Assignment 1.doc strategic management

7/25/2019 Assignment 1.doc strategic management

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PENYERAHAN DAN PENILAIAN TUGASANASSIGNMENT SUBMISSION AND ASSESSMENT

_________________________________________________________________________BBPS4103

STRATEGIC MANAGEMENT(ASSIGNMENT 1)

MAY 2016_________________________________________________________________________

ARAHAN KEPADA PELAJAR/ INSTRUCTIONS TO STUDENTS

1. Tugasan ini mengandungi DUA soalan yang disediakan dalam Bahasa Melayudan Bahasa Inggeris/ This assignment contains only TWO question that isset in both Malay and English.

2. Jawab dalam Bahasa Melayu ataBahasa Inggeris. / Answer in Malay orEnglish.

3. Anda dikehendaki menyerahkan tugasan dalam format MsWord melainkandinyatakan sebaliknya. Anda tidak dibenarkan untuk menukar teksfrasatugasan tersebut ke!ada format gra"k se!erti .#!eg .gif !rint s$reen danlain%lain format berkaitan. !Learners are to submit assignment only in

MsWord format unless specied otherwise. lease refrain from con!ertingte"t/phrases into picture format such as .gif / .#peg / print screen / etc.

&. Muat turunkan t"#$%at tugasan 'ersi bahasa yang berkenaan dari!adamy()* untuk !enyediaan dan !enyerahan tugasan anda. Tugasan andahendaklah ditai! dengan menggunakan sai+ fon 12 Times $ew %omandanlangkau baris 1.,. &ownload the language !ersion of the assignmenttemplate concerned from the my'LE for preparation and submission of

your assignment. (our assignment should be typed using )* point Times$ew %oman font and ).+ line spacing.

,. Tugasan anda hendaklah antara 2&00 '**a 3000!atah !erkataan t+a,termasuk ru#ukan. Bilangan !erkataan hendaklah ditun#ukkan di hu#ungtugasan anda. Ja*a menyalinsoalan dan arahan tugasan dalam #awa!ananda. ! (our assignment should be between 25 to ! "or#se$%lingreferences. The number of words should be shown at the end of yourassignment. Do notcopy the assignment question and instructions to youranswer.

-. Anda dikehendaki menghantar tugasan */A0A -NLINEmelalui my()*. ilaru#uk ke!ada !ortal untuk arahan mengenai !rosedur menghantar tugasananda se$ara online. Anda dinasihatkan menyim!an senaskah tugasan yangdiserahkan untuk ru#ukan sendiri. ! (ou must submit your assignment

ON'INE!ia the my'LE. %efer to the portal for instructions on the procedures


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to submit your assignment online. (ou are ad!ised to ,eep a copy of yoursubmitted assignment for personal reference.

. Anda hanya boleh menghantar tugasan SEKALI saha#a dalam SATU fail. (ou can submit your assignment ONCEonly in a SING'Ele.

. Tugasan anda hendaklah diserahkan antara 2.'/ J 2016 hingga 1.'/J%a 2016. erahan "%"$a 1.'/ J%a 2016 TIDAK akan diterima. (ourassignment must be submitted between 2(t) *&ne 2+, until +(t) *&l-2+,.-ubmission a/ter +(t) *&l- 2+,will NOTbe accepted.

. Tugasan hendaklah disia!kan se$ara indi'idu. Anda dilarang meniru tugasanorang lain. Anda #uga dilarang sama sekali mem!lagiat ker#a orang lainsebagai ker#a sendiri. /(our assignment should be prepared indi!idually. (ou should not copy another

persons assignment. (ou should also not plagiarise another persons wor, asyour own.

14.ila ambil maklum tentang 5*6A)TI yang akan dikenakan ke atas!enghantaran lewat tugasan se!erti yang tertera di !ekeliling !e#abat5endaftar -2412 70u#uk %egistrars Announcementdi my()*8 ! 5lease takenote that E$ALT( will be imposed on late submission of assignment asspecied in the %egistrars 0ce circular 1/*2)* 3%efer to %egistrars

Announcement in my'LE4

11.Anda !erlu memastikan 0*IT yang dikeluarkan bagi !enghantaran tugasandisim!an sebagai bukti !enghantaran. 9egagalan mengemukakan resit dalamsebarang isu yang timbul berkaitan !enghantaran tugasan akanmengakibatkan tugasan diangga! TI:A9 dihantar ! lease ensure that you,eep the %E5E6T issued upon submisson of your assignment as proof ofsubmission. (our assignment is considered as $T submitted if you fail to

produce the submission receipt in any dispute arises concerning assignmentsubmission.

PENILAIAN ! E0A'UATION

Tugasan ini menyumbang sehingga 30 dari!ada #umlah markah kursusberkenaan dan akan dinilai berdasarkan ke!ada R/, yang dilam!irkan This

assignment accounts for !1 of the total mar,s for the course and shall beassessed based on t)e R&ri%sattached.

Anda akan diberikan maklum balas tentang tugasan ini sebelum 5e!eriksaanAkhir emester bermula. / (ou would be gi!en feedbac, on the assignmentbefore the 7inal -emester E"amination commences.


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ASSIGNMENT + 3a4

PURP-SE

T'" $$" 5 t' a*#"t t +""%$ %"a"7 a/%t8 t +"t58

a+ aa%8" "%"9t"+ 9$at" %""% tat"*"

Tu#uan tugasan ini adalah untuk membina keu!ayaan !ela#ar untuk mengenal

!asti dan menganalisis strategi%strategi taha! kor!oratyang ter!ilih.

RE:UIREMENT

R"a+ t'" ";9"$t /"%< =

Being a multinational $hanges things regardless of how it ha!!ens; being a

multinational organi+ation $hanges things. ung business

o!erations. Multinational strategies are sha!ed by the trade%o? between

o!!ortunity and risk. Three broad en'ironmental fa$tors determine that trade%o?.

The "rst is the !re'ailing !oliti$al e$onomy; in$luding the !oli$ies of both host

and home go'ernments; and the international legal framework. The se$ond is

the market and resour$es of the host $ountry. The third fa$tor is $om!etition

from lo$al "rms. The im!a$t of these fa$tors on $or!orate strategies was

e=!lored during three eras in the modern history of globali+ation from the

nineteenth $entury until the !resent day in the resear$h !a!er @Multinationaltrategies and :e'elo!ing /ountries in istori$al 5ers!e$ti'e by Ceo?rey Jones;


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ar'ard Business $hool. The !a!er indi$ates that !erforman$e of s!e$i"$

multinationals de!ended on the e=tent to whi$h their internal $a!abilities

enabled them to res!ond to these e=ternal o!!ortunities and threats. Ci'en

these fa$tors; one $hallenge multinational $om!anies fa$e is re$ogni+ing the

need to @lo$ali+e strategies.


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5ilih sebuah organisasi multinasional yang bero!erasi di Malaysia dan tuliskan

satu la!oran mengenai bagaimana ia telah mengada!tasi ke!ada !asaran

tem!atan. )a!oran anda !erlu mengandungi !erkara%!erkara yang telah anda

!erhatikan dan #uga ru#ukan%ru#ukan dari!ada artikel surat khabar atau artikel

atas talian mengenati organisasi yang di!ilih. )a!oran anda se!atutnya tidak

melebihi lima muka surat.

(1& Ma,)

ASSIGNMENT + 34

PURP-SE

T'" $$" 5 t' a*#"t t +""%$ %"a"7 a/%t8 t +"t58

a+ aa%8" /" %""% tat"*" t%"+ a "%"9t"+ /"

Tu#uan tugasan ini adalah untuk membina keu!ayaan !ela#ar untuk mengenal

!asti dan menganalisis strategi%strategi taha! !erniagaan yang digunakan dalam

sebuah !erniagaan yang ter!ilih.

RE:UIREMENT

C'" a "9" /" 8 a"a (a %a+#at? a 9a $ '%+ t /" #" t'a @"

$a*"

5ilih sebuah !erniagaan ser'is di kawasan anda 7kedai dobi; bengkel kereta;

!usat fotoko!i dan lain%lain8. 9enal !asti strategi%strategi taha! !erniagaan yang


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!erniagaan tersebut gunakan dan berikan analisis yang ringkas mengenai

ke#ayaankegagalan strategi yang diguna. )a!oran anda se!atutnya tidak boleh

melebihi lima muka surat.

(1& Ma,)

Tta%= 30 MARKS

MUKA SURAT TAMAT ! END O 6AGE

Assignment 1.doc strategic management

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