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    ASSIGNMENT

    IT for Managers

    case study : developments of industries

    after implementing I T.

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    INTRODUCTION

    This assignment deals with survival of several Industries

    including Domestic, National, International, international

    market leader, International market follower from various

    problems after implementing Information Technology as

    well as software solutions.

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    1: DOMESTIC INDUSTRY

    ASIAN PAINTS

    Industry:

    Paint manufacturing

    Customer Profile:

    Asian Paints is India's largest paint company and among

    the top ten decorative coatings companies in the world

    today, with revenues of INR 25.6 billion ranks(Approx. U.S.$585 million) in 2004-05 financial year.

    Business Situation:

    Asian Paints expanded its business around the globe, in

    some cases acquiring companies. Each one of these

    Subsidiaries had its own IT infrastructure, maintenance

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    of which was a big issue with the corporate IT team.

    Supporting this diverse infrastructure required IT staff

    time and skills in multiple technologies and platforms.

    Solution:

    Asian Paints executives decided to standardize on one

    platform, Microsoft Business SolutionsNavision

    version 3.7, for its operations in 22 countries outside ofIndia.

    Benefits:

    Standardized technology platform reduces IT

    administration. Faster, quicker, improved data flow to parent

    company and regional teams.

    Removes the need for double reporting.

    Multilingual software integrates companies across

    the glob

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    2 : NATIONAL INDUSTRY

    OIL AND NATURAL GAS CORPERATION OF

    INDIA

    Customer Profile:

    ONGC, a horizontally integrated petroleum company, is

    Indias most profitable corporation.It comes under

    NAVARATHNA position. The company contributes 77

    percent of Indias crude oil and 81 percent of natural gas

    production. The Uran complex of ONGC is a receiving

    on-shore point for oil and gas from its offshore

    installations.

    Business situation:

    The main production of oil and natural gas is from Two

    units such as Ethane Propane Recovery Unit (EPRU) andCondensate Fractionation Unit(CFU-II)Implementing

    Honeywells advanced process control Software, Oil

    and Natural Gas Corporation (ONGC), India,

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    increased output by 8655 tons per annum

    from two units. The installed solution includes

    Profit Controller, based on Honeywells

    patented Robust Multivariable Predictive

    Control Technology (RMPCT).

    Project goals for the EPRU included:

    Increase plant throughput

    Minimize C2 content in lean gas Maximize chilling and separation in all sub-units

    including de-methaniser

    Optimize reflux to de-methaniser column

    Project goals for the CFU-II included:

    Maximize LPG and LAN production while honoringthe product specification limits

    Optimize stripper column operation through steam

    consumption

    Optimize LPG column operation through steam

    consumption and reflux rate

    Solution:

    Engineers from ONGC and Honeywell worked together

    to implement a multivariable predictive controller and

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    inferential property prediction package based on

    Honeywells Profit Controller offering. Profit Controller

    was implemented on the EPRU and CFU-II. Tuning Profit

    Controller was easily accomplished with a standard

    interface, Profit Viewer. All values entered in the

    advanced process control graphics were checked with the

    values observed in Profit Viewer.

    The ability of the controller to reject various disturbances

    was easily seen in simulations. Simulations also providedan opportunity for setting the tuning parameters to

    reasonable initial values.

    All the important product qualities were effectively

    predicted online using Honeywells Profit SensorPro

    technology.

    Profit Controller performs the following functions in

    the EPRU unit:

    Controls methane at the bottom by manipulating the

    column overhead pressure, column bottom

    temperature, and reflux flow Controls ethane in overheads by manipulating the

    column overhead pressure, top temperature, and

    reflux flow

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    Profit Controller performs the following functions in

    the CFU-II unit:

    Achieves the maximization of LPG by manipulatingthe column overhead pressure, column temperature,

    and reflux flow

    Controls LPG weathering by manipulating the

    column temperature, pressure, and reflux flow

    Controls LPG C2 content by manipulating the

    stripper column temperature Controls LAN RVP by manipulating the column

    bottom temperature

    BENEFITS:

    ONGC, a horizontally integrated petroleum company, is

    Indias most profitable corporation. The company

    contributes 77 percent of Indias crude oil and 81 percent

    of natural gas production. The Uran complex of ONGC is

    a receiving on-shore point for oil and gas from its

    offshore installations.

    The Profit Controller implementation helped ONGC:

    Increase production by 7255 tpa from the Ethane

    Propane Recovery Unit (EPRU)

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    Increase LPG and LAN yield by 1400 tpa from

    Condensate Fractionation Unit (CFU-II)

    Achieve a smooth and robust operation

    Maximize unit throughput, improve product quality,

    and minimize energy usage

    In addition, the following installation benefits were realized:

    The project paid for itself in just two months The optimizer speed feature enabled easy tuning for

    disturbance absorption and the gradual introduction

    of the full optimization

    Minimal effort was required to tune and commission

    the Profit Controller

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    3: INTERNATIONAL INDUSTRY

    INTERNATIONAL INSURANCE COMPANY

    International insurance company is a leading global

    provider of business and personal insurance products.

    The organization lacked a strong software asset

    management (SAM) process and was unable to accurately

    match software deployments with contracted product

    volumes per the terms of the maintenance agreement. In

    particular, it was difficult to track changes in their Oracle

    license consumption that occurred due to application

    consolidation, retirement or hardware changes.But after

    implementing I T, It saved more than 50% on oracle

    renewal.

    Corporate Profile:

    This customer is a leading provider of business andpersonal insurance products in the Asia Pacific region and

    beyond, with operations in seven countries. With 2008

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    revenue in excess of $7B and more than 12,000

    employees worldwide, it is truly a global enterprise.

    The Challenge :

    The customer has a substantial investment in Oracle

    databases and applications, such as SAP, that run on the

    Oracle platform. Its current agreement with Oracle is a

    standard yearly rollover of maintenance, with annual

    payments that exceed seven figures. The organizationlacked a strong software asset management (SAM)

    process and was unable to accurately match software

    deployments with contracted product volumes per the

    terms of the maintenance agreement. In particular, it was

    difficult to track

    changes in their Oracle license consumption that occurred

    due to application consolidation, retirement or hardware

    changes.

    Oracle offers two different license models Named User

    Plus (NUP) and Processor-based licensing, both of which

    are complex. The user based license requires the

    organization to keep track of all users accessing the

    Oracle database either directly or through various front-

    end applications. Processor licenses require in-depth

    knowledge of the underlying

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    server hardware, since they are a function of processor

    type (manufacturer) as well as the number of cores in

    each processor. Oracle licensing rules further complicate

    the license management problem by mandating a NUP

    minimum of 25 users per processor. Consequently,

    getting a clear picture of how the deployment of Oracle

    software was related to the Oracle software licensing was

    a challenge for this insurance company, as it is for many

    organizations.

    The Flexera Software Solution & Benefits:

    They selected FlexNet Manager for Oracle from Flexera

    Software, which provides Oracle database discovery,

    inventory collection and advanced license management

    functionality. FlexNet Manager for Oracle uses twodifferent discovery techniques SNMP and port

    scanningto ensure that Oracle database instances are

    discovered across the entire network. By combining these

    two discovery methods, FlexNet Manager for Oracle is

    able to identify both known and unknown/ unapproved

    Oracle installations. FlexNet Manager for Oracles agent-less inventory capability automatically collects database

    configuration information and options in use for each

    database instance. Support for NUP and processor license

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    models allows FlexNet Manager for Oracle to determine

    an accurate Oracle license position from this detailed

    configuration information. The contract management

    functions in FlexNet Manager for Oracle also allow them

    to more effectively manage their maintenance renewals

    for maximum cost savings.

    Using FlexNet Manager for Oracle, the customer was able

    to achieve significant Oracle software savings in a

    number of ways. In the first case a new applicationrequired a sizeable Oracle database and the cost of the

    database had been factored into the budget of the project.

    With the Oracle configuration and licensing information

    from FlexNet Manager for Oracle, the Vendor

    Management team was able to show how the database

    requirement could be met through a configuration changewithin the current database licensing expenditure. This

    represented a considerable cost avoidance saving. In the

    second case, annual Oracle software maintenance was

    reduced by using the information from FlexNet Manager

    for Oracle to adjust the placement of databases without

    impacting performance. Prior to the FlexNet Manager forOracle implementation, the benefits of this activity had

    been considered too uncertain to justify the effort. Lastly,

    they achieved additional maintenance savings by

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    determining that some systems were out of support and

    that there was no justification for paying maintenance.

    The combination of license resizing and removal from

    maintenance has reduced their annual maintenance

    payment by more than 50 percent. Hence, the customer

    has already realized a return on investment (ROI) for

    FlexNet Manager for Oracle of approximately 200%

    within the first 6 months of implementation.

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    4:INTERNATIONAL MARKET LEADER

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    SONY ELECTRONICS

    Sony Electronics Improves Collaboration, Information

    Access, and Productivity after the implementation of I T.

    Customer Profile:

    Headquartered in San Diego, California, Sony Electronicsis a leading provider of popular consumer and

    professional electronic products. The companys

    operations include research and development, design,

    engineering, manufacturing, sales, marketing,

    distribution, and customer service. Sony Electronics is

    part of Sony Corporation, which is ranked as one of theworlds 100 largest companies by Forbes magazine. The

    companys other divisions include Sony Pictures

    Entertainment, Sony Music Entertainment, and Sony

    Corporation of America.

    Challenges faced:

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    With corporate, engineering, research, and

    manufacturing sites spread across the United States

    and around the globe, Sony Electronics faced

    challenges in communication across divisions and

    between employees.

    Without a robust collaboration system in place,

    employees were exchanging ideas and plans mostly

    through e-mail, which overloaded inboxes and

    created document versioning issues Sony is also constantly seeking to innovate and

    modernize its information infrastructure to better

    meet the expectations and working styles of the next

    generation of employees. Sony is placing a greater

    emphasis on telecommuting, and employees want the

    company to adopt the same types of socialnetworking technologies that they use in other

    areas of daily life.

    Additionally, Sony Electronics employees faced

    challenges navigating the vast amounts of information on

    the corporate network and tapping into expert resourceswithin the company.

    Sony Electronics sought a solution that would support itsgoals to promote innovation through collaboration and

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    efficient access to information and expertise acrosscorporate boundaries.

    Solutions:

    Given its positive experiences with Microsoft Office

    SharePoint Server 2007, Sony Electronics was

    excited to accelerate its internal culture of innovation

    with Microsoft SharePoint Server 2010. The

    company wanted to take advantage of new featuressuch as an improved user interface, enhanced wiki

    functionality,and more robust search capabilities.

    IT staff at Sony had also made a lot of customizations to

    its Office SharePoint Server 2007 environment. These

    included developing forms with the Microsoft InfoPath

    information-gathering program, implementing new

    workflows, branding the corporate intranet, and creating

    custom ASPX pages. Other customizations included wiki

    tagging, FAST search refinements, and controls built

    using the Microsoft Silverlight browser plug-in. As a

    result, one of the important steps in the deployment of

    SharePoint Server 2010 has been to move these

    customizations into the new versions test environment.

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    To address the companys search

    needs,sonyElectronics also deployed Microsoft

    FAST Search Server 2010 for SharePoint. This

    software complements the search and integration

    capabilities of SharePoint Server 2010 by adding

    a more engaging and conversational search

    experience, and context to provide specific search

    experiences for different needs. It also offers

    advanced content processing to create metadataand add structure to unstructured content.

    Benefits:

    To address the companys search needs, Sony Electronics

    also deployed Microsoft FAST Search Server 2010 for

    SharePoint. This software complements the search andintegration capabilities of SharePoint Server 2010 by

    adding a more engaging and conversational search

    experience, and context to provide specific search

    experiences for different needs. It also offers advanced

    content processing to create metadata and add structure to

    unstructured content. Increased Innovation and Sense of Community

    At Sony Electronics, innovation thrives on employees

    interacting and exchanging ideas. To promote this

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    interaction, the company is taking advantage of

    SharePoint features that foster a greater sense of

    community in the virtual environment.

    Better Access to Information and In-House

    Expertise

    There is a vast amount of information on

    the Sony Electronics intranet, and in the

    past, it was difficult to narrow down

    search results to find a particulardocument. Now, IT staff has indexed

    internal documents with FAST Search

    Server 2010 for SharePoint, and this has

    made it significantly easier to track down

    desired files.

    Higher Productivity, Lower Costs, FasterDevelopment

    The improved access to stored information

    and internal experts translates directly

    into cost savingsby avoiding hiring

    outside consultantsand into time savings

    and higher productivity.

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    Software and Services

    Microsoft Sharepoint Server 2010

    Microsoft Office SharePoint Server 2007 Microsoft Office Communications Server

    2007

    Microsoft Visual Studio 2010

    Microsoft .NET Framework 3.5

    Microsoft Office Communicator

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    5 :INTERNATIONAL MARKET FOLLOWER

    Samsung Electronics Co. Ltd

    Samsung Electronics Co. Ltd., established in 1969, is one

    of the top-ten electronics manufacturers in the world. In

    terms of marker share, the company is the world-leadingmanufacturer of color TVs, TFT-LCDs, memory chips

    and color monitors. It holds the number-two position in

    CRT and DLP rear-projection TVs, laser printers and

    DVD players. It is number three in mobile phones,

    LCDTVs, microwave ovens and vacuum cleaners.

    Business Situation:

    Samsung Electronics entered into a business management

    system with scenarios that can instantly recognize signs of

    environmental changes and counteract accordingly. To

    accomplish this, the company turned to IT as a lever tosupport this new strategy and, as a leader in innovation,

    planned this IT project to provide insight into its SCM

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    Solution:

    Samsung Electronics judged that it must operate a market-

    based SCM in order to make early detection of changes inthe global market environment and adapt to change

    requirements in a short period of time, so it decided to

    deploy Microsofts BI platform, including SQL Server

    2008, to implement its market demand-based SCM.

    Benefits:

    Expected to increase demand forecast accuracy by

    20%

    Enhanced reliability of decision making

    Highly reliable business management forecast

    system

    Decreased business risks through strengthened

    simulations

    Achieved 1000% ROI

    Software and Services

    Microsoft Office SharePoint Server 2007

    Microsoft SQL Server 2008

    Windows Server 2008

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    REFERENCES:

    GlobalNavisionRoleoutAsianPaints.pdf

    http://www.flexerasoftware.com/products/enterpr

    ise-license-optimization.htm

    http://www.microsoft.com/casestudies

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    http://www.flexerasoftware.com/products/enterprise-license-optimization.htmhttp://www.flexerasoftware.com/products/enterprise-license-optimization.htmhttp://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000003889http://www.flexerasoftware.com/products/enterprise-license-optimization.htmhttp://www.flexerasoftware.com/products/enterprise-license-optimization.htmhttp://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000003889