Purpose

The purpose of the questions given in assignment is to expose the students to real life

practices in modern research concepts, to equip them with an understanding of the

research process, tools and techniques in order to facilitate managerial decision making

and improving their analytical ability.

Objectives

To increase the knowledge and improve the abilities and skills of the students in

research methodology for social studies, particularly in various data analysis tools.

To enable the students to understand the importance of report writing and the

implication of different kinds of research reports.

To prepare them for applying their knowledge in the changing scenario of

methods of data collection.

Instructions

It is expected that students will explore innovative management style and come out with

feasible solutions of the problems. Following rules will apply during the evaluation of

assignment.

• Cheating from any source will result in zero marks in the assignment.

• No assignment after due date will be accepted.

• Number all the pages of your assignment and write your name, roll number and subject

at the top of each page.

Assignment Questions

Q1. A well-established consumer products company DLL is engaged in producing and

marketing of toothpaste. The company wants to do in-depth study on the consumer

profile for tooth paste, their brand preference and desired price structure in order to

readjust themselves and also if found necessary repositioning its brand. How would

you conduct the study? Develop a suitable research design.

Q2. A local newspaper wants to ascertain the extent to which the inclusion of a daily

stock market page might increase its circulation. Which type of data collection

would you like to propose for this? Explaining the sample and the population for

the data collection, prepare a proper sampling design. Prepare a well structured

questionnaire to collect the pertinent information.

Q3. You are engaged to carry out a market survey on behalf of a leading Newspaper that

is keen to increase its circulation in Bangalore City, in order to ascertain reader

habits and interests. Develop a title for the study; define the research problem and

the objectives or questions to be answered by the study. What type of research

report would be most appropriate? Develop an outline of the research report with

the main sections.

General guidelines for Practical Assignment

1. Assignment should be spiral bound on A-4 size sheet in typed form with times

new roman style and font for heading should be 16, for subheading 14, and for

normal text 12 with 1.5 line spacing. Unformatted or poorly formatted documents

will be penalized. Number of pages: 7 to 12 pages.

2. Students have to submit the soft copy of the assignment on portal along with

plagiarism report for the same.

3. If the plagiarism report shows that more than 40% content is copied from internet,

the assignment is not to be accepted.

4. Last date of submission of the assignments for students in prescribed format as

per the guidelines (soft and hard copy along with plagiarism report) is 05 th

February, 2013.

Date:

Place: Dr. A. Lenin Jothi

-2-HOD-MBA

Dean Academics

Director General