Asset Store: Feed Your Game Dev Habit By Michael Lyashenko “TBD”, Unity Technologies.

Asset Store:Feed Your Game Dev Habit

By Michael Lyashenko“TBD”, Unity Technologies

Image courtesy of Firaxis Games

Ohai2Unity!

How did they sell?

Typical Game Sales Curve

Asset Store Sales

* Income per month on the left, month on the bottom

2 Packages,17.5 Months

Gross Earnings• $28,945 USDNet Income (after Asset Store’s 30% cut)• $20,261.50 USDAverage Monthly Income• $1145 USD… just from those two packages.

Not too bad.

Asset Store

• Obviously smaller market saturation

Asset Store

• Obviously smaller market saturation• Much longer time investment

Asset Store

• Obviously smaller market saturation• Much longer time investment• Significantly smarter customers

Asset Store

• Obviously smaller market saturation• Much longer time investment• Significantly smarter customers• New customers every day

Success on the Asset Store

• Skill


• Skill• Commitment


• Skill• Commitment• Communication


• Skill• Commitment• Communication• Documentation


• Skill• Commitment• Communication• Documentation• Accessibility


• Skill• Commitment• Communication• Documentation• Accessibility• Presentation

Secret Weapon

1. Make great stuff2. Put it on the Asset Store3. Profit?

Secret Weapon

1. Make great stuff2.Use it!3. Put it on the Asset Store4. Profit!

Flashback

Piracy

• Threat?

Piracy

• FREE ADVERTISING!

Piracy

• Free advertising!

Piracy

• Free advertising!• Profit!

Piracy


Response• Restrictions?

Piracy


Response• Restrictions? No.• Rewards!

Piracy


Response• Restrictions? No.• Rewards• Updates

Piracy


Response• Restrictions? No.• Rewards• Updates• Support

Piracy


Response• Restrictions? No.• Rewards• Updates• Support• Extra content

Pricing & Profit

• How much to charge for your work of art?

Pricing & Profit

• How much to charge for your work of art?• Think and compare, try to be objective

Pricing & Profit

• How much to charge for your work of art?• Think and compare, try to be objective• Consider starting at a discount

Pricing & Profit

• How much to charge for your work of art?• Think and compare, try to be objective• Consider starting at a discount• $20 – Price of an indie game• $45 – Below the $50 mark• $65 – 2/3rd of $100, price of a AAA title

Pricing & Profit

• How much to charge for your work of art?• Think and compare, try to be objective• Consider starting at a discount• $25 – Price of an indie game• $45 – Below the $50 mark• $65 – 2/3rd of $100, price of a AAA title• $95 – Absolute maximum

Inside Scoop

• So what can you expect to earn?

Inside Scoop

• So what can you expect to earn?• Fog of War: …

Inside Scoop

• So what can you expect to earn?• Fog of War: $3,900 per year

Inside Scoop

• So what can you expect to earn?• Fog of War: $3,900 per year• Water Shader: …

Inside Scoop

• So what can you expect to earn?• Fog of War: $3,900 per year• Water Shader: $6,600 per year

Inside Scoop

• So what can you expect to earn?• Fog of War: $3,900 per year• Water Shader: $6,600 per year• HUDText: …

Inside Scoop

• So what can you expect to earn?• Fog of War: $3,900 per year• Water Shader: $6,600 per year• HUDText: $12,045 per year

Inside Scoop

• So what can you expect to earn?• Fog of War: $3,900 per year• Water Shader: $6,600 per year• HUDText: $12,045 per year• Starter Kits: $13,740 per year

Inside Scoop

• So what can you expect to earn?• Fog of War: $3,900 per year• Water Shader: $6,600 per year• HUDText: $12,045 per year• Starter Kits: $13,740 per year• TNet: …

Inside Scoop

• So what can you expect to earn?• Fog of War: $3,900 per year• Water Shader: $6,600 per year• HUDText: $12,045 per year• Starter Kits: $13,740 per year• TNet: $45,150 per year

Inside Scoop

• So what can you expect to earn?• Fog of War: $3,900 per year• Water Shader: $6,600 per year• HUDText: $12,045 per year• Starter Kits: $13,740 per year• TNet: $45,150 per year

• Total: $81,435

Inside Scoop

• So what can you expect to earn?• Fog of War: $3,900 per year• Water Shader: $6,600 per year• HUDText: $12,045 per year• Starter Kits: $13,740 per year• TNet: $45,150 per year• NGUI: …

• Total: $81,435

Inside Scoop

• So what can you expect to earn?• Fog of War: $3,900 per year• Water Shader: $6,600 per year• HUDText: $12,045 per year• Starter Kits: $13,740 per year• TNet: $45,150 per year• NGUI: $432,445 per year

• Total: $513,880

Conclusion

• It’s your move.

Asset Store: Feed Your Game Dev Habit By Michael Lyashenko “TBD”, Unity Technologies.

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