FA102a, Research and Brand Development

Back to the Past Gaming Princy Prasad

Assignment One, Research

“Digital game downloads are worse for the environment than Blu-ray discs”http://www.extremetech.com/extreme/189268-digital-game-downloads-are-worse-for-the-environment-than-blu-ray-discs

Back to the Past Gaming Princy Prasad

Assignment One, Research

“Video Games Impact the Economy More Than You Think”http://www.cnbc.com/id/38644484

Back to the Past Gaming Princy Prasad

Assignment One, Research

“iPad or Book? Is it time to go tablet for the planet?”http://shrinkthatfootprint.com/ipad-mini

Back to the Past Gaming Princy Prasad

Assignment One, Research

“The Carbon Footprint of Games Distribution”http://onlinelibrary.wiley.com/doi/10.1111/jiec.12181/full

Back to the Past Gaming Princy Prasad

Assignment One, Research

“Back to the Past Gaming”

“With the ever looming doom of technology, online gaming may become a thing of the past rather than the future.”

“However, the benefits to the economy might outweigh the negatives to the environment.”

Back to the Past Gaming Princy Prasad

Assignment Two – Naming Process Princy Prasad

• Selected words from original post:– Smart, Convert, Eco-friendly, Elimination

• Generated name possibilities:– SmartCon, SVAET, SVAIT, SVAEN (Smart & Convert)– Eco-Nation (Eco-friendly & Elimination)

• Selected name:– SVAIN

• Justification for name selection:– Catchy phrase that can be implemented in selling slogan: “Smart, Convenient,

SVAIN”• “Saving your games, so you can keep on playing!”• “Don’t let those games go in vain, save the Earth and convert with SVAIN!”

– Allows curiosity to form from combining words to create signature name– Brings in savvy shoppers as well as interested technologically-forward thinkers

Assignment Two – Brand Character Diagram Princy Prasad

Character/Persona

HelpfulNecessary

ReliableAvailableStrategic

Logical

Tone

EfficientSmartQuickCommercialBeneficialRewarding

Language

SleekTrendy

Eco-friendlySimple

ConvenientAdaptable

Purpose

ConvertMass-productionEliminationGrowthGamingDevelop

SVAIN

• The word used as starting point:– Rewarding (not in vain)• “SVAIN” should be a rewarding

program/product• Customers will feel like they earned

something back, when purchasing/using service/product

Assignment Three – Logotype Research, Word from Diagram Princy Prasad

• General Electric (GE)– http

://thecollegeinvestor.com/10443/general-electric-should-be-a-very-rewarding-holding/

• Walgreens Balance Rewards– https://www.walgreens.com/balancerewards/balance-rewards.jsp

• Marriott Hotel Rewards– http

://loyaltylobby.com/2013/04/28/most-rewarding-loyalty-program-series-marriott-rewards-earning-points-goldplatinum/

Assignment Three – Logotype Research Princy Prasad

Assignment Three – Finished Logotype Princy Prasad