/20 Lecturer, "Strategic Management in the VUCA world." SCG, Swissotel Bangkok Ratchada, Bangkok. (Sep.26)

07/20 Lecturer, "Strategic Management in the VUCA world." SCG, Swissotel Bangkok Ratchada,

Bangkok. (Aug.15)

02/20 Consultant, The IDOL project, Bangkok, Thailand. (Feb.27)

9

01/20 Lecturer, "Marketing and Innovation" The IDOL project, Bangkok, Thailand. (Jan.29)

09/19 Lecturer, "Marketing for SRT" State Railway of Thailand, City Beach Hotel, Hua Hin. (Sep.26-27)

09/19 Lecturer, "Healthcare Marketing" Siriraj Hospital, Mahidol University, Bangkok. (Sep.19)


(Sep.16-17)

08/19 Lecturer, "Innovation in Digital Age" Office of the Permanent Secretary. Ministry of Finance,

Bangkok. (Sep.9)

07/19 Lecturer, "Pharmacy in Digital Era", at Ramada by Wyndham Aonang Krabi, Prince of Songkla University, Krabi. (Jul.21)


Bangkok. (Jun.28)


Bangkok. (Jun.14)


Bangkok. (May 30)

05/19 Lecturer, "Strategic Marketing Management" KTB, Bangkok. (May 24)

05/19 Lecturer, "Strategic Marketing Management" PTT Public Co., Bangkok. (May 16)

05/19 Lecturer, "Content-Based Marketing" Advance Management Program, College of Management, Mahidol University, Bangkok. (May 9)

05/19 Lecturer, "Management in Digital Age" The Assumption College, Sriracha, Chonburi.

(May 8)

05/19 Lecturer, "Pharmacy in Digital Era" The Southern Drug Store Club, Songkla. (May 5)

04/19 Lecturer, "Content-Based Marketing" Advance Management Program, College of

Management, Mahidol University, Bangkok. (Mar.30)

04/19 Lecturer, "Strategic Marketing Management" Siam City Cement Public Co., Bangkok. (Apr.24)

03/19 Lecturer, "Myanmar's Consumer Behavior" EX-IM Bank, Bangkok. (Mar.29)

03/19 Lecturer, "Marketing Innovation" CICOM BRAINS-CMMU, Mahidol University, Bangkok. (Mar.13 - 14)

03/19 Guest Speaker "Logistics in Digital Age." ANI Company, Splendid at Khoa Yai, Nakorn

Ratchasima. (Mar.09)

11/18 Consultant "Thailand Cosmeceutical Industry Road Map." Faculty of Pharmacy, Thammasart University, Pathumthani. (Nov.08)

10/18 Lecturer, "Drug Store in Digital Age." Southern Drug Store Association, Kaew Samui,

Suratthani. (Oct.07)

09/18 Lecturer, "Drug Store in Digital Age." WU Pharmacy Forum 2018, Walailuk University,

Krabi. (Sept.30)

08/18 Judge, "Business Plan Innovation" Mitr Phol Group, Bangkok. (Aug.30)

10


(Aug.17 - 18)

08/18 Lecturer, "Strategic Marketing Management" Mitr Phol Sugar Crop., Ploenchit Center

Building, Bangkok. (Aug. 03)

05/18 Lecturer, "Innovation," KTB Young Entrepreneurs, Krungthai Bank, Export Promotion

Meeting Auditorium. (May 28)

05/18 Lecturer, "Food Innovation," Program for Acceleration and Development for THAI Food

SMEs: PAD THAI, Launchpad, SetthiWan Hotel. (May 19)

03/18 Coach "Genius Academy," Department of Industrial Promotion (Mar.30)

03/18 Lecturer, "Creating Value through Innovation," Genius Academy, Department of Industrial

Promotion (Mar.28)

03/18 Lecturer, "Marketing Innovation in Thailand's EEC," Graduate School of Public Administration, Burapha University, Chonburi (Mar.18)

02/18 Lecturer, "Marketing Innovation", "XCLUSIVE CRAFT" experiment & explore, vayupak

convention center, Bangkok (Feb.27)

01/18 Lecturer, "Food Innovation Business Model" S15 Hotel, CMMU-NIA, Bangkok (Jan.27)

11/17 Lecturer, "Fleet Sales" Toyota Motor Thailand, Chada Hotel, Bangkok. (Nov.16)

11/17 Lecturer, "Fleet Sales" Toyota Motor Thailand, Chada Hotel, Bangkok. (Nov.6)

09/17 Lecturer, "Marketing for B2B" CICOM BRAINS-CMMU, Mahidol University, Bangkok. (Sep.19-20)

09/17 Lecturer, "Marketing for Food Innovation" Northern Thailand Food Valley, Northern Science

Park, at Suriwong Hotel, Chiangmai. (Sep.15)

09/17 Guest Speaker "Thailand-Japan Innovation Networking 2017", Technopreneurship Program,

14th fl., Chamchuri Square, Chulalongkorn University, (Sep.3)

07/17 Lecturer, "Strategic Marketing Management" Bangkok Airways, at the College of

Management, Mahidol University, Bangkok. (June. 26)

06/17 Lecturer, "Strategic Marketing Management" Mitrphol, at the College of Management,

Mahidol University, Bangkok. (June. 21)

05/17 Lecturer, "Science Park's Marketing" Science Park, at Vince Hotel, Bangkok. (May 29)

04/17 Expert Committee, "Design Muslim Prayer Room" Thesis. Faculty of Architecture, King

Mongkut Institution, Ladkrabang. (Apr. 24)

03/17 Lecturer, "Branding and Digital Marketing" Center of Social Development, Bangkok

Metropolitan Administration. (Mar. 31)

03/17 Guest Speaker "World changes or we make it Changes" College of Management, Mahidol

University. (Mar. 23)

03/17 Lecturer, "Marketing for B2B" CICOM BRAINS-CMMU, Mahidol University, Bangkok. (Mar.21-22)

03/17 Lecturer, "Science Park's Positioning" Science Park, at the Export Promotion Department,

Bangkok. (Mar.14)

11

03/17 Lecturer, "Strategic Marketing Management" Krungthai Bank (KTB), at the Export Promotion

Department, Bangkok. (Mar.24)

03/17 Lecturer, "Strategic Marketing Management" TOYOTA TSUSHO, at the College of

Management, Mahidol University, Bangkok. (Mar. 9)

03/17 Lecturer, "Marketing for Sales Manager-SMM103" Toyota Motor Thailand, Montien River

Side Hotel, Bangkok. (Mar.9-10)


Management, Mahidol University, Bangkok. (Jan.11-12)

10/16 Lecturer, "Strategic Marketing Management" BoonRawd Brewery, Bangkok. (Oct. 28)


Management, Mahidol University, Bangkok. (Oct.5)

09/16 Lecturer, "Fleet Sales" Toyota Motor Thailand, Chada Hotel, Bangkok. (Sep.19)

09/16 Lecturer, "Strategic Marketing Management" Boon Rawd Brewery, Bangkok. (Sep. 9-10)

09/16 Lecturer, "Marketing for Regional and District Manager," Toyota Motor Thailand, Bangkok.

(Sep. 6-7)

08/16 Lecturer, "Strategic Marketing Management" Bangkok Airways, at the College of Management, Mahidol University, Bangkok. (Aug. 18)


Management, Mahidol University, Bangkok. (Sep. 27)

07/16 Lecturer, "Modern Marketing of the Pharmacy Store" Trang-Pattalung Pharmacy Store Club,

Pattalung. (Jul. 10)

06/16 Lecturer, "Strategic Marketing Management" Mitr Phol Sugar Crop., Ploenchit Center Building, Bangkok. (Jun. 29)

02/16 External Examiner "Research Funding" Thailand Research Fund.

01/16 Lecturer, "Opportunity Seeking and Innovation" Faculty of Science, Chulalongkorn

University, Bangkok. Thailand (Jan. 27)

10/15 Guest Speaker "Grab Taxi Campaign" Asia Hotel, Bangkok. Thailand (Nov. 27)

10/15 Marketing Consultant "University's Positioning" Southeast Asia University, Bangkok.

Thailand (Nov. 19)

10/15 Lecturer, "Marketing for Regional and District Manager" Toyota Motor Thailand, Aetas

Hotel, Bangkok. (Nov. 17)

09/15 Lecturer, "Dealership Marketing" Toyota Motor Thailand, Aetas Hotel, Bangkok. (Oct. 26)

09/15 Lecturer, "Dealership Marketing" Toyota Motor Thailand, Aetas Hotel, Bangkok. (Oct. 22)


Side Hotel, Bangkok. (Oct. 13-14)

08/15 Lecturer, "Marketing for Sales Manager-SMM102" Toyota Motor Thailand, Montien River Side Hotel, Bangkok. (Sep. 17-18)

08/15 Lecturer, "Strategic Marketing Management" Bangkok Airways, Head Office, Vibphavadee,

Bangkok. (Sep. 9)

12


Bangkok. (Aug. 26)


Side Hotel, Bangkok. (Aug. 18-19)


Bangkok. (Jul. 28)

7/15 Lecturer, "Fleet Sales" Toyota Motor Thailand, Chada Hotel, Bangkok. (Jul. 7)

06/15 Lecturer, "Strategic Marketing Management" Mitr Phol Sugar Crop., Ploenchit Center

Building, Bangkok. (Jun. 22)

05/15 Lecturer, "Strategic Marketing Management" Boon Rawd Brewery, Bangkok. (Apr. 29-30)

05/15 Judge "The Master of Innovation" Smart SME Channel, Pullman Bangkok King Power,

Asiatique, Bangkok. (May 18)

04/15 Judge "The Master of Innovation" Smart SME Channel, Pullman Bangkok King Power,

Asiatique, Bangkok. (Apr. 28)

04/15 Lecturer, "Marketing for Automobile Accessories" Toyota Motor Thailand, Novotel

Sukhumvit Hotel, Bangkok. (Apr. 3)

03/15 Consultant "Marketing of Pork at Khok-Lam Saeng Aram Villages" Mun Pattana Foundation,

Udonthani. (Mar. 25-26)

03/15 Lecturer, "Marketing for Entrepreneur" South East Asia University, Bangkok. (Mar. 19)

03/15 Lecturer, "Marketing for B2B" CICOM BRAINS-CMMU, Mahidol University, Bangkok.

(Mar. 11-12)

03/15 Lecturer, "Marketing for B2B" CICOM BRAINS-CMMU, Mahidol University, at Nagase Company, Bangkok. (Mar. 9)

03/15 Lecturer, "Marketing for B2B" CICOM BRAINS-CMMU, Mahidol University, at Nagase

Company, Bangkok. (Mar. 2)

02/15 Lecturer, "Marketing for B2B" CICOM BRAINS-CMMU, Mahidol University, at Nagase Company Bangkok. (Feb. 23)

02/15 Lecturer, "Marketing for SMEs" Department of Business Development, Ministry of

Commerce, Bangkok. (Feb. 17-18)


Side Hotel, Bangkok. (Feb. 9-10)

01/15 Judge "Marketing Awards" F.M.100.5 Mhz, MCOT, Bangkok. (Jan. 11)

12/14 Judge "True Innovation Awards: Final Rounds" Toyota Motor Thailand, Bangkok University, Bangkok. (Dec. 1)


Side Hotel, Bangkok. (Nov. 17-18)


Side Hotel, Bangkok. (Nov. 13-14)

10/14 Lecturer, "Fleet Sales" Toyota Motor Thailand, Chada Hotel, Bangkok. (Oct. 21)

13

10/14 Judge "True Innovation Awards: Semi-final Rounds" Toyota Motor Thailand, Bangkok

University, Bangkok. (Oct. 14)


Side Hotel, Bangkok. (Oct. 9-10)

10/14 Lecturer, "Fleet Sales" Toyota Motor Thailand, Chada Hotel, Bangkok. (Oct. 7)

9/14 Consultant & Lecturer, "Marketing for Hill Tribes Development" Mah Fah Luang Foundation, ChiangRai. (Sep. 24-25)

9/14 Judge "True Innovation Awards: Idea Seed" Toyota Motor Thailand, Bangkok University,

Bangkok. (Sep. 22)


Side Hotel, Bangkok. (Sep. 18-19)

9/14 Lecturer, "Fleet Sales" Toyota Motor Thailand, Chada Hotel, Bangkok. (Sep. 15)

9/14 Judge "True Innovation Awards: Inno Tree" Toyota Motor Thailand, Bangkok University,

Bangkok. (Sep. 1-2)

8/14 Lecturer, "Fleet Sales" Toyota Motor Thailand, Chada Hotel, Bangkok. (Aug. 19)

8/14 Steering Committee "Employee Engagement for New Employee" Toyota Motor Thailand, Bangkok. (Aug. 15)


Side Hotel, Bangkok. (Aug. 14-15)

8/14 Steering Committee "Employee Engagement for New Employee" Toyota Motor Thailand,

Bangkok. (Aug. 9)

7/14 Lecturer, "Strategic Marketing" MitrPhol Group, Rose Garden Resort, Nakorn Prathom, (July 30)


Side Hotel, Bangkok. (July. 24)

7/14 Lecturer, "Marketing for Sales Manager-SMM103" Toyota Motor Thailand, Montien River Side Hotel, Bangkok. (June. 17-18)

7/14 Lecturer, "Marketing Strategy in Fleet Sales" Toyota Motor Thailand, Chada Hotel, Bangkok.

(July. 15)


(June. 24)


Side Hotel, Bangkok. (June. 19-20)


(June. 17)

6/14 Lecturer, "Marketing Strategy in Fleet Sales" Toyota Motor Thailand, Chada Hotel, Bangkok. (June. 10)


Side Hotel, Bangkok. (May 22-23)

4/14 Lecturer, "Sensory Marketing" Toyota Motor Thailand, Monthien River Side Hotel, Bangkok.

(May 23-24)

14

4/14 Marketing Commentators "House Brand" Money Channel (Apr.26)

1/14 Guest Speaker "Marketing" True Channel 25, Smart SME Station. (Jan.17)

8/13-1/14Consultant "TG Overseas Manager" Recruitment, Thai Airways International.

10/13 Judge "True Innovation: The New Era" Bangkok University Studio, True Corp. (Oct.29)

8/13 Lecturer, "Marketing for Sales Manager" Toyota Motor Thailand, The Maple Hotel, Bangkok.

(Oct. 14-15)

10/13 Judge "True Innovation: The New Era" Bangkok University Studio, True Corp. (Oct.10)


(Sep. 9-10)

9/13 Consultant and facilitator "Toyota: Unity of Happiness" The Style by Toyota Siam Square,

Toyota Motor Thailand. (Sep. 7)

9/13 Judge "True Innovation: The New Era" Bangkok University Studio, True Corp. (Sep. 6)

8/13 Trainer "Brand Engagement" Toyota Motor Thailand, Novotel Ploenchit. (Aug. 23)

8/13 Lecturer, "Marketing" Department of Business Development (DBD), Ministry of Commerce.

(Aug. 14-15)

8/13 Lecturer, "Marketing for Sales Manager" Toyota Motor Thailand, The Maple Hotel, Bangkok. (Aug. 5-6)

7/13 Lecturer, "Sensory Marketing" Toyota Motor Thailand, The Montien Riverside Hotel,

Bangkok. (Jul. 19)


(Jul. 15-16)

6/13 Jury "True Innovation Awards 2013", True Internal Awards, True Building. (Jun. 27)

6/13 Lecturer, "Dealer Selling Strategy" Toyota Motor Thailand, The Conrad Hotel, Bangkok.

(Jun. 28)


(Jun. 17-18)

5/13 Lecturer, "Branding", Mitr Phol Co., Ltd. Sampran Riverside. (May 30)

5/13 Lecturer, "Low-Cost Marketing 3.0", Department of Business Development (DBD), Ministry

of Commerce. (May 25)

5/13 Guest Speaker "Marketing 3.0", SME Smart Services, UBC Channel 25. (May 3)

3/13 Lecturer, "Customer-Centric Management" Faculty of Dentistry, Mahidol University,

Pathumwan Princess Hotel (Mar. 5)

1/13 Lecturer, "Blue Ocean Strategy" Department of Business Development (DBD), Ministry of Commerce. (Jan. 24)

1/13 Lecturer, "Marketing for Entrepreneurship" Department of Business Development, Ministry

of Commerce. (Jan. 23)

12/12 Guest speaker "Neuro-Marketing" Rakluke Group Company, Bangkok. (Dec. 20)

12/12 Lecturer, "Marketing" CICOM Brains, College of Management, Mahidol University. (Dec.

12-13)

15

12/12 Judge, "True Innovation Award 2012" Final Round, True Corporation, Building 11st, Rangsit

University. (Dec. 3)


(Nov. 19-20)


(Nov. 5-6)

11/12 Judge, "True Innovation Award 2012" 2nd Round, True Corporation, Building 11st, Rangsit

University. (Nov. 2)

10/12 Lecturer, "Marketing for Sales Manager" Toyota Motor Thailand, The Maple Hotel, Bangkok. (Oct. 10-11)


(Sept. 10-11)


(Sept. 6-7)

7/12 Judge, "True Innovation Award 2012 for TRUE (Internal Competition), Final Round, True

Tower. (Aug. 30)

7/12 Lecturer, "Blue Ocean" Faculty of Pharmacy, Mahidol University, Bangkok. (Jul. 12)

4/12 Expert Committee "Tourism Activities Guidelines of Hua-ta-khae Community Center"

Graduate School, Faculty of Architecture, King Mongkut's Institute of Technology Ladkabang.

4/12 Lecture & Workshop, "TQA" Office of the Registrar, King Mongkut's Institute of Technology

Ladkabang. (Apr. 30)

12/11 Judge, "True Innovation Award 2011: The Reality" Final Round, Central World, Bangkok.

(Dec. 12)

11/11 Judge, "Business Plan Competition" Final Round, Yuthasarn Na Nakorn Foundation, Thailand

Management Association (TMA), Bangkok. (Dec. 21)

11/11 Marketing Consultant "Marketing Execution" Tea Oil and Plant Oils Development Center,

The Chaipattana Foundation, Chiang Rai. (Nov. 24-26)

11/11 Marketing Consultant "Developing Marketing Plan" Tea Oil and Plant Oils Development Center, The Chaipattana Foundation, Chiang Rai. (Nov. 2-3)

10/11 Marketing Consultant "Business Plan" Tea Oil and Plant Oils Development Center, The

Chaipattana Foundation, Chiang Rai. (Oct. 7-9)

09/11 Judge "True Innovation Awards 2011: The Reality" Semi-Final Round, Chamchuri Square, True Crop. (Sept. 29-30)

09/11 Jury "Ad that works" Adman Awards & Symposium 2011, The Advertising Association of

Thailand. (Sept. 23)

09/11 Judge "True Innovation Awards 2011: The Reality" Second Round, Chamchuri Square, True

Crop. (Sept. 19-20)

09/11 Guest Speaker "Business Plan" 4th Floor, True House, Siam Square, True Crop. (Sept. 14)

09/11 Guest Lecturer, "Branding" Faculty of Business Administration, Chiang Mai University.

(Sept. 10)

16

08/11 Judge "True Innovation Awards 2011: The Reality" First Round, Chamchuri Square, True

Crop. (Aug. 29-30)

08/11 Distinguish Guest Lecturer, "Facing Tomorrow Consumer Behavior" at Ramathibodi Hospital

for School of Executive Medical Management, Faculty of Medicine, Ramathibodi Hospital,

Bangkok. (Aug. 23)

07/11 Lecturer, "Blue Ocean" Faculty of Pharmacy, Mahidol University, Bangkok. (Jul. 28)

05/11 Guest Speaker "Chantana (Factory Workers) Marketing" SME Hour, FM 100.5 MHz MCOT.

(May 19)

05/11 Guest Speaker "The Identity of Thai Post (แนวท างการออกแ บ บ ส ถาป ตั ย กรรม ภ าย ในเพ ื่อส ง่เส รมิ ภ าพ ลกัษณ ข์องส ว่นให บ้ รกิาร กรณ ศีกึษา: รา้นไป รษณ ยี ไ์ท ย )" SME Hour, FM 100.5 MHz MCOT. (May 19)

05/11 Lecturer, "Customer Engagement" Ayutthaya Hospital. (May 18)

05/11 Guest Speaker "IMC in Political Arena" Mango TV, The Nation Cable Channel. (May 17)

05/11 Guest Speaker "7 Days 7 Styles of Thai Gen Y", SME Hour, FM 100.5 MHz MCOT. (May 5)

04/11 Distinguish Guest Lecturer, "Facing Tomorrow Consumer Behavior" at Ramathibodi Hospital for School of Executive Medical Management, Faculty of Medicine, Ramathibodi Hospital,

Bangkok. (Apr. 7)

03/11 Lecturer, "Knowledge Management" Registrar Office, King Mongkut's Institute of Technology Ladkrabang, Bangkok. (Mar. 29)

03/11 Guest Speaker "Online Technology for Marketing 3.0" College of Management, Mahidol

University. (Mar. 24)

02/11 Guest Speaker "Asia 2011 Access New Trend in Digital Engagement" Technology Promotion

Association (Thailand-Japan), Bangkok International Trade & Exhibition Centre (Bitec),

Bangkok. (Feb. 11)

12/10-13 Tea Seed Oil Business Plan Consultant & Development, The Chaipattana Foundation.

12/10 Lecturer, "Marketing Mind" Thai-Japanese Management Seminar, College of Management,

Mahidol University, Bangkok. (Dec. 13-14)

11/10 Modulator "How to Optimize 2G in the time without 3G" IBM, Kirimaya Resort, Nakorn Ratchasima (Nov. 29)

11/10 Panelist "Social Media Marketing" College of Management, Mahidol University. (Nov. 27)

11/10 Guest Speaker "Music Marketing" Mango TV, Nation Satellite Channel, The Nation Building,

Bangna-Trad, Bangkok (Nov. 9)

10/10 Guest Speaker "Curriculum Development" 7th Floor, Faculty of Business Administration,

South - East Asia University, Bangkok. (Oct. 29)

10/10 Distinguish Guest Lecturer, "Facing Tomorrow Consumer Behavior" at Ramathibodi Hospital for School of Executive Medical Management, Faculty of Medicine, Ramathibodi Hospital,

Bangkok. (Oct. 26)

10/10 Guest Speaker "How to develop an effective presentation for entrepreneur" Tae Kae Satellite Channel, ASTV Building, Pra-a-thid street, Bangkok (Oct. 22)

10/10 Lecturer, "Marketing Mind" Training Center, Siam Cement (SCG), Bangkok. (Oct. 18)

17

10/10 Distinguish Guest Speaker "Branding" Faculty of Architecture, King Mongkut's Institute of

Technology Ladkrabang, Bangkok (Oct. 17)

10/10 Expert Committee

- "การออกแบ บ ส ถาป ตั ย กรรม ภ าย นต น้แบ บ รา้นค า้ห ตั ถกรรม เค รื่องเงินในอาค ารพ าณ ชิย ์กรณ ศีกึษาชุม ชนววัลาย จังห วดั เชีย งให ม ่

(Interior Architectural design for Prototype of Silver Handicraft within Commercial

Building, case study: Woalai Community, Chiangmai)" Graduate Scool, Faculty of Architecture, King Mongkut's Institute of Technology Ladkabang. (Oct. 14)

09/10 Guest Speaker "Retro Marketing" Rajamagala University of Technology Thunyaburi,

Pathumthani. (Sep. 15)

09/10 Guest Speaker "รกุ รวย รบั โอกาสจาก AFTA" Hosted by TMB Bank, at Dusit Thani, Pattaya,

Chonburi. (Sep. 3)

08/10 Marketing Expert in SMEs Selection to Science Park, "Dental CAD/CAM/CNC" Technology

Management Center, National Science, and Technology Department Agency (NSTDA).

(Aug. 30)

08/10 Lecturer, "ERM and Murrah Farm" Faculty of Business Administration, Chiang Mai

University. (Aug. 29)

08/10 Guest Speaker "Branding" Microchip Technology (Thailand) Co., Ltd., Chachoengsao (Aug. 26)

08/10 Guest Speaker "Branding" Microchip Technology (Thailand) Co., Ltd., Chachoengsao (Aug.

24)

08/10 Marketing Expert in SMEs Selection to Science Park, "Nano Chitosan" and "Digital

Colposcope" Technology Management Center, National Science, and Technology

Department Agency (NSTDA). (Aug. 23)

08/10 Guest Speaker "รกุ รวย รบั โอกาสจาก AFTA" Hosted by TMB Bank, at Dusit Princess, Nakorn

Ratchasima. (Aug. 21)

08/10 Guest Speaker "Marketing in Asian Perspective" Thai-Japanese Management Seminar,

College of Management, Mahidol University, Bangkok. (Aug. 9-10)

08/10 Lecturer, "Blue Ocean" Faculty of Pharmacy, Mahidol University, Bangkok. (Aug. 3)

06/10 Marketing Expert in SMEs Selection to Science Park, "Cyber Clinics" Technology

Management Center, National Science and Technology Department Agency (NSTDA). (Jun.

28)

06/10 Guest Speaker, "Digital Marketing for Online Newspaper" IBM Thailand at Veranda Hotel,

Huahin (Jun. 25)

05/10 Guest Speaker, "Decode the ICT Successful of Thai SMEs" Collaboration of Taokae Chanel

and Thailand Software Park, Thailand Software Park. (May 26)

05/10 Expert Committee

- “การออกแบ บ ส ถาป ตั ย ภ าย ในเพ ื่อส ง่เส รมิ ภ าพ ลกัษณ อ์งค ก์รของส ถาบ นัพ ฒั นาวสิ าห กจิขนาดกลางและ ขนาด ย อ่ม ”

- “การออกแบ บ ส ถาป ตั ย กรรม ภ าย ในราชนาวสี โม ส รเพ ื่อส ง่เส รมิ ภ าพ ลกัษณ ด์ า้นการบ รกิาร”

- "แนวท างการออกแบ บ ส ถาป ตั ย กรรม ภ าย ในเพ ื่อส ง่เส รมิ ภ าพ ลกัษณ ข์อง นนิเท นโด วชีอ๊ป " Graduate School, Faculty of

Architecture, King Mongkut's Institute of Technology Ladkabang. (May 13)

18

03/10 Speaker, "Business Plan Competition for Economic and Social Development the Thai

Communities along Thai-Myanmar Border" .S. Committee for Refugees and Immigrants-Thailand (USCRI Thailand), Central World (Mar. 29)

02/10 Marketing Expert in SMEs Selection to Science Park, "Progress Report of DevX เค รื่องเชื่อม อเีลคโท รนกิส "์ Technology Management Center, National Science, and Technology Department

Agency (NSTDA). (Feb. 24)

02/10 Marketing Expert in SMEs Selection to Science Park, "Prodigi – Software House and Innovation Developer" and "Inno – antigen, antibody microtube gel test kit" Technology


(Feb. 4)

01/10 Guest Lecturer, "Facing Tomorrow Consumer Behavior" at Ramathibodi Hospital for School

of Executive Medical Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok.

(Jan. 7)

12/09 Marketing Expert in SMEs Selection to Science Park, "DevX เค รื่องเชื่อม อเีลค โท รนกิส "์ Technology


(Dec. 23)

11/09 Guest Speaker "IMC for Entrepreneurs" in collaboration with K Bank, Tao Kae Channel,

Office of Small and Medium Enterprises Promotion (OSMEP ส ส ว.), at College of

Management, Mahidol University. (Nov. 18)

11/09 Guest Lecturer, "Marketing for Public Sector" for Social Security Office, at Srinakharin

Campus, Burapa University. (Nov. 4)

10/09 Final Round Judge "RD Camp Season3: The Reality" The Revenue Department, Bangkok. (Oct. 22)

09/09 Lecturer, "Marketing for Non-Profit Organization" The Institute for Teacher, Faculty, and

Educational Personnel Development (ITFEPD) at the College of Management, Mahidol University. (Sep. 8)

09/09 Guest Lecturer, "Blue Ocean" Faculty of Pharmacy, Mahidol University. (Sep. 18)

08/09 Guest Speaker "3 stars Hotel in Crisis" Tao Kae Channel, ASTV (Aug.19)

08/09 Guest Speaker "Sport Management in Crisis Economy" at Rachabhat Chandrasem (Aug.6)

03/09 Guest Lecturer, "Marketing and Branding" at the National Science and Technology

Development Agency (NSTDA) (Apr. 25)

03/09 Distinguish Guest Lecturer, "Marketing for Interior Designer" Graduate School, Faculty of Architecture, Interior Design Management Program, Bangkok University, Bangkok (Apr.

23)

03/09 Expert Committee "SMEs Product and Packaging Design Prototype Project" Graduate School, Faculty of Architecture, King Mongkut Institute of Technology Ladkrabang, Bangkok (Apr.

21)

01/09 Guest Lecturer, "Consumer Behavior" at Ramathibodi Hospital for School of Executive

Medical Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok. (Jan. 30)

01/09 Guest Lecturer, "Competency Assessment" at Ramathibodi Hospital for School of Executive


19

11/08 Guest Speaker "Marketing" Thai-Japanese Management Seminar, College of Management,

Mahidol University, Bangkok. (Nov. 7)

09/08 Guest Lecturer, "Blue Ocean" Faculty of Pharmacy, Mahidol University, Bangkok. (Sep. 16)

09/08 Guest Speaker "Management Technique for SMEs" CANON, How to Make It Works.

CANON Thailand. (Sep. 11)

09/08 Marketing Expert in SMEs Selection to Science Park, Technology Management Center, National Science and Technology Department Agency (NSTDA). (Sep. 10)

08/08 Guest Speaker "Learning Organization" at Princeton Park Sweet Hotel for College of Public

Administration, Burapha University (Aug. 15)

06/08 Guest Speaker "Managing Marketing Channel" at the National Science and Technology

Development Agency (NSTDA) (Jun. 23)

06/08 Guest Speaker "Consumer Behavior/Service Delivery" at Pranakorn Sri Ayutthaya Hospital, Ayutthaya (Jun. 13)

03/08 Guest Lecturer, "Competency Assessment" at College of Management for School of

Executive Medical Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok.

(Mar. 27)

03/08 Workshop "Strategic Planning" Grand Marketing (Grand Sport) Company, Alexander Hotel,

Huamark, Bangkok. (Mar. 21-22)

03/08 Guest Speaker "Marketing Case Study (Nissan Tiida)" Thai-Japanese Management Seminar, College of Management, Mahidol University, Bangkok. (Mar. 20)

03/08 Guest Lecturer, "Marketing" Training Center, Siam Cement, Bangkok. (Mar. 11)

02/08 Guest Lecturer, "Employee Engagement" at the Innovative Training Center for Excellence, Seri Center Campus, Burapha University, Bangkok. (Feb. 28)

02/08 Guest Lecturer, "Independent Study for Executive" at Ramathibodi Hospital for School of

Executive Medical Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok.

(Feb. 19)

01/08 Guest Lecturer, "Consumer Behavior" at College of Management for School of Executive


01/08 Workshop Leader "Fast Track an Accelerated Degree" Faculty of Education, Kasetsart University, Bangkean, Bangkok (Jan. 20)

01/08 Panelist "Fast Track an Accelerated Degree" Faculty of Education, Kasetsart University,

Bangkean, Bangkok (Jan. 19)

11/07 Guest Speaker "PR in Education Sector" Naresuan University, Wave Place Building, Bangkok. (Nov. 30)

11/07 Guest Speaker "Knowledge Management" Thai Namthip Co., Ltd. (Coca-Cola),

Phetchaburi. (Nov. 2)

10/07 Training "Competencies" Training Center, Thai Airways International, HQ, Bangkok. (Oct.

24-25)

10/07 Guest Speaker "Modern Marketing Concept" Executive Hard Talk, Nation Channel.

(Oct. 4)

20

09/07 Training "Competencies to Knowledge Management" Innovative Training Center for

Excellence, Seri Center Campus, Burapha University, Bangkok. (Sept. 21)

08/07 Guest Speaker "Customer Engagement" Thonburi Campus, Burapha University. (Aug. 19)

08/07 Training "Competencies to Knowledge Management" PTT Public Company

Limited, HQ, Bangkok. (Aug. 21)

08/07 Training "Competencies to Knowledge Management" Innovative Training Center

for Excellence, Seri Center Campus, Burapha University, Bangkok. (Aug. 17)

05/07 Training "Competencies to Knowledge Management" Department of Juvenile

Observation and Protection, Windsor Hotel, Bangkok. (May 22)

03/07 Consulting and Training "Strategic Map Workshop" Department of Local Administration,

Ministry of Interior, Bangkok. (Apr. 24-25)

03/07 Consulting and Training "Strategic Map Workshop" Department of Local Administration, Ministry of Interior, Bangkok. (Apr. 3-4)

03/07 Guest Speaker "Integrated Marketing Communication" Asia Business Forum, Royal Orchid

Sheraton, Bangkok. (Apr. 3)

02/07 Guest Lecturer, "Consumer Behavior" at School of Executive Medical Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok. (Feb. 27)

02/07 Modulator, "Brand Engagement and Leadership" Thailand Management Association, Amarin

Tower 22nd Fl. (Feb. 21)

02/07 Guest Speaker, "Knowledge Management" Social Science Faculty, Mahidol University. (Feb.

16)

01/07 Consultant, "Marketing and Marketing Plan Development" Microsoft Thailand Ltd., Bangkok. (Jan. 15-16)

11-12/06 Curriculum Design Committee, "Sport Management" Rajabhat Chandrakasem

11/06 Consultant, "Core Competencies Development" Thai Airways International, HQ, Bangkok.

(Nov. 14-15)

11/06 Modulator, "IdeaCast" Organized by AR publishing group, Queen Sirikit Convention Centre,

Bangkok (Nov. 13)

10/06 Consultant, "Product Portfolio Management" Thai Stainless Steel Co., Ltd., Bangkok (Oct. 15)

09/06 Guest Speaker, "Why People Buy?" The Chaipattana Foundation, The District of Nakorn

Pathom. (Sep. 27)

08/06 Consultant, "Core Competencies Development" Department of Juvenile Observation and Protection, Windsor Hotel, Bangkok. (Aug. 17)

08/06 Guest Speaker, "Knowledge Management" Human Resource Management Group

(Navanakorn), Bangkok. (Aug. 17)

08/06 Guest Speaker, "Knowledge Management" Nava Plastic, Bangkok (in collaboration with

Thailand Management Association). (Aug. 8)

07/06 Guest Speaker, "Referral Marketing in Hotel Business" Siam City Hotel, Bangkok. (Jul. 6)

21

06/06 Modulator, "Innovation Cases" AR Publishing, Queen Sirikit Conventional Center, Bangkok.

(Jun. 26)

06/06 Consultant Advisor, "Independent Study to the administrative, civil servant (Level 8-10)"

Ministry of Agricultural and Cooperatives (Jun. 23)

06/06 Project Advisor, "Libong - Long Stay project" Applied and Technological Service Center,

Mahidol University. (May 14-16)

5/06 Guest Speaker, "Strategic Imperative" Bar Code Association, Bitec, Bangkok (May 11)

5/06 Guest Speaker, "Marketing Communication for Housing Project" Faculty of Architecture

(RE), Chulalongkorn University. (May 4)

4/06 Consultant Advisor, "Independent Study to the administrative, civil servant (Level 8-10)"

Ministry of Agricultural and Cooperatives (Apr. 20)

3/06 Guest Lecturer, "Marketing for Agricultural Products" Department of Agricultural Extension, Ministry of Agricultural and Cooperatives. (Mar. 7)

2/06 Guest Lecturer, "Consumer Behavior" at School of Executive Medical Management, Faculty

of Medicine, Ramathibodi Hospital, Bangkok. (Feb. 6)

2/06 Guest Lecturer, "Integrated Marketing Communications" Ubon Ratchathani University, Ubon Ratchathani. (Feb. 19)

2/06 Consultant, "Marketing Work Flow" Thai Stainless Steel, Bangkok

2/06 Lecturer, "Marketing for Agricultural Products" Department of Agricultural Extension, Ministry of Agricultural and Cooperatives. (Feb. 14)

1/06 Guest Lecturer, "Marketing for Agricultural Products" Department of Agricultural Extension,

Ministry of Agricultural and Cooperatives. (Jan. 31)


Ministry of Agricultural and Cooperatives. (Jan. 31)

1/06 Guest Speaker/ Marketing Consultant "Marketing For Ceramic Clustering" Fiscal Policy

Research Institute Foundation, at The Empress Hotel Chaing Mai. (Jan. 16)


Ministry of Agricultural and Cooperatives.

10-12/05 Marketing Consultant and Trainer, "Workshop on Marketing Plan Development" Thai Government Housing Bank, Bangkok, Thailand

10-11/05 Marketing & HR Consultant, "Marketing Organization Development and Competencies

Assessment" Thai Stainless Steel, Bangkok.

11/05 Guest Speaker, "IMC for Real Estate Developers" Chulalongkorn University, Thailand

10/05 Distinguish Guest Lecturer, "Marketing" Office of Secretary to Priminister, Ministry of

Agricultural and Cooperatives

10/05 Panelist, "Marketing Excellence for Thai SME" Queen Sirikit Conventional Center, Bangkok.

10/05 Modulator, "The Power of Idea" Queen Sirikit Conventional Center, Bangkok.

9/05 Consultant, "Data Management" Ayuthaya Hospital, Ayutthaya

9/05 Trainer, "Workshop for Marketing Group" Siam Cement Public Co, Ltd., Amari Airport Hotel, Bangkok, Thailand

22

8/05 Guest Speaker, "Marketing for Thai Spirit" Suranaree University, Nakorn Ratchasima,

Thailand

8-9/05 Guest Lecturer, "Marketing for Agricultural Products" Department of Agricultural Extension,

Ministry of Agricultural and Cooperatives.

8/05 Guest Lecturer, "Customer Relationship Management (CRM)" Faculty of Tropical Medicine,

Mahidol University.

7/05 Trainer, "Workshop for Advance Presentation Management" UCOM Public Co., Ltd. at

Training Center.

6/05 Consultant, "Workshop for Hospital's Unit Cost" Ayutthaya Hospital, Ayutthaya, Thailand.

5/05 Trainer, "Marketing Plan" Training Center, Siam Cement Public Co., Ltd., Bangkok.

8/04-2/05 Project Director and trainer, "Advance Knowledge Training" for BMW Thailand Ltd.,

Bangkok.

9/04 Trainer, "Management Behavior" at Thai Airways International, Headquarters, Bangkok

3/04 Guest Speaker, "CRM" Loxley Co., Ltd.

3/04 Distinguish Speaker, "Marketing for Physical Therapy" Faculty of Physical Therapy, Mahidol

University.

8-12/04 Advisor, "Work Manual" Thai Assets Management Corporation, Bangkok.

8/03-04 Project Director and trainer, "Advance Knowledge Training" for BMW Thailand Ltd.,

Bangkok.

25-26/03 Guest Lecturer, and trainer, "Strategic Management" at Thai Airways International Public Co.,

Ltd., Headquarters, Bangkok

12/03 Course Advisor "Problem based Learning" Tropical Medicine Faculty, Mahidol University

1/03 Guest Lecturer, and trainer, "Strategic Management" at Thai Airways International,

Headquarters, Bangkok

11/03 Guest Lecturer, "Marketing" Training Center, Siam Cement, Bangkok.

11/03 Guest Speaker "How to Pursue in Higher Education" Faculty of Social Science, Chulalongkorn University.

7/03 Project Advisor "Strategic Sales Planning" for Beiersdorf (Thailand) Co., Ltd.

7/03 Guest Lecturer, and trainer, "Marketing Plan" Training Center, Siam Cement Public Co., Ltd., Bangkok.

7/03 Guest Lecturer, "Principle of e-marketing" at Training Center, Siam Cement, Bangkok.

7/03 Guest Lecturer, "Strategic Management" School of Executive Medical Management, Faculty

of Medicine, Ramathibodi Hospital at Royal Hills Resort, Nakorn Nayok.

7/03 Organizing Committee "Workshop-Executive Training" Internal Ministry at The Ambassador

Hotel, Pattaya, Chonburi.

7/03 Guest Lecturer, "Strategic Management" at School of Executive Medical Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok.

7/03 Distinguish Guest Lecturer, "CRM" at PTT Seminar Room, PTT Public Co., Ltd., Bangkok

6/03 Organizing Committee "Advanced Training" Unilever Thai Holding, Bangkok

23

6/03 Organizing Committee "Flight Attendance Recruitment" Thai Airways International Public

Col, Ltd., Bangkok

2-3/03 Project Manager "Management Trainee" Thai Airways International Public Col, Ltd.,

Bangkok

1/03 Guest Lecturer, "Improve Team Efficiency" for DHL Company at The Pan Pacific Hotel,

Bangkok

1/03 Guest Lecturer, "Strategic Management" 3rd cohort, at the Catering Department, Thai Airways

International Public Col, Ltd.

1/03 Guest Lecturer, "Strategic Management" School of Executive Medical Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok

11/02 Guest Lecturer, "Strategic Management" at Training Center, Thai Airway International Public

Col, Ltd., Bangkok

11/02 Guest Lecturer, "Strategic Marketing" School of Executive Medical Management, Faculty of

Medicine, Ramathibodi Hospital, Bangkok

11/02 Guest Lecturer, "Strategic Management" 2nd cohort at Catering Department, Thai Airway

International Public Col, Ltd.

11/02 Distinguish Guest Lecturer, "Strategic Management" 1st cohort, at the Catering Department,

Thai Airways International Public Col, Ltd.

9/02 Guest Lecturer, "Marketing for Non Marketer" at Meridian Hotel, Mahidol Management Education Center (MMEC).

9/02 Guest Lecturer, "How to PR to the Right Target Group" at Mahidol University, Salaya.

7/02 Guest Lecturer, "Strategic Management" at Training Center, Thai Airway International Public Col, Ltd., Bangkok

11/02 Distinguish Guest Lecturer, "Marketing" for Business consultant, a 1-5 cohort of IFCT at

College of Management, Mahidol University, Bangkok

6/01 Guest Lecturer, "Strategic Management" 1st cohort, at the Catering Department, Thai Airways International Public Col, Ltd.

6/01 Guest Speaker, "Effective Leadership Skills" at Dumex Company, Bangna, Bangkok.

11/01 Guest Lecturer, "Strategic Management" for The Rising Star Project, at the College of Management, Thai Airway International Public Col, Ltd.

11/01 Guest Lecturer, "Integrated Marketing Communications" at Training Center, Siam Cement

Public Col, Ltd., Bangkok

11/01 Guest Lecturer, "Entrepreneurship" at Graduate School, Khonkan University, Khonkan.

11/01 Guest Lecturer, "Marketing" for Unemployed Graduates at Science Faculty, Potential

Rehabilitation Project under the Ministry of University Affairs Sponsor at Mahidol

University, Salaya


Rehabilitation Project under the Ministry of University Affairs Sponsor at Mahidol

University, Salaya

24


Rehabilitation Project under the Ministry of University Affairs Sponsor at Mahidol University, Salaya

4/01 Guest Speaker, "Effective Leadership Skills" at Zenith Hotel for Dumex Company, Ploenchit,

Bangkok.

4/01 Guest Lecturer, "Brand & Packaging" at Chulalongkorn University for Marketing Association of Thailand - MAT, Bangkok.

12/00 Guest Lecturer, "Direct Marketing" at Chiang Mai University, Chiang Mai.

11/00 Guest Lecturer, "Marketing" at Training Center, Siam Cement Public Col, Ltd., Bangkok

12/00 Guest Lecturer, "Modern Book Store" at Queen Sirikit National Conference Center, The

Publishers and Booksellers Association of Thailand.

9/00 Guest Lecturer, "Modern Book Store" at Queen Sirikit National Conference Center, The Publishers and Booksellers Association of Thailand


11/00 Guest Lecturer, "Business Seminar" at Chiang Mai University, Chiang Mai.

7/00 Guest Lecturer, "Sales and Customer Service Excellence & Winning Negotiation" at Montien Hotel Pattaya, for Merck company, Chonburi.

6/00 Guest Lecturer, "Sales and Customer Service Excellence & Winning Negotiation" at Four

Wing, for Merck company, Bangkok.


3/00 Guest Lecturer, "Brand & Packaging" at Chulalongkorn University for Marketing Association

of Thailand - MAT, Bangkok.

2/00 Guest Lecturer, "Service Excellence" at Landmark Hotel for Tilleke Gibbins International

Limited, Bangkok.

2/00 Guest Lecturer, "Service Excellence" at Holiday Park Resort, Khao Yai, for GDM Company.

3/99 Distinguish Guest Lecturer, "Retailing Customer In Financial Crisis" at Graduate School, Bangkok University, Bangkok.

Assistant Professor - cm.mahidol.ac.th

Documents

Transcript of Assistant Professor - cm.mahidol.ac.th