Album Cover 1 Name Key Features Highlighted The image of this album is almost quite

childish and is fairly casual because of the handwriting style of the font.

The font in the title is Olly’s ‘default’ font and it has been used in all his other albums.

He’s shown to be cheeky with a grin on his face to show he’s funny and nice.

He is represented to be casual and wearing normal clothes. He is wearing braces which is stereotypical of Olly.

Album Cover 2 Name Key Features Highlighted This album clearly has a different theme

and font to Olly Murs’ old album covers. The album looks more professional and

stylish than the old albums. The font of the album has changed

slightly from all his other albums. The picture shows Olly being more

serious and shows him being a little more artistic.

His style has changed to a little more smart casual as opposed to his casual look before.

Album Teaser Trailer Key Features HighlightedOlly Murs does not have a Teaser Trailer Olly Murs doesn’t have a Teaser Trailer,

this could be because he is not big enough as an artist and his audience is not big enough to need one.

Music Video Single – Right Place Right time Key Features Highlighted The video goes along with the style and

feel of the album cover because in the video it is all about Olly and it shows him being fun and quite cheeky.

There are lots of bright colours and colourful scenes which matches the colour scheme of the album.

The video is all about Olly and he is definitely the main focus in the video.

The video is a mix of narrative and performance, where it shows how Olly made it through X Factor to be famous.

Music Video Single Key Features Highlighted The video for never been better is very

similar as right place right time in the sense that Olly Murs is still the main focus in the video.

However the colours are much darker (which matches the album colour scheme) and it is more serious and

Artist: Olly Murs

mature. The video also seems a bit more stylish

and mature compared to his previous albums which were more colourful and maybe a bit childish.

This video is much more performance based and maybe less Narrative.

Features seen across all 4 products to create brand identity:

Olly Murs is the main focus and is always the standout person in the videos He is always represented as cheeky, funny and happy He’s presented as stylish and quite old fashioned British guy His videos are mostly performance over narrative