Assignment CIHRM-Zubair (KL102047)

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    MASTER OF BUSINESS ADMINISTRATION

    AWARDED BY NOTTINGHAM TRENT UNIVERSITY

    ASSIGNMENT SUBMISSION FORM

    Note: Students must attach this page to the front of the assignment before uploading to WECSERF.

    For uploading instructions please see the help file online

    Name of Student: Zubair Saleem

    Student Registration Number: KL102047

    Module Name: Contemporary Issues In Human Resources Management

    Module Number: WEC-MBA-13-0506

    Assignment Title: Evaluation and Analysis of Total Reward Policy Framework and its Components

    Submission Due Date: 28 February, 2010

    Students Electronic Signature: Zubair Saleem

    Plagiarism is to be treated seriously. Students caught plagiarizing, can be expelled from the programme

    Assignment Form

    MBA Jan04

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    Table of Contents

    Executive Summary . 03

    1.0 Introduction. 04

    2.0 Organizational Background.. .. 07

    2.1 Current Reward Strategy.. ..... 08

    2.1 Total Reward Challenges Faced by Yunus Textile Mills 10

    3.0 Literature Review 12

    3.1 Reward Strategy.. 12

    3.2 Key Components of Reward Policy in Real World Organization... 15

    3.3 Total Reward Strategy Development Map.. 18

    4.0 Recommendations... 20

    5.0 Conclusion... 22

    6.0 References... 23

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    Executive Summary

    Michael Porters logical taxonomy shown in 1980s that organizations have been facing

    competitive, volatile and changing environment globally. One of the challenges today is to

    manage, motivate, attract and retain employees to put their efforts for organization. Today most

    of the organizations have felt and accepted that Human effort (Employee participation) is the key

    factor behind the success of an organization. Most of the organizations have implemented a

    number of strategies for skill development and motivation. The question rises that why an

    employee will put his sincere efforts for the sake of organization success and not only for his

    incentives?

    Organization today believes in Specific, Measurable, Achievable, Realistic and Timely

    (SMART) and that is only possible when organization employees are satisfied and motivated

    towards the achievement of organization goals. This is found to be achievable by

    accomplishment of different levels of need of employees at different levels from basic to social

    and then extreme needs through SMART Total reward Strategy.

    In this piece of work we introduced the Total Rewards and total Reward strategy with its

    importance and uses followed by the background of our organization i.e. Yunus Textile Mills, its

    current Total Rewards priorities and Current Total Reward Strategies. Also we discussed some

    major challenges faced by Yunus Textile Mills which basically were found to be barriers in its

    current unsuccessful Reward Strategy mainly Market conditions and Government regulations on

    commercial assets.

    This analysis was made on the basis of Total Rewards map and Strategy defined and described in

    the next section of Literature Review. In this section we gave a literature review of Total Reward

    Strategy and Total Reward Map and Framework which then leaded to my recommended seven

    step model of developing the total reward strategy and discussed how it is essential to solve the

    challenges faced by the organization. In the end we analyzed the myth of our whole assignment

    and its results in the section of conclusion.

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    1.0 Introduction

    Maslow, Vroom, Hertzberg and many others have researched to find the answer of this question

    and have came to conclusion that a human behavior follows his needs, mental capability and

    organizations need to know that how they have to motivate its Employees to understand that

    Employee performance and success is directly concerned with Organization performance and

    success. Motivational research and theories/models explained many of the components which

    directly effects employee performance, interest and organization success like motivating

    employees through explicit and clear goals, objectives and strategies. Human capital and Human

    Resources strategies include many components like processing of work, sharing of knowledge

    and managing workplace environment etc, while one of the other key components the Total

    Reward Strategy of the organization to attract, retain and manage performance of employees.

    Total Reward Strategy and its framework are nowadays widely used to motivate employees,

    attract new employees/customers and building brand image of the organization as a competitive

    organization. Many organizations use a total reward approach when communicating the value

    of reward package to staff. Total Reward includes not only cash payments, such as salary, bonus

    and allowances, but also a range of other benefits, where these are enjoyed by the individual,

    such as annual and privilege holidays, maternity/paternity leave, employer pension contribution,

    childcare provision/vouchers, study leave, flexible working arrangements etc (Government

    Procurement Services (2009)).

    Total Rewards is defined as a strategy that has three main components: compensation, benefits

    and the individuals work experience. Simply stated, it is a strategy that offers a balance of each

    of these components and, if implemented correctly, can assist companies in their struggle for

    finding and retaining top talent (Mary Mosqueda, 2008)

    Corbridge and Pilbeam quotes Armstrong (1996) argument that Reward policy of an

    organization flows from its Philosophy and Strategy. While they define Philosophy as the

    broad values and beliefs that an organization holds about rewards and define strategy as

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    (Indicating) the direction in which an organization wants to go in developing its reward

    processes and structures.

    All the inventions and innovations need a need and the needs of reward strategy or drivers

    because of which Reward strategy was formulated and its desired results are shown in figure

    below.

    Source: http://www.cabinetoffice.gov.uk/total_rewards

    If we have a look at the big picture of philosophy of Total Rewards in the business markets, it

    has changed its whole myth with change in business thinking. Just like organizations followed

    Personnel Management in old paradigm and Human Resources Management in new paradigm,

    Total Reward values and beliefs are also being changed as given below for both eras.

    Broad Values and Beliefs of Total Rewards

    OLD PARADIGM NEW PARADIGM

    1. Cost Control2. Job Centered3. Collective Orientation4. Clear Boundaries5. Clear Relativity6. Standardized/Transparent System

    1. Innovation/Change2. Decision Centered3. Individual Orientation4. Flexible Boundaries5. Pay for Performance6. Fluid/Less Transparent System

    Source: Self Made

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    Here it is very important to follow the framework and strategy of Total Rewards with Strategic

    Human Resources Management (SHRM) instead of Human Resources Management (HRM).

    Where HRM is a narrow focused function of organization which mostly follows duration of less

    than 1 year and SHRM has a broad strategic focus. E.g. HRM practice of Selection has SHRM

    strategy focus on Talent Management or HRM practice of Remuneration has SHRM focus on

    Total Rewards Strategy etc (Dr Joanne, Jan 2010)

    The organizations facing reward challenges are enormous, with a significant growth in demand

    for specialists able to deliver business-enhancing reward solutions. In this collaboration Michael

    Armstrong and Duncan Brown demonstrated that formulation of a reward strategy isnt enough,

    you have to make it happen. They profiled the potential benefits of strategic total rewards and

    described the new realism that is emerging, as organizations pay more attention to their

    employee motivation and communication in order to realize these benefits in real life practice.

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    2.0 Organizational Background

    Yunus Textile Mills Limited (YTM) is a vertically integrated textile mill is located in Karachi,

    Pakistan. A company with annual production capacity of 100 Million meters of fabric is the

    largest exporter of Home Textile products sector of Pakistan. In addition to manufacturing, YTM

    also provides its customers design and distribution services with offices based in USA, France,

    Spain, United Kingdom and Canada.

    Company Vision Statement

    Our vision is to be global retailers of fabrics, simultaneously publicizing our brands worldwide

    and identifying our social responsibility by engaging in a number of welfare activities, for the

    benefits of poor and needy people

    Company Mission Statement

    We are the Organization manufacturing, supplying and marketing our Bed and Bath fabric

    products globally. Our team will always work for customer satisfaction, its needs and future

    trends. We work for high performance and timely delivery with best services.

    Yunus Textile Mills is a composite unit containing more than 4000 workers working in its

    different departments, having more than 200 weaving machines, 5 bleaching machines under

    bleaching department, 4 dyeing machines, 2 printing machines, 5 finishing machines and a wide

    range of stitching machines. Its yarn is coming from this groups another spinning mill, they

    manufacture fabric in Yunus weaving department, dyed, printed and finished in processing

    department and after finishing stitched in stitching department or sometimes only finished fabric

    is directly delivered to customers on their requirement.

    HR matters and Reward strategies in most of the Textile companies along with this are so as

    called company secrets and all about pays, benefits to different levels of workers, rewards,

    expenditures, how much are their incentives, sales, benefits and losses from the production. But

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    as I have been working in this organization for almost 3 years, so as a respondent I have known

    some facts and will evaluate its reward strategy on the basis of best of my knowledge.

    2.1 Current Reward Strategy

    Here we will look at the Total Reward Strategy of Yunus Textile Mills with reference to four

    main components of Total rewards i.e. Total Compensation, Benefits, Work life balance,

    Training and personal growth opportunities. Also after viewing these four major components, we

    will have a sight on challenges faced by the organization with regards to its Total Rewards

    Strategy. While for the literature review of these components please refer to section 4 of

    Literature Review.

    Total Compensation

    Total Compensation is basically based on two main components of Basic Pay and Incentives.

    Some of the facts to understand the total compensation given by Yunus Textile are that the basic

    pay of employees is though based on the level of knowledge and position provided but the

    payments made to the employees are all so called total pay and there are no any mentioned

    benefits. Therefore the total pay of employee is as termed as basic pay e.g. if one employee isbeing paid RM 1000 in the end of the month including all the salary benefits and incentives then

    the basic pay of the employee will also be termed as RM 1000. From this it is also cleared that

    there is no any incentive legally provided to the employees.

    Though this is completely opposite to the labor laws of Pakistan but the reasons mentioned are to

    have a clear figure while these figures always remain inside the organization and due to some

    corrupt officers even employees are unable to take any action individually because there is no

    union concept in this organization.

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    Benefits

    Again going to the literature review we have different components of benefits preferred to be the

    80% of total rewards provided by the organization. In this most of the components are intangible

    rewards except some indirect tangible like payments on paid leave.

    Yunus Textile Mills provides a total annual leave of 14 days to its all employees which is less

    than that fixed by labor laws of Pakistan. While monthly employees are allowed to take 2 days

    leave so total is 14+24=38 days (this includes all medical, casual and holidays)

    Work Life Balance

    The third main component of Total Rewards is work life balance which provides an organization

    with tremendous flexibility and only modest indirect costs to the organization and flexibility to

    its employees to work effectively. Work life balance includes rewards like Flexible schedule, Job

    sharing, Child care, and fitness center etc.

    Yunus Textile as we have already mentioned provides only 14 days annual leave and this leave

    includes all medical and emergency leave which is though less than the labor laws of Pakistan.While 2 days monthly is given as casual leave and all together is less than required. Also Yunus

    textile Mills doesnt provide any other flexi time etc and no any child birth or emergency leave as

    work life balance reward.

    Career and Growth Opportunities

    The final component of the total rewards focuses on training and development of the employees.

    As organizations struggle to ensure that they have the right number of people with the right SKA

    (Skills, Knowledge and Abilities) in their organization, they must continuously re-evaluate

    career growth and Training and Development (T&D) programs for its employees.

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    It is imperative that companies create opportunities for employees to learn and grow their SKA

    in order to survive and compete in todays competitive environment and also to add value to the

    organizations overall success. All career growth and development programs should be integrated

    into the process of organizations performance evaluation to ensure appropriate alignment with

    the organizations strategic and corporate goals.

    Yunus Textile Mills have no any internal and external official training and development

    programs offered to its employees except one particular department of Marketing which shows

    monopoly in the organization but it works sometimes as de-motivating factor for other

    department employees because only marketing department gets reward packages.

    2.2 Total Reward Challenges Faced by Yunus Textile Mills

    Organizations need to plan Total Rewards Strategy and Total Rewards Development map based

    on the corporate strategy, business strategy and people strategy of the organization. Total

    Rewards have a number of barriers or resisting factors that are discussed here as challenges for

    an organization to plan a successful Total Rewards Strategy.

    New as well the existence employees always keep in sight the market conditions and pay scale

    outside the organization. Organizations need to make strategies to retain its employees by

    providing equal or higher reward packages and to motivate them to maintain its productivity and

    performance. Market research also proves that basic pay rates have barely reduced production

    due to frozen salaries, some have shelved their incentive plans a few have done both so what

    action is best in the current and future market. What will be necessary to keep your best people

    engaged and to work in favor of organization ROI? Variable performance based pay is also

    critical in a competitive economy.

    Yunus Textile Mills have been following the market conditions and was providing higher salary

    packages until 2005 but when the management was changed, new way of reducing production

    was the old one. Reduction in increasing salaries and reduction of incentives to employees or in

    some conditions even since 2005 they kicked the employees out to reduce the production cost. A

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    very typical and old way of managing while I was working there at the same time and there was

    no any liquid condition of company. Though they had to re-hire the same employees just after

    two months and paid them almost 50% more than before as an average.

    This downsizing was held in start of January and almost 300 employees were out of job without

    any particular reason. But only to show government the worst condition in textile industry

    because of increase in gas prices. Yunus Textile Mills lost its brand image as the only company

    never fired any employee in its history of 11 years and now employees inside also were finding

    jobs and from my department where we were 80 employees, almost 20 found job somewhere

    else where they felt secure.

    In most of the organizations financial incentives work more because they keep employees

    focused on what is needed for company success. The mechanism of government legislation has

    changed the course of long term incentives and executive market practices. This has lost the pace

    of global downhill race because of New Tax legislation and option plans.

    According to Pakistan Labor laws the employees have to pay taxation on his annual basic salary which is

    dependant on earnings while the company who buys house or car or any other tangible assets for his

    organization to reward his employees, they have to pay the taxation of 20% as a commercial assets.

    This makes Yunus Textile Mills to think very carefully while rewarding any of the employees with

    tangible assets. In Yunus Textile Mills even company dont show its actual number of employees and

    almost more than half are on contract basis who legally are not registered as employees of Yunus Textile

    Mills and they dont have any identification as employee of Yunus Textile Mills.

    Therefore Yunus Textile Mills right now is facing these two main challenges while planning its reward

    strategy and its development.

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    3.0 Literature Review

    All of the tools available to the employer that may be used to attract, motivate and retain

    employees. Total rewards include everything the employee perceives to be of value resulting

    from the employment relationship. (Worldatwork.com, 2006)

    To understand the Total Reward concept and to support companys present and recommended

    Total Reward Strategy discussion we will look at some literature Review on Reward Strategy,

    Total Reward Development Map and the Framework of Total reward.

    3.1 Reward Strategy

    Innovation and change have been most focused areas of organization management and likewise

    the Total Reward has also achieved many changes and advancements. The concept of tangible

    rewards is no more alone component of Total Reward Strategy but intangible rewards have also

    shown positive results in organization success.

    Practitioners have experienced the power of leveraging multiple factors to attract, motivate and

    retain talent; high-performing companies realize that their proprietary total rewards programsallow them to excel in new ways (WorldatWork,2007)

    A HR consultancy named Mercer Principal David Conroy proves through a conversation with

    a HR director who stated that there is strategically and practically negative reaction on less

    rewards and salary rise, which he states as lack of strategic and long term policies of

    organization.

    Need of Strategic Approach

    The reward strategy is a motivational strategy for an organization but this strategy has to follow

    the organization goals and corporate strategy. While sometimes even because of liquidity

    conditions of organization, tangible rewards and remuneration can have delay. In this type of

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    situation the same motivational strategy can work as de-motivating factor for employees and can

    have a great impact on employees.

    Mostly in these conditions organizations need to have an alternative reward strategy to reduce

    the risk of de-motivating factors. Such as in this condition organization can focus on intangible

    rewards like mind building, career building or pay for performance strategies etc.

    Strategic Lack

    An analysis shown that 23% of the organizations had reward strategy in 2007, while not even

    half of those organizations used to measure the efficiency and most of them even were not able

    to show that how their reward strategy is going to achieve their objectives and how it is related to

    their corporate strategy. This analysis shows not only the strategic planning is important for the

    organization but with a nice plan you must also have a nice strategy to execute and follow up that

    plan strategically. The total Reward Strategy must follow the people strategy and business

    strategy while if we look at the main objectives of all these, they will include as compared in

    below figure.

    Source: Self Made

    TotalRewardStrategy

    How will you set &communicate performanceobjectives?

    How will you assess, thenrecognise & reward thecontribution of your employees?

    How will you organise yourworkforce?

    How will you reward theemployees?

    How will you provide for

    their development needs?" What will be your rewardPriorities?

    PeopleStrategy

    What people capabilitieswill you require?

    What performancemeasures will explain theircontribution?

    What will your highperformance culture looklike?

    Who are your key people -how will you retain them?

    How will you develop &reward future leaders?

    B

    usinessStrategy

    What do you want yofuture organisation to lolike?

    What are your criticbusiness drivers?

    What are the risks faciyour business?

    How will you retain agrow customer loyalty?

    How will you achieshareholder expectations

    What measures will tellyou are successful?

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    Clear Objectives

    A Reward Strategy must be made on very clear objectives in order to avoid any un-strategic and

    de-motivating factor. This is because of time constrain which leads us to the change in conditions

    of organization due to other internal and external factors. An Organization is an entity and is

    never based on one factor and one strategic area. In liquid state of company in future, if HR has

    to reduce or stop practicing Reward strategy, this will be a de-motivating factor. Therefore the

    objectives of Reward strategy must be very clear which must follow the corporate strategy of the

    organization.

    Employee Satisfaction

    The basic and most important purpose of Reward strategy is to satisfy the employees, to make

    them feel secure and safe from all financial and cultural aspects. Therefore a Reward strategy

    must mainly focus on its impact on the employees that is Reward strategy is satisfying

    employees or not.

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    3.2 Key Components of Reward Policy in Real World Organization

    From Maslow to Jack Welch most of the business theorist and practitioners have focused on the

    employee satisfaction and accomplishment of his needs as required by his basic, social and

    cultural level of needs. Once the needs are satisfied, employee behavior towards organization is

    practically seemed to be performing and growing in workplace. Reward policy and strategy is

    also a key component of those motivational and satisfying components to make an employee feel

    that organization thinks about me and I am part of this organization. The key components of a

    reward policy itself are as given in figure which directly influence employee performance and

    behavior

    Sourcehttp://www.cabinetoffice.gov.uk/workforcematters/pay_and_rewards/total_rewards/mode

    l.aspx

    With the increasing number of baby boomers who are retiring in next five to seven years and

    birth rate of sixteen to twenty-four year old, the upcoming workforce crisis and challenging

    times will demand the organizations to actively take steps to ensure that they have the right talent

    in place at right direction.

    Organizations need to increase productivity and profitability, and leverage human capital to

    maintain its competitive advantage. To meet these challenges, regardless of industry and its size,

    organizations must adopt clear and compelling strategies and implementing a well thought-out

    total reward/compensation plan to attract, retain and motivate its present and upcoming staff.

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    Many have presented different models to identify and define Total reward components as much

    easily they could and we will review here the total reward strategy integrated with key

    components introduced by Hay group. These key components are mainly divided into two main

    sections and are described as below.

    Basically Total Reward strategy includes all financial as well non-financial rewards and direct or

    indirect rewards based on persuasive future, positive workplace, individual growth and total

    remuneration. Hay group model gives us a realistic methodology to set the total rewards and to

    understand the total reward components more easily. Hay group gives it in four steps for

    organizations to set their total rewards. First of all they must set their total cash then total direct

    compensation followed by total remuneration and in the end set the total rewards based on

    satisfaction of needs of its employees which flows from basic to social and then extreme.

    Extrinsic Rewards

    According to Hay group, 2007 Extrinsic Rewards are all those rewards to which we can assign a

    monetary value. Here we will be defining the key components of Total rewards presented by Hay

    group with reference to their basic definition and end result as given below.

    Extrinsic Rewards are mainly based on the Total Cash, Total Direct compensation and TotalRemuneration given by organizations to its staff.

    Total Cash

    This model illustrates total cash comprising of two main rewards of Basic cash and Short term

    variables offered by organization to its employees. Where base cash includes basic salary or

    hourly wages of the employees and short term variables include annual incentives, bonuses and

    team awards. For example many of the organizations practice Pay for performance method and

    based on that they offer extra money or reward on increase in production and quality until a set

    limit.

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    Total Direct Compensation

    Hay Group defines total direct compensation by organization as long term rewards like Stock

    equity and performance shares. This is different from short term variables in the sense that short

    term variables are changed as per conditions of the organization while long term rewards are

    basic part of organizations corporate strategy.

    Total Remuneration

    Here Total Remuneration includes passive benefits and active benefits, where passive benefits

    include retirement, health, welfare and holiday rewards and active benefits include tangible

    benefits like car, house, discounts, memberships etc.

    Intrinsic Rewards

    After accomplishment of basic and social needs of employees, Hay group moves to employee

    motivation, and gives total reward components which defines as elements which contribute t

    internal value or motivation.

    Total Rewards

    According to Hay group Total Rewards include all the engagement factors and benefits offered

    by the organization like quality of work, work life balance, inspiration/values, enabling

    environment and career/growth opportunities which are highly motivational factors to lead an

    employee towards sincere effort for organization.

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    3.3 Total Reward Strategy Development Map

    Source: http://www.haygroup.com/nl/services/index.aspx?ID=10331

    Hay group total Reward basically follows different steps and some of which are reversible.

    According to this model first of all organization should understand what total rewards an

    organization can offer to its employees based on the business strategy, people strategy and total

    reward strategy of the organization on one hand. While on other hand organization need to look

    at the needs of the organization itself and needs of its employees and their best way of

    accomplishment and in the last but not least the results of implementing this total reward model

    in the organization. If the results are positive and towards the development of the organization

    then organization will look for innovation while if not, the total reward components will be

    reviewed on the basis of all above components again and modify the strategy.

    While Hay group defines the business strategy, people strategy and total rewards strategy as the

    engagement strategies for the employees and producing alignment in accomplishment of

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    company needs. Employee needs and their accomplishment is based on the end results of this

    reward model which if is not positive, their must be change in the strategy to motivate employees

    and also the Return on investment is directly concerned to the end results as a calculating factor

    for the success of this total reward model.

    Hay group could be design Total Reward programs programs that can help you in these ways:

    It helps to align the value of the total reward programs with individual performance and business

    performance and work culture also. This model provides a competitive and differential total

    reward packageand one reflective of the internal and external value of work. This model ensures

    that the external competitveness of the total reward program thats why the level and mix of

    remuneration is positioned against the right comparator group at the right levels. It also helps to

    develop reward programs that most effectively meet the motivational and retention needs of

    employees.

    Hay Model ensures that employee have buy in and understanding new programs which in turn

    will increase employee commitment as well as also ensures line managers fully understand the

    programs and can lead in implementing them.

    Hay Group works closely with key decision makers across your business including financial

    professionals to understand your business strategy business model key performance indicaters.

    Employee demographics and work culture, it will help us to examine your current remuneration

    program, and gauge the extent that aligns with the business strategy the HR strategy and the

    reward strategy. we will understand the economics and business priorities of your organization,

    we will conduct employee surveys to understand which reward program features deliver the most

    value to them. We will look at the messages that your reward program is giving around each

    elements and determine the extent that they align with reward strategy.

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    4.0 Recommendations

    The holistic approach of developing a Total Reward Strategy can have a very significant impact

    on human capital decision which leads to enhanced and improved business outcomes. Here are

    seven steps model to develop a successful Total Rewards Strategy for Yunus Textile Mills taking

    into consideration the human capital importance in the business context and corporate strategy.

    1. Analysis of Issues/Challenges/Weaknesses

    In the first step Yunus Textile Mills must analyze the conditions and factors effecting its Total

    Rewards Strategy internally (Organization goals, Performance criteria, Work force caliber,

    Behaviors, Attitudes and needs etc) and externally (Economic, geographies, political, and market

    position).

    2. Setting Total Rewards Strategies

    Yunus Textile Mills can develop guide principles for its total reward program which will guide

    the organization to develop its future reward program decisions and reward priorities. Guiding

    principles must include Cost effectiveness, Reward priorities, Competitiveness, flexibility,

    uniformity and performance limits.

    3. Setting Total Reward Priorities

    Where we are and where we want to go is a very important question in business and like wise

    desired state of Total Rewards is a guiding principle for organization to focus on its current and

    future conditions. We can also name it as Change Agenda which means what impact, cost, risk

    and feasibilities of specific rewards should be.

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    4. Overview of Implementation

    After Total Reward priorities are set, Yunus Textile Mill can create and implementation plan

    along with the time constrain of individual plan, main communication activities and corporate

    considerations. To complete these major tasks, implementation plan must also include estimated

    budget.

    5. Individual Plan Design

    The individual plan is a mostly practiced exercise in most of the organizations while these

    individual plans must be aligned with the Total reward Strategy. With these individual plans

    organizations can have its reward goals creatively and proactively to support its corporate and

    broad objectives.

    6. Implementation

    During this stage organization need to integrate, communicate and manage that how, what, why

    and who will deliver the Total reward Strategies.

    7. Evaluation and Control

    During this step, after implementation of Total Reward Strategy organization needs to focus the

    main objectives of Reward Strategy and conduct the overall results. As a part of ongoing

    monitoring process, organization can use core scoreboard approach to measure key workforce

    performance and reward metrics on a regular basis.

    The final outcome of whole this process will be a cohesive and comprehensive reward strategy

    that is both value-oriented and cost-effective and aligned with the organizations business

    strategy and will be able to enhance the performance of employees.

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    5.0 Conclusion

    From our analysis we have seen that Yunus Textile Mills is still following Personnel

    management techniques which only focused on business strategies and doesnt have any part for

    people strategy while through a number of researches and experiments it has been proved that

    those organizations which doesnt follow HR techniques can never be competitive for long time.

    Yunus Textile Mills is also facing same problem and since 2004 due to global crises and increase

    in petrol and gas prices and due to increase of 20% inflation rate of Pakistan, Yunus Textile mills

    have only one way to sustain and compete in global market. That is to retain and compete

    through SKA (Skills, Knowledge and Abilities) of its staff. After 2005 company has lost its

    brand image in its employees and staff is also not satisfied and due to this the % of wastage and

    carelessness of materials and work has increased while employee turnover is also not controlled

    until now.

    This future focused performance management framework is very essential for many core Human

    Resources programs and not only for employee recognition and financial rewards. Once the right

    strategic measures are defined for Yunus Textile Mills, Organization can clearly explain what it

    expects from employees and how much employee can participate and put his efforts for

    organization success.

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    References

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    4. Chris Bewster, 2009, Contemporary issues in Human Resource Management, 3rdEddition.

    5. Duncan Brown, (2001), Reward Strategies: From intent to impact, 1st edition, short Runpress.

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    7. Kessler I, (1995), Human resource management: A critical text, International Thomsonbusiness press, London.

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    9. Michael Armstrong, (2007), Employee Reward Management and Practice, 2nd Edition,Kogan Page Limited, London.

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