Course Title: Business Research Methods

Course Code: Course Code: BUS-302

Proposal for ResearchOn

‘‘‘‘Challenges and opportunities of media sector Channel I in Bangladesh”

Submitted To: Submitted To:

Md. Moniruzzaman Khan

Senior Lecturer of Business Research Methods

Faculty of Business AdministrationFaculty of Business Administration

Submitted By:Submitted By: Md. Nazrul Islam

ID No: 103200029

Group: 03

B.B.A Program (23rd Batch)

Eastern University (EU), Dhaka

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Submission Date: 19/02/2013Submission Date: 19/02/2013

18 February 201318 February 2013

Course Instructor Course Instructor Md. Moniruzzaman Khan Eastern University, Dhaka-1208Eastern University, Dhaka-1208

Dear SirDear Sir

Subject: Submission of channel I’s proposal for Research.Subject: Submission of channel I’s proposal for Research.

A proposal for the research titled “A proposal for the research titled “Challenges and opportunities of media sector Channel I in Bangladesh”, is here by, submitted for your kind acceptance. The research paper is required to complete the course, “Business Research Methods (BUS-302)” under your Supervision.

It will be great experience for us to work in the most popular media sector Channel I, Which will provide us a chance to relate the theoretical context with empirical evidences. This would enhance not only your knowledge of current economic situation of the contemporary technical business but also our analytical ability.

We earnest hope that you will kindly go through our proposal, evaluate its feasibility and allow us to execute the research. We expect your valuable guidance and information for the successful completion of the study.

Sincerely Yours,

Md. Nazrul Islam-------------------------------

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ACKNOWLEDGEMENT

First of all, I would like to express my heartfelt gratitude to omnipotent Allah without whose help it would not possible for me to prepare this report.

This work is a synopsis of our recent study on a Channel I as a part of B.B.A Program.

This program was challenging as well as interesting to me. I received help and active co-operation from Channel I executives and officers.

I would like to thank Managing Director of a Channel I for allowing me to do my report on this media.

I wish to convey my profound gratitude to all the officers and stuffs of media network who spend their valuable time to share their experience with me in gathering information.

And I also wish to express my heartiest sense of gratitude, sincere appreciation to my honorable lecturer Md. Moniruzzaman Khan, Faculty of Business Studies whose support and advice where instrument in preparing this proposal paper.

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Introduction

Time changes very frequently and the changes affect the way of looking at ourLife, culture, life style, thoughts, education, career and prospects etc. in every way. The way we used to talk, think a few years back, we do not anymore. There was a time when one of the most sought after profession was being a doctor or an engineer for the youngsters as well as their guardians.

Subsequently with the alteration of time and technology we witness a change in the future planning and choice of the career of the students. At the moment, working in a digital media has become one of the most popular professions. Keeping this train of change, there are some digital TV channels now in Bangladesh and one of their prime concerns is covering news from every possible field from inside and outside the country. A massive part of the people are working on these TV channels now in Bangladesh and taking challenges to get the authentic news from the core of the incidents. A presenter presents news in a very organized way. All sorts of news are been brought together and presented to the audience. Do people actually get all these news as organized as they see on TV? How's it possible to cover news and important incidents of the country or outside the country? How do they get news of every single division of the country in these very few hours? Do we think ever about these things? Not really. These questions led me to choose a digital TV channel-I to do my internship. I chose to work in the news section of Channel I because of my fascination in the news world. I worked in the individual desks of Channel I newsroom with the respective responsible people. My report would be on this experience- how a newsroom is structured and how it operates.

I worked in the news section of Channel I for three months and tried to enrichMy knowledge on how actually a newsroom in a digital TV channel works. IDivided my total internship period into three parts and worked individually inThree major areas: National desk, International desk and in Reporting section.While working over there I found many theories that we studied-to be relevantWith my job and responsibilities in Channel I.

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Being a Media and Communication major student I took courses on Editing, Print Media, Copywriting, Translation Studies, Cultural studies and so on. I was very happy to see the theories that we learnt so far in our relevant courses being reflected in my experience.

There were a lot of things that matched with my academic knowledge and there were things again that added new perspectives to my acquired academic knowledge. In this report of my internship, I tried to make a bridge between my academic knowledge and practical experience. While doing my internship there were some questions in my mind, which I tried to answer, and my report will address those issues. Before outlining my experience in the news section of Channel I, I would like me to define first the theories that I found reflecting on my experience.

What is news?

Webster's Encyclopedic Unabridged Dictionary of the English Language defines news as "a report of a recent event, intelligence information and the presentation of a report on current events in a newspaper or other periodical or on radio or television which has taken collectively and a choice subject for journalistic treatment" (Webster- 963).

In simpler term news is new information about specific and timely events,Information that is reported in a newspaper, news magazines or in digital mediaLike television channels. Reporters, editors, photographers and all members ofThe news staff of a newsroom - be it in print or digital media-share a commonAnd essential interest to make information presentable or acceptable as news.

Impact: How many people does the event affect? How seriously does itAffect them? - Here, the news writer or the reporter has to think about theImportance of the news to the audience. They will have to think about theAcceptance of the audience, what they want to know and to be informed.Like, when there is a devastating flood in our country, the mass peopleWouldn’t be interested to know what is happening, or what day is beingCelebrated outside the country.

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“Challenges and opportunities of media sector Channel I in Bangladesh”

Background: In 1996, Impress Telefilm Ltd was launched as a Production House, producing a variety of programs for Bangladesh Television and other satellite channels.

The dream was to, one day, become one of the largest satellite channel in the country with the object of bringing Bangladesh closer to the hearts of people around the world. Thus with the motto “Hridoye Bangladesh” (Bangladesh in the Heart), the journey of this visionary Channel commenced on air 1st October, 1999.

Channel i is being distributed across the USA since 2004 through Dish Network on 24 x 7 basis with the slogan of Probashey-O-Bangladesh (means Bangladesh in overseas).

The target viewers of Channel i are all over Bangla speaking people and it is a general entertainment exclusive Bangla channel, suitable for all members of a family. Today, after nine years of total dedication, determination, and the excellent teamwork of about 500 member of Channel I family, the first digital television channel of Bangladesh can boast of having the largest number of viewers in most of the continents around the globe.

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Channel I grows bigger and more popular every day, bringing Bangladesh right into the homes of Bangladeshi people around the world.

Throughout the world viewers can enjoy our transmission using small dish and digital Satellite receiver. In addition to this:

In USA, Dish network is carrying Channel-I. In UK and Europe, Sky DTH is carrying Channel-I. Channel-I is also available with high speed internet at www.jumptv.com

An example: Now days, we celebrate many occasions or festivals in our country, like-new year, mother's day, father's day, friendship day, valentine's day and so on. And all of these occasions are widely celebrated in the western countries. We think carefully once, we will see that these festivals have been introduced to our country just a few years back. There weren't so many occasions to celebrate that we do now. Gift shops like, 'Hallmark' and 'Archies', are hugely advertising about all the festivals and welcoming everyone warmly to celebrate them.

Newspapers and TV channels are covering all these special days hugely and ourThoughts are being influenced by these projection. Here, countries like ours,Become the 'other' or the 'dominated' country who follows the culture of western country and take those culture as ours as they - the 'self or the 'dominant' country-wants us to. It's a kind of one-way relationship, as we will never see them celebrate any of our occasions as the way we do theirs.

The existence of this dominant group can not be ignored in any way. They areLeading the society by their power.

Channel i is a privately owned television network in Bangladesh. It is owned by the Impress Group, among the largest conglomerates in Bangladesh with interests in textiles, pharmaceuticals and media.

The Impress Group first moved beyond textile production and into television in the early 1980s under the tutelage of Faridur Reza Sagor, who had heretofore worked at state-run Bangladesh Television (BTV) on a freelance basis. The initial steps into television involved setting up Impress Telefilm, which produced small mini-series and one-off shows for BTV.

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In the 1997, Impress Group looked into starting up its own satellite channel. Channel i was launched in the June 1, 1997, broadcasting pre-recorded programs 12 hours day. Within two years of its official launch, Channel i began broadcasting 24 hours a day and became the first digital channel in Bangladesh.

Currently, Channel i competes with several other domestic satellite channels, including ATN Bangla, Ekushey TV and NTV. For the past decade, the channel has held the highest market share among non-terrestrial channels in Bangladesh. It currently broadcasts satellite transmissions using PanAm Sat, which covers most of Asia and parts of Australia. Channel i started transmissions on October 1, 1999. Channel i Television is an established, world class, high quality free to view Asian television channel which broadcasts in the UK and Europe. It is part of a global network broadcasting in America, Australia, Africa and Asia. Channel i television broadcasts 24 hours a day and is free to air on Sky 844. Channel i programs range from serious drama’s and soaps to the latest music trends, mouthwatering recipes from our cooking shows to health and lifestyle programs. Channel i has taken entertainment to another dimension through our shared family values and emphasis on representing the ever changing audience that we serve.

Our viewing audience comprises a key part of London’s overall population as well as other major cities such as Manchester and Birmingham. Bangladeshi’s are London’s fourth biggest ethnic minority, with a population growth rate of 75 per cent. This means Channel i is an excellent way of reaching target groups with relevant messages which is both cost effective and specific.

Channel I’s select features include its repertoire of famous artist from all spheres of the entertainment world, whether it be Film, Music, Dance or Theatre. We have exclusive contracts with some of the most acclaimed entertainers in South East Asia. Bappi Lahiri, Runa Laila, Shabana and Shukla Dey are to name but a few – for example Bappi Lahiri is the main judge on Khude Gaan Raj our children’s X- factoresque musical talent show.

We have our own Telefilm production unit and have produced award winning Telefilms attracting international accolade.

Channel i is the first digital Bangla channel. It runs 24 hours a day since launching in October 1, 1999. Channel i with the slogan "Hridoya Bangladesh" (means Bangladesh in it's heart) has been acclaimed as one of the leading educational and entertainment Bangla channels. The channel is using C band space segment from Telstar 10 at 76.5° E geo-stationary orbital location. More than 84 countries including part of Australia, Asia and Pacific Islands, Middle East, Africa and part of Europe are covered by the global C-band beam Telstar 10, where Channel i is available.

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Channel i is being distributed across the USA since 2004 through Dish Network on 24 x 7 basis with the slogan of Probashey-O-Bangladesh (means Bangladesh in overseas).

The target viewers of Channel i are all over Bangla speaking people and it is a general entertainment exclusive Bangla channel, suitable for all members of a family.

Channel I TV Station Bangladesh

Bangladeshi private satellite TV Station channels. Offers all kind of television programs like news, live commentary, natok, live talk show, serials, health, fashion, national and international sports, music, movie, magazine show, agriculture. Find telephone numbers email and program schedule timetable and frequency symbol information are free on their website.

News of Channel I

Channel I Europe usually telecasts two types of news in their channel. One of them is Bangladeshi News and another one is Europe Local News.

We try to upload our telecasting news in our channel’s website on a regular basis. So, in any case, if you miss the news in TV, you can come toour website and enjoy the news whenever you get free time.

Channel i News Time INCLUDEPICTURE "http://channelieurope.tv/wp-content/themes/channel-i/images/news.jpg" \* MERGEFORMATINET

09:00 AM 11:00 AM 12:00 PM 01:30 AM 02:00 PM 03:00 PM 04:00 PM 05:00 PM 07:00 PM 09:00 PM

10:30 PM

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Worlds Class of Bangladeshi Channel

Through Channel i, charities and community groups have benefited around the world. Channel i has helped build orphanages, schools and cultural centers in the most remote parts of Bangladesh. Channel i has won the hearts and minds of British Bangladeshis in the UK and sets the standard in UK ethnic broadcasting.

. INCLUDEPICTURE "http://channelieurope.tv/wp-content/themes/channel-i/images/about-1.jpg" \* MERGEFORMATINET

There are exclusive and flagship shows such as Khude Gaan Raj (X factor for under 16) and Shera Konto (X Factor) which attract large audiences and provides entertainment for the whole family. Other programs such as our Drama serials attract regular loyal fans.

Our documentaries showcasing Bangladesh give the older generation an opportunity to share memories and experiences and the young to learn about its rich cultural history and landscapes. There are also shows on music, fashion, beauty and food for the more niche audiences. Channel i programs are inclusive for all age groups – all the family can sit and enjoy watching together, be it a sitcoms, musical talent shows or heated political debates.

INCLUDEPICTURE "http://channelieurope.tv/wp-content/themes/channel-i/images/about-2.jpg" \*

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MERGEFORMATINET

The Majority of Channel i live interactive call-in shows are filmed at our UK studios in the Docklands, the heart of the East End, by our dynamic production team. Our live interactive shows cover a wide range of day to day local, national and international topical issues. It remains fresh and up to date with correspondents covering all of the UK and Europe.

Channel i is a kaleidoscope of entertainment ranging from; Music, Drama, Culture, Cookery, Travel, Health, Education, Current affairs, News and Immigration advice. It shares best practice and ideas from across the world – these are carefully packaged and delivered through high quality programming which delivers entertainment and information for our audience in a format they enjoy and are accustomed to.

Talk Show: BBC Sanglap on Channel i INCLUDEPICTURE "http://static.myopera.com/community/graphics/smiley.gif" \*

MERGEFORMATINET

INCLUDEPICTURE "http://files.myopera.com/channelitv/blog/bbc-channeli.jpg" \* MERGEFORMATINET

BBC Sanglap (Bangladesh Sanglap) is a political talk show program on Channel i satellite television. It is a talk show with a number of panel members discussing

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major current issues with invited audience around members of public. This Bangladesh Sanglap TV program attracts millions of people per week. It is telecast live on Monday and repeat telecast on the following Sunday.

BBC Bangladesh Sanglap is presented in the form of open discussion and debate to futher strengthen the demacratic practice and culture in Bangladesh. The program addresses current issues confronting Bangladesh and society as a whole. The 45-minute talk show is aired on Channel i in a number of episodes. The BBC Sanglap program is recorded in Dhaka, Mymensingh, Syhlet, Khulna, Barisal ,Rangpur, Chittagong, Cox`s Bazar and Rangamati, which are participated in by general public, teachers, students, professionals.

The panel consists of Bangladesh political leaders, ministers, their oppositon counterparts, social activists, editors of national newpapers and business leaders, who are engaged in debates covering justice, corruption, education, health, local government, trade and security.

Talk show Tritiyo Matra on Channel i INCLUDEPICTURE "http://static.myopera.com/community/graphics/smiley.gif" \*

MERGEFORMATINET

INCLUDEPICTURE "http://files.myopera.com/channelitv/blog/Tritiyo-

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Matra-channeli.jpg" \* MERGEFORMATINET

Talk shows have made people knowledgeable. They have created awareness among people about issues like democracy.”

One of the first and most popular talk shows today is in fact Channel i's “Tritiyo Matra”. “Tritiyo Matra, in the over three years it has been broadcast, has had a big impact”. “There is a lot of bitterness between Bangladeshs' politicians,” and they never used to even sit beside each other. On ‘Tritiyo Matra', they do. Before, they used to argue a lot, but they’ve moved away from that and now they actually discuss and debate on important political issues.”

Agency Commission

Agency commission of 15% will be allowed to accredited advertising agencies, to which may be extended Channel i`s standard credit terms as applied from time to time. Prepayment is required from all other advertisers. Terms & conditions are as published by Channel i.

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Technical Requirements

All advertisement copy and sponsorship on Channel i must meet ASA/CAP Standards. Channel is acting agency will clear copy on behalf of Channel i on submission of scripts and treatments, plus one VHS copy of the finished material. Transmission tapes are required in Beta SP 4:3 or 14:9 format and must be provided seven working days before first transmission date. A clock with identifying information should precede each commercial and duration, tile, agency or CUI number of commercial should be clearly identified.

Problems: Dimensiona of system all over the world has been changing rapidly due to the deregulation of globalization and technological innovation. Now a day`s media sector has been facing more competition locally as well as globally. To survive in this competitive electrical media sector world way require to develop appropriate financial structure, better relationship with viewer, develop professionalism in the sense of developing appropriate human resources..The presentation of the organizational structure and policy of media sector and investigating the strategies applied by it provide the scope of this assignment. An infrastructure of the organization has been detailed, accompanied by a global perspective and looked into the future. The scope of this assignment is limited to the overall description of the company, its service, and its position in the industry. The scope of the study is limited to organization setup, functions, and performance.

Limited source of Data and maintenance.

Time was also limited to prepare the proposal report.

Objectives:

a) Broad Objective: To find out the challenges and opportunities of media sector channel I in Bangladesh.

b)b) Specific Objectives :

1) To find out different of types of media sector.2) To find out the competitive other media sector in Bangladesh.

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3) To find out the economic contribution of media sector.4) To find out employment opportunities of media sector in Bangladesh.5) To find out environmental effect of media sector in Bangladesh.6) To know electrical media in our country.

Hypothesis: Hypothesis: For meetingFor meeting the objectives the study is based on followingthe objectives the study is based on following hypotheses.hypotheses.

1. H0 : Media sector can contribute significantly in our national income.1. H0 : Media sector can contribute significantly in our national income. H1 : Media sector can not contribute significantly in our national income. H1 : Media sector can not contribute significantly in our national income. 2. H1 : Media sector can increase employment.2. H1 : Media sector can increase employment. H0 : Media sector can not increase employment. H0 : Media sector can not increase employment. 3. H0 : Government policy can facilitate the media sector and they use3. H0 : Government policy can facilitate the media sector and they use in Bangladeshi policy.in Bangladeshi policy. H1 : Government policy can not facilitate the media sector and they use in H1 : Government policy can not facilitate the media sector and they use in Bangladeshi policy. Bangladeshi policy.

Rationale: Rationale: The media sector is playing important role in our country. The The media sector is playing important role in our country. The following media Association or personnel will be beneficiary of our research -following media Association or personnel will be beneficiary of our research -

11) Media Association in Bangladesh (MAB)) Media Association in Bangladesh (MAB)2) Bangladesh Shangbadpatra Parishad (BSP)2) Bangladesh Shangbadpatra Parishad (BSP)3) Bangladesh Council of Editors 3) Bangladesh Council of Editors 4) Bangladesh Federal Union of Journalist (BFUJ) 4) Bangladesh Federal Union of Journalist (BFUJ) 5) Television Reporters Association of Bangladesh (TRAB)5) Television Reporters Association of Bangladesh (TRAB)6) Government 6) Government 7) Policy Makers7) Policy Makers8) Diplomatic Reporters Association (DRA)8) Diplomatic Reporters Association (DRA)

Scope and limitation: Scope and limitation: we will study in development of use media sector andwe will study in development of use media sector and its potential levels. We will also investigate those government regulation asits potential levels. We will also investigate those government regulation as regards ban on bad issue , if appropriately implemented, how would enhanceregards ban on bad issue , if appropriately implemented, how would enhance the use of Electric media in our country .The limitation which might bethe use of Electric media in our country .The limitation which might be

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encounter in carrying out the task of collecting data and interviewing peopleencounter in carrying out the task of collecting data and interviewing people can be summarized as :can be summarized as :

Time and moneyTime and money

Data availability Data availability

Confidentiality of data can be a barrier that we will be faced during the conductConfidentiality of data can be a barrier that we will be faced during the conduct of this study as every sector has their own secrecy that in not revealed to others.of this study as every sector has their own secrecy that in not revealed to others.

Methodology:Methodology:

Data Collection: Data Collection: Essential data sources both primary and secondary will be used toEssential data sources both primary and secondary will be used to complete the research.complete the research.

a) The primary sources are as follow: a) The primary sources are as follow: The main source of primary data willThe main source of primary data will be the information collected through conducting surveys and interviews withbe the information collected through conducting surveys and interviews with owner, manager staffs, and labors of electrical media of channel I andowner, manager staffs, and labors of electrical media of channel I and Bangladesh Media Association in Bangladesh (MAB) on the basis ofBangladesh Media Association in Bangladesh (MAB) on the basis of questionnaire and check list that will be designed to highlight a greatquestionnaire and check list that will be designed to highlight a great contribution in this sector. contribution in this sector.

b) The Secondary sources are as follow: b) The Secondary sources are as follow: For secondary data collection, weFor secondary data collection, we will take help the MAB and TRAB, different institutions library, newspaperwill take help the MAB and TRAB, different institutions library, newspaper articles, different journalist and internet.articles, different journalist and internet.

Anticipated Time schedule:Anticipated Time schedule:

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WeekWeek

Events Events

1st starts1st starts 99thth FebruaryFebruary ’13’13

22ndnd 33rdrd 44thth 55thth 66thth 77thth 88thth 99thth 1010thth 1111thth

Group Group FormationFormation

Group Group DiscussionDiscussionTopic Topic SelectionSelectionLiterature Literature ReviewReviewPreparationPreparation andand submission ofsubmission of proposalproposal

QuestionnaireQuestionnaire Development Development

Data Data CollectionCollectionData Data AnalysisAnalysisDrafting Drafting and editing and editing of reportof reportProof Proof readingreadingPrintingPrintingBindingBindingSubmission Submission of report & of report & presentationpresentation

Estimated Budgets:Estimated Budgets:

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ParticularsParticulars AmountAmount (TK.) (TK.)

Paper CostsPaper Costs 350350

Printing CostsPrinting Costs 15001500

Transportation CostsTransportation Costs 10001000

Refreshment CostsRefreshment Costs 600600

Binding CostBinding Cost 150150

Total CostsTotal Costs 36003600

Conclusion

This proposal report focuses on the three main pillars of a digital newsroom of a Private TV channel, Channel I. It also gives a detailed analysis of the structure and operation of a newsroom. As the literature review section enlightens different theories, learnt in different academic courses, offers a relation with the practical experience acquired in the period. My experience in Channel I is a kind of journey for me into the news world and it has been very informative and Fu Hilling experience for me as shown by the report. I had learned hands in training in reporting, editing and different ways of presenting news while working there. A newsroom in a digital media is a very busy workplace. So it is very difficult for an intern to get all the information within a very short time. 'Three or four hours in a day are not adequate at all to get into the depth of a newsroom.

References:References:

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1)1) https://www.facebook.com/channelieurope.tv/app_154272794636138 2)2) Channel i Europe - Worlds No. 1 Bangladeshi TV Channel watch SKY Channel 844 and Online http://bit.ly/PxjzJb ▐││▌The Official Page of Channel i Europe▐││▌ 3)3) http://www.channelieurope.tv and http://www.channelitv.net/ 4)4) http://www.tv-desi.com/en/video-player/channeli, Channel-I-TV.com and http://my.opera.com/channelitv/blog/?startidx=30 5) 5) And also I was collecting the data from Google , Wikipedia & face book and newsAnd also I was collecting the data from Google , Wikipedia & face book and news paper about electronic media & channel I in Bangladesh.paper about electronic media & channel I in Bangladesh.

6) 6) www.jumptv.com and List of TV Stations in Bangladesh

7) http://www.mediabangladesh.net/PressAsso.php and 7) http://www.mediabangladesh.net/PressAsso.php and Channel I on satellite tv in the United States (English), http://media-bangladesh.cronysoft.com/others-details.php?pid=287

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