Assignment Details On Top Ten
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Transcript of Assignment Details On Top Ten
220 LEARNINGS from KOTLER
Ten concepts at a time(Student Assignment)
Prof. Remigio Joseph A. De Ungria Jr.Ateneo Graduate School of Business
www.josephdeungria.com
1. Efficiently learn 220 concepts from 22 chapters
3. Divide the Load among the students (master 1 instead of reading 22)
5. Marketing discipline exercise: choose top ten essentials
7. Power presentation exercise
4 Learning Objectives
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1. Each student is assigned 1 chapter.
3. Student to read, understand, distill, master the 1 chapters.
5. List down top 10 concepts in word format.
7. Create a power presentation of the same 10 concepts.
Simple Methodology
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For assigned chapters: the top 10 concepts in 1 word file
and in 1 powerpoint file
Total submissions: 1 word files, 1 powerpoint (all soft copy, no print-outs)
Oral report for 4 minutes on 1 chapter
Student Output Required
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1. Choice of Top 10 in Word (right concepts selected) = 34%
3. Application of Power presentation principles = 33%
5. Oral Presentation = 33%
To get a 4.0 grade
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Chapter assignments
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For Word and powerpoint files
V47 Ch#Shortchaptertitle First name Lastname
For example, if coach was assigned chapter 9, creating brand equity, then the file name would be…
V47 Ch9 Brandequity Bong De Ungria
** A 0.5 deduction if not followed.
How to name files**
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Top ten example for Ch1(printscreen from Word file. Put your name and date at bottom)
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• “Downloadable Template for Top Ten Concepts Assignments”
• “Sample Top Ten Ch1 Marketing for 21st Century”
• “Create Power Presentations”• “Sample Top Ten Ch1 Marketing for
21st Century (Word format only)
** All these files can be accessed via clicking on links via www.josephdeungria.com
Student file references**
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