Assignment #4: Organization
15
Assignment #4 Media Strategy in Digital Communication Copenhagen Business School
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19-Oct-2014 -
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Assignment #4 for the Media Strategy in Digital Communication course at the Copenhagen Business School, Spring 2011.
Transcript of Assignment #4: Organization
Assignment #4Media Strategy in Digital CommunicationCopenhagen Business School
Assignment #4: Organization
Media Strategy in Digital CommunicationCopenhagen Business School
Today we’ll be making a Public Relations audit.
Today we’ll be making a Public Relations audit.
InternalEnvironment
1
Today we’ll be making a Public Relations audit.
InternalEnvironment
1ExternalEnvironment
2
Today we’ll be making a Public Relations audit.
InternalEnvironment
1ExternalEnvironment
2PublicEnvironment
3
1 Internal environmentPerformanceNicheStructureInternal ImpedimentsEthical Base
Some guidelines for your analysis
2 External environmentSupportersCompetitorsOpponentsExternal Impediments
Some guidelines for your analysis
3 Public environmentVisibilityReputation
Some guidelines for your analysis
!
Finished?Publish on the blogs.
Finished?Comment on the blogs.
Finished?That’s it.You’ve just tricked the ninja for one more week.
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