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Coca cola BusinessEthics 2nd Assignment

Annexure-V-CoverP agef or Academi c TasksCourseCode: M! 2"# CourseTitle: BusinessEthicsCourse $nstructor:

Academic Task !o%: 2 Academic Task Title:Coca Cola com an(ate ofAllotment: 2)*+*2)," (ate ofsumission:,) ,) 2),".tudent/s 0ollno: 2" .tuden t/s 0eg% no:

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I declare that this Assignment is my individual work. I have not

copied it from any other students work or from any other source

except where due acknowledgement is made explicitly in the text,

nor has any part been written form by any other person.

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Coca cola BusinessEthics 2nd Assignment

Coca Cola Com&an'

Contents

Introduction of %ompany

Ethical and &nethical practices

Applying 'heoretical %oncepts

(ecommendation

%onclusion

(eferences

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Coca cola BusinessEthics 2nd Assignment

$ntroduction

In "ay )**+, ohn -emberton, who was a pharmacist from Atlanta,

eorgia, was the /rst founder of coca cola. 0e concocted the coca cola

formula in kin three legged brass kettle which the suggestion was given

by bookkeeper 1rank (obinson. %oke was /rst sold at the pharmacy as a

non alcoholic version of 1rench wine coca. Is an American multinational

beverage corporation and manufacturer, retailer and marketer of non2

alcoholic beverage concentrates and syrups, which is head3uartered in

Atlanta, eorgia. 'he company is best known for its 4agship product %ola.

'he %oca2%ola formula and brand was bought in )**5 by As a riggs

%andler 6ecember 78, )*9) 2 "arch ):, )5:5;, who incorporated 'he

%oca2%ola %ompany in )*5:.

, after a short bout with ?ung cancer, the future looked uncertain.

uring oi=ueta, s tenure at coca2 cola, the market value of the company

had dramatically increased from @ billon to nearly @)98 billon.

%oca2%olas lobal ominance 'he larger a company is, the harder it is to

continue to grow at a steady pace. 'his remains the maBor challenge

facing the %oca2%ola %ompany .'he &.S market is already well developed,

with an average consumption per person of one serving per day of coke

products in both :88) and :88:,'he European and Eurasian market grew

slightly from :88) to :88: , with average consumption increasing from

one and a half to two serving per week. 'he ?atin American, Asian and

African marketsC consumption levels were unchanged from :88) to :88:

at four serving per week, two servings per month and three servings per

month, respectively. %oca2cola produces more than 788 brands

worldwide in addition to its 4agship brands, coke and diet coke.

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Coca cola BusinessEthics 2nd Assignment

&nethical practices of coca cola

%oca2%ola %ompany has been sued by many diDerent people and for

several diDerent reasons %oca2cola. In the early :8th %entury, was

prosecuted for the unethical and illegal actions of combining drugs with

their product to create an addicting force between the product and the

consumers. %oca2%ola %ompanys idea of creating customer loyalty wasaimed more at addicting the customer to the product over developing a

relationship between the customer and the company. 'he unethical

behaviour of the company was not to cross the line with serious legal

issues of this calibre and moved onto substituting caDeine for cocaine. In

#ctober :88+, %oca2%ola %ompany was sued for an insucient label. 'he

lawsuit claimed that since the label was insucient, the labels were

misleading the consumers. 'his can be easily classi/ed as unethical

behaviour by the company and can be seen as morally wrong. 'he

company is essentially trying to pro/t from the misconception and

misguidance of the marketing for the product. uring late uly :88),

%oca2%ola was threatened by a maBor lawsuit that involved the company

violating human rights that caused /ve hundred employees at %oca2%ola

plants in %olumbia harm or death.

Fala era is 'hirsting from %oca2%ola. Fala era large village outside

the city of aipur where agriculture is the primary source of

livelihood. %oca2%ola started its bottling operations in Fala era in

:888, and within a year, the community started to notice a rapiddecline in groundwater levels.

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Coca cola BusinessEthics 2nd Assignment

1or farmers, loss of

groundwater translated directly

into loss of income. 1or

women, it meant having to

walk additional 9 to + kilometres Bust to fetch water to meet the basic

daily needs of the family.

1orced Assessment Galidates %ommunity %oncerns 'he community of Fala era are opposing %oca2%ola bottling plants,

but they have enBoyed signi/cant international support. And most

notable in lending support have been college and university students

across the globe, and in particular, the &S, &F and %anada 2 some of

%oca2%olaHs larger markets.

Stop &sing roundwater in Fala era %on/rming that %oca2%olaHs bottling plant in Fala era operated in

an overexploited groundwater area and the %oca2%olaHs bottling

plant had signi/cant impacts, the assessment noted that the

plantHs operations in this area would continue to be one of the

contributors to a worsening water situation and a source of stress to

the communities around.

A&&l'ing Theoretical conce&ts

.ustainailit'

our business strategy and core values recognise the critical importance of

creating shared value for employees, consumers, customers and

communities. #ver the last decade, we have integrated corporate

responsibility and sustainability into the way we run our business.

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Coca cola BusinessEthics 2nd Assignment

7omen: economic empowerment and entrepreneurship

7ater: access to clean water, water conservation and recycling

7ell-Being: active healthy living, education and youth

development

In addition, the 1oundation supports many local community programs

such as arts and culture, community and economic development

programs in the &nited States, as well as 0IGJAIS prevention and

awareness programs in Africa and ?atin America.

#ur community commitment is shared across 'he %oca2%ola system.

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Coca cola BusinessEthics 2nd Assignment

alcoholic beverages in a manageable way, but also assist in supporting

the sustainable development of the communities we serve.

Communit'

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Coca cola BusinessEthics 2nd Assignment

whether or not an advertisement is ethical or a decision surrounding therelease of an advertisement, I suggest using arretts -roportionality1ramework as it is )) applicable to most situations and is easy tounderstand. An ethical framework is a general set of guidelines that can be

applied to many diDerent situations when dealing with an ethical dilemma.

Conclusion:

'he coca cola company is currently one of the biggest and mostrecogni=ed soft beverage brands in the world.

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Coca cola BusinessEthics 2nd Assignment

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. =um& u&>Schweppes rinks! Ingredients and UutritionalInformation 2 %oca2%ola V. %oca2cola.co.uk. :8)8282)7.(etrieved :8)72)82:+.

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+. =um& u&>%oca2%ola to -ay ) Villion for Vottling -lants in &Sand %anada

>. =um& u&>1inancial 'imes %oca2%ola has tended to keep itsbottlers at arms length

*. =um& u&>%oca2%ola Enterprises homepage 'he %oca2%ola Enterprises ?aunches ?argest 0ybridElectric elivery 'rucks in Uorth America

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