Assignment #4Media Strategy in Digital CommunicationCopenhagen Business School

Assignment #4: Organization

Media Strategy in Digital CommunicationCopenhagen Business School

Today we’ll be making a Public Relations audit.

Today we’ll be making a Public Relations audit.

InternalEnvironment

1

Today we’ll be making a Public Relations audit.

InternalEnvironment

1ExternalEnvironment

2

Today we’ll be making a Public Relations audit.

InternalEnvironment

1ExternalEnvironment

2PublicEnvironment

3

1 Internal environmentPerformanceNicheStructureInternal ImpedimentsEthical Base

Some guidelines for your analysis

2 External environmentSupportersCompetitorsOpponentsExternal Impediments

Some guidelines for your analysis

3 Public environmentVisibilityReputation

Some guidelines for your analysis

!

Finished?Publish on the blogs.

Finished?Comment on the blogs.

Finished?That’s it.You’ve just tricked the ninja for one more week.