Assignment Four, Social Media Branding
Transcript of Assignment Four, Social Media Branding
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FA102a, Research and Brand Development
Tali MahonMiniature Humanoid Friend
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http://www.kurzweilai.net/japanese-mh-2-shoulder-robot-wants-to-be-your-friend-literally
“A Miniature Humanoid Robot Lives on Your Shoulder and Wants to Be Your Friend”
Tali MahonMiniature Humanoid Friend
Assignment One, Research
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Most people in contemporary society are uncomfortable about being alone because of the stigma society has put upon it.
http://www.psychologytoday.com/blog/the-legacy-distorted-love/201109/why-am-i-so-afraid-being-alone
Tali MahonMiniature Humanoid Friend
Assignment One, Research
http://freelancefolder.com/working-from-home-tips-to-avoid-loneliness/
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Tali Mahon
A wearable perched miniature humanoid that can be operated by your friends from anywhere, so you are never alone.
http://spectrum.ieee.org/automaton/robotics/humanoids/japanese-mh2-shoulder-robot-wants-to-be-your-friend-literally
Miniature Humanoid Friend
Assignment One, Research
http://spectrum.ieee.org/automaton/robotics/humanoids/japanese-mh2-shoulder-robot-wants-to-be-your-friend-literally
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The MH-2 mimics your friends actions while he or she is standing in a motion capture environment.http://www.kurzweilai.net/japanese-mh-2-shoulder-robot-wants-to-be-your-friend-literally
Tali MahonMiniature Humanoid Friend
Assignment One, Research
http://www.tischasia.nyu.edu.sg/object/organicmotion.html
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Miniature Humanoid Friend
Tali MahonMiniature Humanoid Friend
Assignment One, Description of Future Product or Service
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• Miniature
• Humanoid
• Friend
• Long distance
• Wearable
• Mini Friendoid
• PresenceWear
• BFF
• Always2gether
– “never alone”
– togetherness
Tali MahonMiniature Humanoid Friend
Assignment Two, Naming Process
The name relays the product and service in a positive light, making the consumer feel the comfort of a friend’s presence even when they are far away.
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Character/Persona• Friendly
• Comfort
• Playmate
• Companionship
Tone• Personal
• Clinical
• Socializing
• Artificial
Language• Long distance
• Togetherness
• Avatar
• Realistic
Purpose• Entertain
• Enable
• Interaction
• Company
Tali MahonMiniature Humanoid Friend
Assignment Two, Brand Character Diagram
Always2gether
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Entertain(verb)
to hold the attention of with something amusing or diverting
Tali MahonMiniature Humanoid Friend
Assignment Three, Word from Diagram
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• http://www.school-crossing.com/wp-content/uploads/2012/11/playmobillogo.png
• http://blog.domaintools.com/wp-content/uploads/2012/07/android-logo.gif
• http://sciencefiction.com/wp-content/uploads/2011/07/Syfy-Logo1.jpg
Tali MahonMiniature Humanoid Friend
Assignment Three, Logotype Research
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always2gether
Tali MahonMiniature Humanoid Friend
Assignment Three, Finished Logotype
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• Monster Products» https://www.facebook.com/CoolProducts/info
• Eos Products» https://www.facebook.com/eos
• Cool Products & Ideas» https://www.facebook.com/CoolProducts/info
Tali MahonMiniature Humanoid Friend
Assignment Four, Social Media Branding, Research
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• Wrote in various groups on Facebook
• Messaged friends to take a look
• Texted family and home friends to spread beyond Hofstra community
Tali MahonMiniature Humanoid Friend
Assignment Four, Social Media Branding, Creating Community
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Tali MahonMiniature Humanoid Friend
Assignment Four, Social Media Branding, Facebook Pages
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Tali MahonMiniature Humanoid Friend
AssignmentFour, Social Media Branding, Facebook Pages
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Tali MahonMiniature Humanoid Friend
Assignment Four, Social Media Branding, Facebook Pages