Assignment 5c

FA102a, Research and Brand Development

Love via technology Casey Madsen

“Can technology help us find love?”http://www.kurzweilai.net/can-technology-help-us-find-love


Assignment One, Research

“…loneliness is an important

issue. Eliminating disease,

poverty, death only deals with

the lower rungs of Maslow’s

hierarchy of needs.”http://www.kurzweilai.net/can-technology-help-us-find-love



“Contemporary theoretical perspectives allow

us to advance our understanding of how the

age-old process of mate-finding is transformed

through online strategies and behaviors.”http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2006.00020.x/full



Photo Source: http://tipsofdivorce.com/common-

obstacles-to-online-dating-success/

“Online dating can be very fun, as long as you take

the positive step so you can eliminate the negative

ones that come into your life.”http://www.huffingtonpost.com/david-wygant/why-isnt-online-dating-working-for-you_b_5760432.html



http://www.midlifebachelor.com/askmlb/when-to-

take-down-your-online-dating-profile.html


Assignment One, Description of Future Product or Service

Love via technology

Mate Finding

MateFinder

Find Your Mate

M8

Date

Date Smart

Impressive

ImpressMEnow

Luck

Lucky

Final choice

MateFinder

Name Justification

Self-explanatory, catchy, simple

Assignment Two, Naming Process


Assignment One, Brand Character Diagram


Character/Persona Tone

PurposeLanguage

Inviting

Romantic

Attentive

Enchanting

Personal

Direct

Innovative

Effortless

Fun

Simple

Intriguing

New

Engage

Enable

Locate

Entertain

MateFinder


Assignment Three, Logotype Research, Intriguing


Assignment Three, Logotype Research

http://www.fritolay.comhttp://www.gotinder.com http://www.heineken.com


Assignment Three, Finished Logotype


Assignment Four, Social Media Branding, Research

Reference Product Pages

Tinder: https://www.facebook.com/tinder

Collegefession: https://www.facebook.com/collegefession/info

Cosmopolitan Magazine: https://www.facebook.com/Cosmopolitan/info


Assignment Four, Social Media Branding, Creating Community

Methods to generating activity

• Word of mouth

• Texting friends

• Tweeting from my personal Twitter

• Promoting on my personal Facebook

Assignment Four, Social Media Branding, Facebook Pages



Assignment Four, Webpage Layout Research for Wireframes

www.tinder.com


Assignment Four, Webpage Layout Research for Wireframes

http://www.heineken.com/us/Home.aspx


Assignment Five, Wireframe

About

About

About

About

About

About

Logotype

Short

Description

Twitter

Facebook

Blog

Photo with Tagline Text

CareersFAQMerchandiseNewsAbout Us


Assignment Five, Tagline Research

• Burger King- “Have it your way,” http://www.bk.com

• Delta Airlines- “Entertainment is on us,” http://www.delta.com

• Ford- “MPG savvy and tech smart,” http://www.ford.com

• McDonald’s, “It’s love at first heat,” http://www.mcdonalds.com/us/en/home.html

• Apple, “Change is in the air,” https://www.apple.com


Assignment Five, Homepage Visual Design in a Browser

http://invis.io/CA1P9AMG9

http://invis.io/CA1P9AMG9


Assignment Five, Lower Level Visual Design in a Browser

https://projects.invisionapp.com/d/main#/console/2164530/50

971461/preview

https://projects.invisionapp.com/d/main#/console/2164530/50971461/preview


Assignment Five, Linked Prototype URL



Assignment 5c

Design

Transcript of Assignment 5c