Assignment 1: Case Study Hong Kong Disneyland
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Transcript of Assignment 1: Case Study Hong Kong Disneyland
PRESENT FOR:ASSOC. PROF. DR HJH. NORYATI BT AHMAD
QUESTION 2:
“DISNEY PLANS TO MAKE CERTAIN ADAPTATION TO
ITS PREVIOUS STRATEGIES TO ENTER THE EUROPEAN
(PARIS) AND JAPANESE MARKET. DO YOU AGREE
WITH ITS DECISIONS? WHY?”
For more than nine decades, the name Walt Disney has been preeminent in the field of family
entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global
corporation, The Walt Disney Company continues to proudly provide quality entertainment for
every member of the family, across America and around the world.
BUSINESSES:
Media Network
Parks and Resorts
The Walt Disney Studio
Disney Consumer Product
Disney Interactive
AREA OF CONCERN/FOCUS
:
CURRENT
STRAT
EGY
COMPETITIVE STRATEGY
THEREFORE:
Based on current business operations strategies, we believe that the decision to make certain adaptation to Disney’s previous
strategies are a right move.
Politics
Economics
Technology
Environment
LegalADAPTATI
ON STR
ATEG
Y
PESTLE THEORY
STRATEGIESTOKYO
DISNEYLAND
EUROPEAN DISNEYLAN
D
HK DISNEYLAN
D
POLITICS
*Government Regulation
*Tax Benefit
•Supportive•Stable
•Govt: 100%•Disney: 0%
•Considerable•Stable
•Govt: 61%•Disney: 39%
•Very cooperative and supportive•Stable
•Govt: 57%•Disney: 43%
STRATEGIESTOKYO
DISNEYLAND
EUROPEAN DISNEYLAN
D
HK DISNEYLAN
D
ECONOMICS
*Currency Exchange
* Labor Intensive
•Enter during good economy (1982)
* Volatile
* Creates about 14,000 jobs
•Enter during recession (1992)
* Stable
* Creates 10,000 jobs
*Enter during good economy (2005)
* Volatile
* Creates more than 18,000 jobs
STRATEGIESTOKYO
DISNEYLAND
EUROPEAN DISNEYLAN
D
HKDISNEYLAN
D
SOCIAL
•Maniac on Western Culture.
•Japanese have highly level of acceptance towards the Disney culture.
•They willing to cultivate a new and fresh culture into their lifestyle.
•Having similar culture with US.
•However, their French lifestyle is a must for them.
•Cannot comply with the American culture.
•Truly Modern Asian.
•Willing to adapt American culture due to being colonized for too long.
•Chinese have broad minded in business.
STRATEGIESTOKYO
DISNEYLAND
EUROPEAN DISNEYLAN
D
HK DISNEYLAN
D
TECHNOLOGY
•Very up-to-date with technology advancement.
•Very up-to-date with technology advancement.
•Very up-to-date with technology advancement.
STRATEGIESTOKYO
DISNEYLAND
EUROPEAN DISNEYLAN
D
HK DISNEYLAN
D
LEGAL
•A very strict labor law enforce.
•They protect both employer and employee.
•No flexibility or negotiation in terms of work.
•Employee are not allows to dismiss easily during working time.
•HK government regulations must be the fundamental understanding.
•Minimize all the problems between parties.
STRATEGIESTOKYO
DISNEYLAND
EUROPEAN DISNEYLAN
D
HK DISNEYLAN
D
ENVIRONMENT
* Located at Urayasu, Chiba : delta of the Edo River.
•High consideration on safety issues.
•The management make sure all the facilities provided comply with the safety standards.
*Located at Marne La Valle, France : a new town in the eastern suburbs of Paris.
•High consideration on safety issues.
•The management make sure all the facilities provided comply with the safety standards.
•Function as gateway to China Mainland.
•High consideration on safety issues.
•The management make sure all the facilities provided comply with the safety standards.
WHY NEW STRATEGY NEEDS TO BE
IMPLEMENT IN HONG KONG DISNEYLAND?
2. Local Adaptation
Cross culture adaptability is really important to the new business operations, by doing this, the company will earn benefits such as:
1.Easily accepted by local people
2.Gaining positive support by local authority
3.Manage to operate in good business environment.
2005: Hong Kong economy
in a very healthy and
stable condition
3. Right Timing
1
• Demographics factors: very important to create business opportunity and well operated in new country/place.
2• New strategy need to be
imply based on different business operations.
3• Well verse with local
cultures will give more benefit for global expansion.