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Name: Ahsan Zamir

Course Title: Principles of Marketing

Assignment: 1

Due Date: 26-07-2011

Submitted to: Ma;am Sara Sallahuddin

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Marketing :-

Is the process used to determine what products or services may be of interest to

customers, and the strategy to use in sales, communications and business development.It

generates the strategy that underlies sales techniques, business communication, and business

developments. It is an integrated process through which companies build strong customer

relationships and create value for their customers and for themselves.

Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the

customer as the focus of its activities, marketing management is one of the major components of

business management. Marketing evolved to meet the stasis in developing new markets caused

by mature markets and overcapacities in the last 2-3 centuries. Adoption of marketing strategies

requires businesses to shift their focus from production to the perceived needs and wants of their

customers as the means of staying profitable.

The term marketing conceptholds that achieving organizational goals depends on knowing the

needs and wants oftarget markets and delivering the desired satisfactions. It proposes that in

order to satisfy its organizational objectives, an organization should anticipate the needs and

wants of consumers and satisfy these more effectively than competitors.

http://en.wikipedia.org/wiki/Customer_relationship_managementhttp://en.wikipedia.org/wiki/Customer_relationship_managementhttp://en.wikipedia.org/wiki/Customer_relationship_managementhttp://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Marketing_managementhttp://en.wikipedia.org/wiki/Outline_of_business_managementhttp://en.wikipedia.org/wiki/Mature_markethttp://en.wikipedia.org/wiki/Overcapacityhttp://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/Profit_(accounting)http://en.wikipedia.org/wiki/Target_marketshttp://en.wikipedia.org/wiki/Target_marketshttp://en.wikipedia.org/wiki/Profit_(accounting)http://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/Overcapacityhttp://en.wikipedia.org/wiki/Mature_markethttp://en.wikipedia.org/wiki/Outline_of_business_managementhttp://en.wikipedia.org/wiki/Marketing_managementhttp://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Customer_relationship_managementhttp://en.wikipedia.org/wiki/Customer_relationship_management

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Comparison of different definitions:-

Marketing is the social process by which individuals and groups obtain what they need

and want through creating and exchanging products and value with others.

Kotler.

Marketing is the management process that identifies, anticipates and satisfies customer

requirements profitably.

The Chartered Institute of Marketing (CIM).

The right product, in the right place, at the right time, at the right price

Adcock.

Marketing is essentially about marshalling the resources of an organization so that they meet the

changing needs of the customer on whom the organization depends.

Palmer.

Marketing is the process whereby society, to supply its consumption needs, evolves distributive

systems composed of participants, who, interacting under constraints - technical (economic) and

ethical (social) - create the transactions or flows which resolve market separations and result in

exchange and consumption.

Bartles.

Own Definition:-

Marketing is a process in which all the companies and organization do work to their customers

for the betterment of their companies to get maximum revenue.

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Job Description:-

Main Job Tasks and Responsibilities

manage and coordinate all marketing, advertising and promotional staff and activities conduct market research to determine market requirements for existing and futureproducts analysis of customer research, current market conditions and competitor information develop and implement marketing plans and projects for new and existing products manage the productivity of the marketing plans and projects monitor, review and report on all marketing activity and results determine and manage the marketing budget deliver marketing activity within agreed budget develop pricing strategy liaison with media and advertising

Education and Experience

business or marketing-related degree or equivalent professional qualification experience in all aspects of developing and maintaining marketing strategies technical marketing skills proven experience in customer and market research relevant product and industry knowledge experience with relevant software applications

Key Competencies

excellent written and verbal communication skills

organization and planning problem analysis and problem-solving team-leadership formal presentation skills adaptability innovation judgment decision-making collaboration