Assignment 8-2

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Kurzweil’s Blog Post “The Ubi ubiquitous computer is here?” Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Home Automation

Transcript of Assignment 8-2

Kurzweil’s Blog Post

“The Ubi ubiquitous computer is here?”

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Speculative Concept

Artificial Intelligence & Home Automation

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Ethnographic ResearchExtreme Users:Observe 20-30 years old people cooking for themselves more than 4 times a week.

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Ethnographic Research

Extreme Users:Confused & tired

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Ethnographic Research

Extreme Users:Be interrupted by reading recipes

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Ethnographic Research

Extreme Users:Be interrupted by cellphone

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Ethnographic Research

Extreme Users:Cooking in a smoke-filled environment

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

https://www.youtube.com/watch?v=-riOeGOmkjE&feature=youtu.be

Ethnographic Research

Extreme Users:Feel busyFeel afraid to approach

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Ethnographic Research

Unmet Need 1:A system that would monitor air condition and food temperature. Control the speed of the cooker hood and fire automatically.

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Ethnographic Research

Unmet Need 2:A service that can assist people cooking.

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Interim ProposalUsing the electronic scale and temperature sensor to create a cooking guide system.

Interim ProposalThe system has the capability of guiding people to measure the weight of ingredients, regulate the heat of gas stove and set timer.

Home Automation

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Interim ProposalApplications include a voice-operated device, a cooking recipe App and smart cookers.

Home Automation

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Brand Name Development

Home Automation

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Kurzweil’s Blog &Ethnographic Research

Further Development Adjustment Brand Name

UbiquitousConnectivity

CookAutomation

MonitorSafe

KitchenSmart

Artificial Intelligence

TogetherGuide

CompanyAssistantCondition

FocusControl

AccommodateAdjust

ConitorCoMoInCook

Cook SideCosideEcook

InCook

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Brand Character DiagramPersona Tone

Language Purpose

ConsiderateReliableRational

HelpfulTechnical

Direct

SellDelight

Promote

IntelligentRigorous

Innovative

InCook

Soundscape

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

https://www.youtube.com/watch?v=AZqUV_JX-58&list=UU0fQHXvUK7dS_PKV7YekxfA

Motion Identity

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Motion Identity

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

https://www.youtube.com/watch?v=YmafBh7idt0&feature=youtu.be

Mobile App

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

The purpose of the appRecommends individual recipes and assists people cooking based on the smart cookers.

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

The contents of the first screenProvide the suggestion of the newest recipes everyday.

Mobile App

Mobile App

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Two features within the app1. Recipe suggestion based on the individual user’s information 2. Feedback information from the smart cookers including the weight of

food ingredients and the heat of gas stove.

Persona

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

-Freelance Writer

-Has a photographer boyfriend

-Has fashion design background. Writes for fashion magazines.

-Household income = $60K

-She spends much time in home and wants to cook by her self.

App Research

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Nike+ Running

Tracks your route, distance, pace, time and calories.

App Research

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yelp

Yelp is your local guide to finding just the place to eat, shop, drink, relax and play.

App Research

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Pinterest

Pinterest is a tool to help you discover and plan things you want to do. When you find something that looks interesting, just Pin it!

App Icon

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

InCook

Home Screen

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Feature 1

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Feature 2

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Flinto Prototype

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

https://www.youtube.com/watch?v=-syQNAPpVS0