Assignment #2

Kevin S. Deysenroth

Systems Analysis

FEMBA 8A

Selection from “9 Strategies of building online communities”

• “Define and articulate your PURPOSE Communities come to life when they fulfill an ongoing need in people's lives.”– NAPSTER - has effectively built a community

that brings something to everyone that they enjoy, “MUSIC”. Through a server and not knowing each other computers are able to share songs at no cost and at the users discretion.

Selection from “9 Strategies of building online communities”

• “Build flexible, extensible gathering PLACES Wherever people gather together for a shared purpose, and start talking amongst themselves, a community can begin take root”– And they have built a solid community although

the recording industry and performers hate them.

Selection from “9 Strategies of building online communities”

• “Create meaningful and evolving member PROFILES You can get to know your members - and help them get to know each other - by developing robust, evolving and up-to-date member profiles.” – Through the sign up process NAPSTER is able to

get to know their members and cater more to their interests and desires.

Selection from “9 Strategies of building online communities”

• “Encourage appropriate ETIQUETTE” – NAPSTER has down this both internally and

externally although there are many that are against them and think that NAPSTER is jeopardizing the recording industries future.

Top Level Business Proposition

• Goals– Being able to share music between users for

FREE

• People– 45 employees and actively growing – NAPSTER users decide what content to make

available to others using the browser

Top Level Business Proposition

• Strategies– to stay alive against recording industry

• Process – Person to Person file sharing (media files) – IM (Instant Message)– Chat

• Product – Sharing of files in MP3 format for others members

enjoyment, @ same

Top Level Business Proposition

• Technology– using their servers to connect other file sharing

users