Assessment 2 - Individual Report

Maori and Tourism in Aotearoa Individual Report ID: 0594617

Introduction

The purpose of this informative report is to establish the research found on Kohutapu Lodge & Tribal Tours in terms of its operation, achievements and (potential) success as a Maori operated tourism company within New Zealand. Firstly, this report will give the history and background behind the business and describe what type of activities and services the company has to offer. Secondly, an analysis will be carried out of the Maori tourism company’s target markets and provide forecasting for the target market/s described. Thirdly, a competition matrix will be displayed of five direct/indirect competitors to Kohutapu Lodge & Tribal Tours. Fourthly, a web audit will be provided of the tour company’s internet website and finally this report will contain a discussion behind potential future success of Kohutapu Lodge & Tribal Tours within the New Zealand tourism industry.

History and background of Kohutapu Lodge & Tribal Tours

Kohutapu Lodge (formally trading as Lake Aniwhenua Lodge) is a lakeside accommodation and Maori cultural tourism product located in the heartland of Murupara, 65 kilometres south-east of Rotorua nestled on the edge of Lake Aniwhenua. In the 1960s-70s Murupara residents had high incomes and the town had many of the facilities that existed in Rotorua. With the opening of the Kaingaroa Logging Company in 1981, this created a majority of the fulltime jobs for residents, however within five years the company resulted with the loss of over 250 jobs which resulted in an outflow of population from Murupara and a downturn in the local economy (McClintock, 1998). With the decline of the local economy in the late 1980’s, Nadine Toetoe now one of the owners of Kohutapu Lodge & Tribal Tours, left Rotorua to move back to Murupara, and opened the lodge on the shores of Lake Aniwhenua with the hopes of a more positive future for Murupara.

Kohutapu Lodge & Tribal Tours is owned and operated by a local Maori family with Nadine Toetoe and her husband Karl at the head of the business. The Toe Toe whanau (family) belong to the Ngati Manawa Tribe, and their whakapapa (family tree) stretches back to these lands 400 years before the Great Migration, to the first inhabitants of this rohe (land within the tribal boundaries). Many of their stories have been handed down generation to generation and are waiting to be shared especially with you, along with plenty of interactive cultural activities and traditional kai (food) experiences (Kohutapu Lodge, 2016). Nadine and Karl were assisted by the Poutama Trust in starting their own tourism lodge in Murupara who are an independent charitable trust established in 1988 to provide business development services to Maori (Poutama Trust, 2014). According to Kohutapu Lodge (2016), the company’s dream is “to create an unpretentious cultural tourism and accommodation experience at grassroots level – authenticating the life experiences of Maori and establishing a truthful representation of who we are today as a people, for our visitors. Our business is whanau (family) owned and operated. The experiences we offer are genuine and relaxed in an intimate natural setting” and their mission as a Maori tourism business is to “create an outstanding, intimate, interactive and highly sought after cultural experience off the beaten track in the heart of Murupara, where we will share tribal stories, food and visit sites of significance before staying overnight in a culturally themed accommodation. Our long term goal is to create employment and further support the local economy, not only through sourcing our local produce, but working with the Iwi and the Marae where and when we can. Social responsibility will also be woven into our tours where our visitors will be engaging and giving back to the tamariki (children) of this area through our schools”.

1


Description of activity/services offered

Kohutapu Lodge offer 48 beds spread across a number of various accommodation options which include private lodge cabins, self-contained cottages and sheltered private grassed sites overlooking the lake for camping purposes. The lodge cabins contain new bunkbeds, mattresses and linen with shared bathroom and kitchen facilities while the self-contained cottages contain ensuites, dining rooms, kitchenettes and Sky TV. The visitors who choose to camp also have full use of the shared bathroom/kitchen/dining facilities. Prices for accommodation options vary from $35.00 for camping to $80.00 for cabins to $130.00 for cottages. As well as the accommodation as per mentioned there are a number of other facilities that visitors have access to during their stay. These facilities include a communal lounge room, communal dining room, shared shower and toilet facilities, coin operated washing machine and dryer, cooking facilities, fridges, BBQ area, Sky TV and a fish cleaning area (Kohutapu Lodge, 2016).

Within services offered, Kohutapu Lodge also offer the option to pay for a traditional ground cooked hangi. Visitors will get to see the food being set on hot rocks in an earthen pit, before being covered with wet sacks and dirt where it will cook for up to three hours. Included within the hangi is lamb, chicken, pork, potatoes, kumara, pumpkin and hangi stuffing. With the hangi visitors will also have access to fried bread, a variety of salads and finish with dessert of triffle, fruit salad and cream. On top of this depending on seasonality guests may also be able to experience eel, watercress, sweetcorn, kamokamo, smoked trout, venison and wild pork. Hangi meals cost $40 per child and $50 per adult. After communal dining, visitors are welcome to congregate in the communal lounge room to listen to fascinating Maori story telling from Maurice Toetoe the father of the family who is a highly respected elder within the local Maori iwi (Kohutapu Lodge, 2016).

On-site guests have the opportunity to take part in cultural Maori activities including Maori bread cooking classes, flax weaving and learning how to wield traditional Maori weapons. Off-site guests can take part in fishing, eeling, waka paddling, kayaking and even deer and pig hunting and game bird hunting trips. Flax weaving cooking classes, fishing, eeling and waka paddling can be purchased individually or as a package to save on costs for visitors who want the whole experience. They can also be packaged with local half day tours of the area by Maurice. Hunting trips can be purchased as a half trip at $500.00pp or full day trip at $850.00pp. Animals available for hunting is on a seasonal basis. As an extra treat visitors have the chance to travel with Nadine to the local primary school on the morning following a hangi with food parcels created from all the left-over food from the evening before for all the school children, many who are from underprivileged families. Guests are also able to exchange cultural knowledge with the school children and teach them about where they are from to help future educate the local community (Kohutapu Lodge, 2016).

Analysis of target markets and forecasting

When identifying the primary target market/s of Kohutapu Lodge & Tribal Tours it is important to consider the market/s based on demographic, geographic, psychographic and behavioural segmentation. As the company does not directly identify their target market/s within the written information on their website it required looking into over informational avenues such as photos on their website, types of products offered and their pricing options and most importantly feedback from previous visitors both on their website and on trip

2


advisor where many of the visitors identify the type of visitor they are. It was found that at more than half of the customer feedback posts were from overseas tourists who were part of a tour group using the New Zealand bus tour company ‘Stray’ (Trip Advisor, 2016). Looking at the Stray website it was discovered that Kohutapu Lodge was one of the businesses that Stray fully endorsed within many of their tours (Stray, 2016). Based from this information it is possible to determine a primary target market based on each area of market segmentation.

First and foremost, Stray primarily targets backpackers visiting New Zealand from overseas, often experiencing their OE. From this it was necessary to research some statistics. According to Tourism New Zealand (2016), the backpacker segment aged 18-24 years represents approximately 11% of New Zealand’s holiday arrivals and visitor spending which makes it a valuable visitor segment for New Zealand. Furthermore, backpackers account for over 159,000 visitors to New Zealand each year and spending an average of over $3,700. Looking at the photos throughout the Stray website all of the photos taken appear to be of travellers within this age bracket and Stray (2016) also state that ‘Stray’s guided bus network is designed for adventurous travellers’ which once again supports the demographic age bracket identified. Moreover, the photos on the Kohutapu Lodge & Tribal Tours website also show visitors within these age demographics (Kohutapu Lodge, 2016).

It is not enough to just identify the demographic market segmentation. One must also break down geographically which areas these backpackers are travelling from. According to Tourism New Zealand (2016), the current strategies in order to bring more international backpackers into New Zealand are primarily focused on backpackers from the UK and Europe. This target audience has been selected based on volume of arrivals, growth of arrivals and a specific need to target this type of traveller with tailored content based on their unique travel style. Transient backpackers from Australia have also been identified as a key area to grow backpacker arrivals. Under the 100% Pure New Zealand brand, Tourism New Zealand targets the backpacker segment via the ‘Play More Every Day’ campaign. In addition to this Tourism New Zealand has formed a partnership with the Backpacker, Youth and Adventure Travel Association (BYATA) who are Tourism New Zealand’s key New Zealand based partner and communications channel for this sector (Tourism New Zealand, 2016). Another popular geographical market segment are young Asian travellers who generally travel alone. According to Tourism New Zealand (2016), Rotorua is identified as one of the top two regions which are visited by ‘young Asian adventurers’ and 61% of this market sector chose to travel as part of a tour group and top attractions visited include geothermal attractions, hot pools, short bush walks and cultural experiences which once again supports international backpackers being a primary target market for Kohutapu Lodge & Tribal Tours (Tourism New Zealand, 2016).

Finally, in identifying the target segmentation based on psychographics this area can also be known as ‘lifestyle’ and is measured by looking into the activities, interests and more importantly the motivators behind why the visitors have travelled to New Zealand. Based on statistical information found and previously discussed within demographic and geographic market segmentation, it was found that the youth market of backpackers come here for a mix of adventure tourism, cultural experiences and to experience the ‘clean green’ unique New Zealand landscape, all areas which Stray extensively cover within their tours. In relation to this even if backpackers coming to New Zealand have not directly booked with Kohutapu Lodge & Tribal Tours or do not already know of the company, when the travellers choose to

3


use Stray, Kohutapu Lodge is often already included as part of one of Stray’s New Zealand Tours so Kohutapu Lodge will still receive business from this market (Tourism New Zealand, 2016). The general lifestyle of youth backpackers within New Zealand comprises mostly of current/former international students from both domestic and international universities/educational institutions on a low to mid-range income. Many of these backpacking travellers choose to work on a casual basis as they travel. Statistics from Statistics New Zealand (2016) also show over the past 15 years until the present there has been a direct correlation between seasonality and backpacker accommodation occupancy rates with the months December/January having an occupancy rate of/or close to 100%. Further discussion of future target markets for Kohutapu Lodge & Tribal Tours will be continued with discussion of company potential success.

Competition matrix

The following chart shows a competition matrix of five Maori owned/operated New Zealand Tourism businesses who are direct competitors to Kohutapu Lodge & Tribal Tours. Although Kohutapu Lodge is placed in an ideal New Zealand location to receive high amounts of tourism, it also has to compete with multiple Maori owned/operated businesses in the local area as Rotorua is the largest hotspot for Maori owned/operated tourism businesses. All information on the businesses below has been sourced from the following references (shown in order). (Tamaki Maori Village, 2016; Whakarewarewa Thermal Village Tours, 2016; Te Puia, 2016; Mitai Maori Village, 2016; Ngai Tahu Tourism, 2016).

Name of Competitor

Services Provided

Strengths Weaknesses

Tamaki Maori Village

Facial tattooing, weaving, carving and Maori food cooking demonstrations

Invitations to participate in stick games, warrior training, poi learning and haka performing

Cultural performances of dance, song, weaponry displays and stick games.

Traditional shared feast of Maori hangi buffet

Transfers to and from all Rotorua accommodation

Living Pre-European Maori Village

Licenced bar Private outdoor spa Overnight

accommodation (linen and bedding provided)

Continental breakfast (with overnight stay)

Complimentary transfers from all Rotorua accommodation.

Experiences staged to be as authentic as possible.

Traditional hangi feastStrategically placedLanguage translation features on websiteStudent discount pricingExtensive marketing coverage through

Tourism New Zealand and social media.

Minimum group size of 10 required for overnight stay

Website is rather dark and gloomy (however this may be to reflect tour takes place at night)

Experience may be ‘too’ authentic for certain overseas tourists and overwhelming or frightening (particularly taking place after dark).

Whakarewarewa – The Maori Living Village

Three different tour options including Wakarewarewa Village Tour, Tararewa Legacy Tour and Rotorua Trilogy Tour

Education on everyday geothermal energy by Maori people.

Personalised tattoo service is a unique selling point for business.

Camping ground accommodation offered (very cheap)

Many products at gift shop are tailored to meet the region i.e. mud and honey products.

Extensive education on Maori traditions and customs

Clever use of hot pools to cook eggs and corn

Minimum group booking of 10 people or more required for overnight stay.

Large amount of educational information given is on scientific rather than Maori cultural aimed.

4


Traditional song and dance by Te Pakira Performance Group

Overnight Marae stay. Cruise ship packages Personalised tattoo

design by Maori Taa Moko artist based on information shared by visitors about themselves.

Gift shop selling Maori, honey and mud products.

Hot water beach – campground

(unique selling point).Full traditional Maori hangiGNS Science FacilityOpen all day

No prices listed on website for overnight stays

High percentage of business is commercialised rather than culturally purposed.

Te Puia Showcased Maori dance and song.

Maori guided tours of native bush and geothermal valley.

Maori guides offer stories based down from their tipuna (ancestors).

Watch and interact with master Maori carvers, weavers and their students.

Cultural programmes every year.

Witness geothermal cuisine up close and personal at Ngararatuatara – natural cooking pool.

Taonga Gallery Gift Shop

Opportunity to view live kiwi birds in nocturnal kiwi house.

Offers both day and night toursNew Zealand Māori Arts and Crafts Institute

granted company the role of guardians of Māori arts, crafts and culture.

Home to the national schools of Māori carving and weaving.

Te Puia has been involved for over 40 years in the carving of over 30 wharenui (meeting houses) throughout New Zealand and created countless gifts for official guests and dignitaries visiting New Zealand (good marketing publicity).

Products sold in gift shop are authentically made by mater Maori carvers and their students.

Commercialization of authentic Maori products.

Business only offers tours/experiences but no accommodation options.

Website contains more educational information than tourist product information.

Possible influence by commercialization due to tourism on Maori products/service offered – possible staged authenticity.

Mitai Maori Village

Authentic cultural performance through songs, dance, tales, legends and displays of weaponry and poi performance

Display of war canoe hand carved my Mitai family being paddled down the Wai-O-Whiro Stream by authentically dressed Maori warriors.

Authentic hangi meal cooked in hangi pit.

Guided bush/glowworm walks.

Unique selling points to make experience more authentic such as Maori warriors in hand carved canoe and chilled water with meal served right from the springs on location

Complimentary pick up from local accommodation.

Product appears much less influenced by commercialization than other similar Maori products.

Packages very moderately priced

No accommodation type products/overnight experiences offered

In order to view package prices, you need to start a booking first

Possible a little ‘too authentic’ or intimidating for some international tourists.

No gift shop to encourage extra spending (however this can also be a positive as it preserves cultural products within the local tribe).

Rainbow Springs Nature Park

Close encounters with tuatara feeding/talk, blue tongued lizard, water dragon, native reptiles, eeling feeding and trout feeding/talk

Bird encounters/shows with canopy aviary (where you can feed birds), exotic birds, Parakeet Island and other NZ native birds including kaka, weka, kea and morepork.

Product is very environmentally/educationally/conservation designed

More suited to children which many other Maori owned business are not (some may be too frightening for younger children).

Quite unique from any other Maori owned products within New Zealand.

Annual pass available which offers large discounts at on site shops and other bonuses

Maori tribe (Ngai Tahu) owners operate nine other tourism businesses within New Zealand.

No Maori cultural experience within products offered for visitors who may want that

Majority of product is targeted solely at child market, needs more market segmentation for off-peak seasonal times.

5


‘Big Splash’ 9-minute boat ride with some of NZ’s unique stories

Gift shop and café. Become a junior keep

programme. Sponsor a kiwi.

When analysing some of the direct competitors to Kohutapu Lodge & Tribal Tours as displayed above, it was found that these competitors carried a variety of different strengths and weaknesses. However, certain patterns did appear in a number of these competitors including the obvious influence of commercialization of many of these products. Unfortunately, this can lead to things such as loss of cultural identity and traditionally values and staged authenticity. As clearly evident in indigenous tourism today, tourism can be an economic necessity but a social evil (Browne, 1996).

Web audit

The following chart is an audit of Kohutapu Lodge & Tribal Tours’ website. The audit looks at all aspects of design of the website including the choice of web address name based on its purpose and the target audience, the overall functionality of the website and quality/choice of the information displayed on the website and the layout, navigation flexibility and links to other areas of context outside of the website displayed within the website.

Web address, purpose and audience

Functionality, information and content of the website

Layout, navigation, links of the website (anything missing unclear)

Web address - http://www.kohutapulodge.co.nz/

The functionally of the company website does what it is intended to do. It clearly informs what the company has to offer and all relevant information a visitor would require is easy to find.

The layout of the website is simple however this is not a bad thing as it is makes it easy for the viewer to locate all the appropriate information they are after without over complicating navigation of the website.

The colours of the website and in particular the font has been well chosen in relation to making it easy to read the writing displayed e.g. white text on dark background and vice versa.

The choice of URL link to their website although it clearly identifies the company within the web address, the name ‘Kohutapulodge’ can take a moment to type and is easy to misspell, particularly for tourists from outside of New Zealand, possible shortening the URL name to ‘Kohulodge’ to something similar would be appropriate.

Also the website address only identifies the accommodation part of the product which may be less important to tourists than the Maori tour cultural part of the product itself.

The information displayed on the site is well chosen and appropriate to the target audience. The information is plenty extensive but as the same time simply written so it is not over complicated for those to understand who do not have English as a first language.

The links featured on the website are very limited but cover all necessary avenues including a link to Trip Advisor. However, this link only takes the viewer to the Trip Advisor homepage rather than the companies’ profile within Trip Advisor.

Another appropriate link is to the companies Facebook page which is important as social media is a valuable way to market a tourism business today with so many people (particularly the younger market) being technologically adept.

Overall the website is very simple to navigate and all relevant information a tourist may require is easy to locate.

In doing a Google search using the key words ‘New Zealand Maori tours’ and even narrowing it down to ‘Rotorua Maori tours’ Kohutapu Lodge & Tribal

The website includes all important and relevant information which should be required by a business including an overview of the company, very clear

The website appears to cover all appropriate avenues however some things which may be lacking include:

- With so many regularly used social

6

http://www.kohutapulodge.co.nz/


Tours does not even appear in the first Google pages. This could be possible be because Kohutapu Lodge is not centrally located in relation to Rotorua.

Getting on the first Google page as a business is a combination of several things:

- Based on views of the website by people browsing.

- Original content i.e. your company can be docked for stealing content from others pages.

- Link your website to appropriate and commonly used keywords

- Change your website code/link to something more appropriate

- Pay money to Google be on the first page

It is also important to note that although using a local address e.g ‘.co.nz’ can earn you points for people searching locally it can affect your popularity on an international scale. Kohutapu Lodge uses a co.nz link so maybe should invest in a .com related link like some of its large competitors such as Tamaki Tours.

step by step instructions as well as a map for how to locate the property, A full list and overview of all products offered which are split into categories i.e. accommodation, food, tours, activities etc., full contact details for further enquires and one of the most important things clear prices on all products offered by the company.

media applications used today it would be sensible to cover more avenues that just Facebook such as Twitter, Instagram, Pinterest, Tumlr and Snapchat.

- It could also be constructive to possible provide some other type of interactive media within their website such as videos or sound.

Discussion of company potential success

The final area to evaluate for Kohutapu Lodge & Tribal Tours is a discussion of the company’s potential success. There are a number of factors to consider when evaluating the success of a tourism company. One such issue/barrier involved with running a Maori tourism business is the negative perceptions of tourism on Maori culture and values. As explained earlier more and more Maori owned tourism businesses are becoming affected by commercialization. This is primarily because although the Maori people wish to retain their traditional customs and values, in order for a tourism business to be able to cover operating costs and more importantly make a profit they must look into all avenues to bring in more revenue from tourists which in the case of a Maori operated tourism business can lead to staged authenticity and mass production of Maori items such as a Taongas, Maori clothing and traditional objects which originally carried an extremely cultural/sacred value to that Maori people but now is being sold for profit to tourists who many don’t view it that way (The Stafford Group, 2000). However, in the case of Kohutapu Lodge & Tribal Tours they have managed to keep the influence to commercialization to a minimum and only offering authentic type products which are related to the land, traditional culture and values and other natural areas of the environment. Although not being centrally located like some of the larger Maori tourism owned businesses may be seen as a hindrance, it allows them to operate in a more remote region which has not yet been touched by commercialization and therefore better preserve the traditional Maori customs/values of the local tribe and just as importantly preserve the untouched land (Kohutapu Lodge, 2016).

Another important factor/barrier to consider within operating a successful tourism business is the owner’s/operators knowledge of the tourism industry both on a local and national scale. Unfortunately, the average percentage of uneducated Maori people is much higher than that today of New Zealand/European people which gives tourism business’s owned/operated by Europeans that advantage of Maori operators as they are often far more educated to begin with (The Stafford Group, 2000). However, it is fortunate for Kohutapu Lodge & Tribal

7


Tours that one of the owners of the business Nadine Toe Toe is extremely experienced and highly educated within the New Zealand tourism industry which gives Kohutapu Lodge a distinct advantage over its competition in this regard. Nadine has gained considerable Marketing, Sales and operational tourism management experience and has built extensive relationships across the NZ Tourism Distribution Chain and Tourism Operator Networks. Nadine also has strong national operator connections having worked with the Maori Tourism RTO and holds a Bachelor or Management Studies Degree, with a double major in Marketing and Human Resources Management (Global Storytellers, 2016). This allows Nadine to highly effectively manage and market Kohutapu Lodge & Tribal Tours much more efficiently than much of its direct/indirect competition within the New Zealand tourism industry.

Finally, one of the most pivotal areas of running a successful tourism business is revenue management. This refers to not only revenue coming into the company but also having enough revenue to cover costs such as marketing, overheads, staffing and establishing the business. Once again Kohutapu Lodge has a large advantage in this avenue with Nadine having extensive marketing, HR and tourism management experience within the industry. Furthermore, in regards to staffing costs these are very minimal as the company is solely owned and operated by the family with the exception of volunteers they get during busy peak seasons which rather than pay them a wage they provide the volunteers with accommodation and food during their stay. In addition to this Nadine has already established an extensive social network within the New Zealand tourism industry to this helps minimize marketing costs for the business in helps increase the company target market’s catchment area (Global Storytellers, 2016; Kohutapu Lodge, 2016)

Conclusion

In conclusion, looking back at what has been discussed within the report it has been discovered that Kohutapu Lodge & Tribal Tours is a well establishment company within New Zealand. Although it may not on the same well know level as some of its much larger competitors, it has managed to operate quite successfully for over a decade. It is far more untouched by commercialization which has allowed the Maori owners to maintain and promote their traditional Maori values and customs. The company offers a variety of products/services including accommodation, cultural tours and a vast array of mostly cultural activities. The company appears to primarily target young backpackers within the 18-24 aged group and of a mix of international ethnicities including European, Asian and Australian. Although strategically placed within a tourism hotspot this means that Kohutapu Lodge has a vast array of tourism business competition however with the owner’s vast knowledge/educational experience of the New Zealand tourism industry and their extensive social network this means that the company is still able to compete with the larger competition in the area. The company’s website is very well designed however the web address and where it is located during a Google search could be improved on and is definitely worth investing in. Kohutapu Lodge & Tribal Tours appears to be a must see Maori tourist attraction within Aotearoa according to feedback from visitors and hopefully will be around for many years to come.

References

8


Browne, V. L. (1996). The Meaning of Ecotourism 'A New Zealand Perspective' . Auckland:

Massey University . Retrieved from https://www.google.co.nz/url?

sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0ahUKEwi6u7fStOzMAhWDKK

YKHXvLA4sQFggaMAA&url=http%3A%2F%2Fmro.massey.ac.nz%2Fbitstream

%2Fhandle%2F10179%2F6200%2F02_whole.pdf%3Fsequence%3D2%26isAllowed

%3Dy&usg=AFQjCNEECSL6BmB52YDtLrSa

Global Storytellers. (2016). The Global Story Consultants Team. Retrieved from Global

Storytellers website: http://www.globalstoryconsultants.com/global-consultants

Kohutapu Lodge. (2016). Kohutapu Lodge - about us. Retrieved from Kohutapu Lodge &

Tribal Tours website: http://www.kohutapulodge.co.nz/about-us.html

McClintock, W. (1998). Resource Community Formation & Change: A Case Study of

Murupara. Christchurch: Taylor Baines & Associates. Retrieved from

http://www.tba.co.nz/pdf_papers/1998_wp_07_murupara.pdf

Mitai Maori Village. (2016). Mitai Maori Village Tours - About. Retrieved from Mitai Maori

Village website: http://www.mitai.co.nz/

Ngai Tahu Tourism. (2016). Rainbow Springs Nature Park - About. Retrieved from Rainbow

Spring Nature Park website: http://www.rainbowsprings.co.nz/

Poutama Trust. (2014). Poutama Trust - About. Retrieved from Poutama Trust website:

http://www.poutama.co.nz/index.htm

Statistics New Zealand. (2016). Accomodation Survey. Wellington: Statisics New Zealand.

Retrieved from

http://www.stats.govt.nz/browse_for_stats/industry_sectors/accommodation/

AccommodationSurvey_HOTPMar16.aspx

9


Stray. (2016). Kohutapu Lodge - New Zealand Backpacking Accommodation . Retrieved from

Stray website: http://www.straytravel.com/search-results/?

Search=kohutapu+lodge&action_doSearch=Submit+Query

Tamaki Maori Village Rotorua. (2016). Tamaki Tours - About. Retrieved from Tamaki Maori

Village Rotorua website: http://www.tamakimaorivillage.co.nz/rotoruawelcome

Te Puia. (2016). Te Puia - About. Retrieved from Te Puia website: http://www.tepuia.com/

The Stafford Group. (2000, November). Closing the Gaps - He matai tapoi Maori - barriers

and impediments short report. Wellington, New Zealand. Retrieved from

https://autonline.aut.ac.nz/courses/1/TOUR503_2016_01/content/_3665684_1/

Closing%20the%20gaps%20-%20short%20report.pdf

Tourism New Zealand. (2016). Backpacker Market Sector. Retrieved from Tourism New

Zealand website:

http://www.tourismnewzealand.com/markets-stats/sectors/backpacker/

Tourism New Zealand. (2016). Youth Travellers to New Zealand - Market Segment Profiles.

Wellington: Tourism New Zealand. Retrieved from

http://www.tourismnewzealand.com/media/1766/youth-markets-snapshot.pdf

Trip Advisor. (2016). Kohutapu Lodge & Tribal Tours visitor feedback. Retrieved from Trip

Advisor New Zealand website: https://www.tripadvisor.co.nz/Hotel_Review-

g2578441-d2542570-Reviews-or10-Kohutapu_Lodge_Tribal_Tours-

Murupara_Bay_of_Plenty_Region_North_Island.html#REVIEWS

Whakarewarewa Thermal Village Tours. (2016). Whakarewarewa the Living Maori Village -

About. Retrieved from Whakarewarewa the Living Maori Village website:

http://www.whakarewarewa.com/

10

Assessment 2 - Individual Report

Documents

Transcript of Assessment 2 - Individual Report