Assingment Makerting
Transcript of Assingment Makerting
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PETDOG PRIVATE LIMITEDMarch 27,
2009
I. Introduction
1b. Identify the main characteristics of a marketing orientated organization for
your organization.
Marketing orientation organization is company which is aimed to stay closer to their
customers. There are four major characteristics which define the marketing oriented
organizations including
1c. You should explain the various elements of the marketing concept
The marketing concept includes three elements:
• Customer orientation
• Co-ordination of market led activities
• Profit orientation
a. Customer orientation
The truism that “without customers, you don’t have a business” remains the logic for
maintaining a customer orientation. Satifying customers’ needs at a profit should be the
central drive of any company.
b. Co-ordination of market led activities
c. Profit orientation
1d. Identify and assess the benefits and costs of using a marketing approach to
doing business in Vietnam
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PETDOG PRIVATE LIMITEDMarch 27,
2009
II. Details
2b. You should propose how the market for DITO DOG Food products may be
segmented in your country – and the benefits/ limitations of each method
The first market is the people who feed pet dogs. This is the very potential customers because
they regard dog feeding as a interested hobby. A beautiful and smart dog can make friend
with them, help them clear away stress. Furthermore in some big city such as Ho Chi Minh,
the owner can earn money from selling beautiful pet dogs. The profit from this market is
really big because the owner rarely worry about the money they have to pay to take their pet
dog to new high level. However, the more money they pay for products, the higher quality
they require. The product must help the dog healthy to prevent diseases and then to make
them more beautiful. Moreover, the product must be plentiful and variety in kinds which
suits each types of dog. Customers always want more one choice.
The second market is the people who feed dog for meat. Vietnamese people are fond of dog
meat. It is the reason why in many countries, people feed dogs by dog food so that the dog
grows fast and have more meat to supply to the restaurant. This is a wide market that bring
up stable benefits. This market locates mainly in the North and in some districts of the
Middle. The requirements of this market to the product is not too hard, their needs are the
dog to grow up in the shortest time as possible and have a lot of meat. The problem with this
market is that they are far from city centre so it is difficult to deliver products to the
customer.
The third market is the people who feed dog without any financial purpose. These people
usually have good income but they are also quite busy. They will not have much time to
prepare a meal for their dog so food dog becomes perfect choice because of its convenience.
This kind of customer don’t have any special requirements. The supplier must be sure that
the customer’s dogs are not in bad condition when they use product.
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PETDOG PRIVATE LIMITEDMarch 27,
2009
2c. Outline the factors which will influence the choice of the targeting strategies for
PETDOG’s products.
- Company resources: In Vietnam, the people interested in imported products much morethan domestic products. So products originates from USA like PETDOG would get more
attention than the others.
- The degree of product variability: PETDOG’s products supply the customer many
choices such as three different types – dry meal, canned wet meal and soft-moist foods with
different weight and four flavours in different packets.
- Product’s life-cycle stage is short.
- Market variability
- Competitor’s marketing strategies
2d. Explain how buyer behavior for the products might affect PETDOG’s
marketing activites in the two different markets.
III. Conclusion
I think PETDOG can success in developing their products in Vietnam – a new market with
their products to satisfy customer and dog consumer.
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PETDOG PRIVATE LIMITEDMarch 27,
2009