Kurzweil’s Blog Post

“The Ubi ubiquitous computer is here?”

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Speculative Concept

Artificial Intelligence & Home Automation

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Ethnographic Research

Extreme Users:Observe 20-30 years old people cooking for themselves more than 4 times a week.

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Ethnographic Research

Extreme Users:Confused & tired

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Ethnographic Research

Extreme Users:Be interrupted by reading recipes

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Ethnographic Research

Extreme Users:Be interrupted by cellphone

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Ethnographic Research

Extreme Users:Cooking in a smoke-filled environment

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

https://www.youtube.com/watch?v=-riOeGOmkjE&feature=youtu.be

Ethnographic Research

Extreme Users:Feel busyFeel afraid to approach

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Ethnographic Research

Unmet Need 1:A system that would monitor air condition and food temperature. Control the speed of the cooker hood and fire automatically.

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Ethnographic Research

Unmet Need 2:A service that can prevent people from being interrupted when they are cooking.

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Interim ProposalUsing the electronic scale and temperature sensor to create a cooking guide system.

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Interim ProposalThe system has the capability of guiding people to measure the weight of ingredients, regulate the heat of fire and set timer.

Home Automation

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Interim ProposalApplications include a voice-operated device, a cooking recipe App and smart cookers.

Home Automation

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Brand Name Development

Home Automation

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Kurzweil’s Blog &Ethnographic Research

Further Development Adjustment Brand Name

UbiquitousConnectivity

CookAutomation

MonitorSafe

KitchenSmart

Artificial Intelligence

TogetherGuide

CompanyAssistantCondition

FocusControl

AccommodateAdjust

ConitorCoMoInCook

Cook SideCosideEcook

InCook

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Brand Character DiagramPersona Tone

Language Purpose

ConsiderateReliableRational

HelpfulTechnical

Direct

SellDelight

Promote

IntelligentRigorous

Innovative

InCook

Soundscape

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

https://www.youtube.com/watch?v=AZqUV_JX-58&list=UU0fQHXvUK7dS_PKV7YekxfA

Motion Identity

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

https://www.youtube.com/watch?v=pkKVo91vfS0&list=UU0fQHXvUK7dS_PKV7YekxfA&index=2