Assignment one: Real Groovy Situation Analysis
Transcript of Assignment one: Real Groovy Situation Analysis
SITUATION ANALYSIS
Technology
Downloads Cheap
Easy Access
Music Players
Smaller
Lighter
Greater storage capacity
Music Movies Internet Ipod Touch
Competitors
Stores
•Lower Prices
•More Locations
Stores
•Cheaper
•Sizeable Back Catalogue
•More locations
Stores
•Cheaper
•Deep Back Catalogue
•Easy Access
Strengths
Deep Back Catalogue
Sells CD’s, DVD’s, Vinyl, Books, Games
Ticket Box Office operations
Publishing Magazines
Sells second hand merchandise
Promote stores services
Notes Information
Bockstedt, J., Kauffman, R., Riggins, F., (2006, Spring). The Move to Artist-Led Online Music Distribution: A Theory-Based Assessment and Prospects For Structural Changes in the Digital Music Market. International Journal of Electronic Commerce, 10(3), 7-38. Retrieved March 31, 2008, from Business Source Premier database.
Lam, C., & Tan, B., (2001, August). The Internet is Changing the Music Industry. Communications of the ACM, 44(8), 62-68. Retrieved March 31, 2008, from Business Source Premier database.
Pavlov, Oleg. V., (2005, September). Dynamic Analysis of an Institutional Conflict: Copyright Owners Against Online File Sharing. Journal of Economic Issues, 39(8), 633-663. Retrieved March 31, 2008, from Business Source Premier database.
Slade, M., (2008, January). Shops Change Tune to Battle Downloads. The New Zealand Herald.
(2005, December). Tools of the Trade. Strategic Finance, 8796), 56-57. Retrieved March 31, 2008, from Business Source Premier