Assignment 1(red bull)
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Transcript of Assignment 1(red bull)
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FOUNDERRED BULL WAS FOUNDED BY DIETRICH MATESCHITZ IN 1987
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WHAT MAKES IT’S MARKETING SO SUCCESSFUL?
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RED BULL EVENTS
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RED BULL AIR RACE
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AND MANY MORE
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STRONG TAGLINE
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WHAT ARE RED BULL’S GREATEST STRENGTHS AS MORE COMPANIES (COCA-COLA,PEPSI AND MONSTER) ENTER THE ENERGY DRINK CATEGORY AND GAIN MARKET SHARE?WHAT ARE THE RISKS OF COMPETING AGAINST SUCH POWERHOUSES?
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DISSCUSS THE PRO AND CONS OF RED BULL’S NONTRADITIONAL MARKETING TACTICS.
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DISCUSS THE EFFECTIVENESS OF RED BULL’S SPONSORSHIPS.WHERE SHOULD COMPANY DRAW THE LINE IN TERM OF NOVELTY AND RISKS?
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SUMMARY
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DISCLAIMERCREATED BY SUDEEPTA MOHANTA,VNIT NAGPUR DURING A MARKETING INTERNSHIP UNDER PROF.SAMEER MATHUR,IIM LUCKNOW
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