ASSESSING CONTENT WEBSITE - Resources Online · 2017-05-12 · Backlinks High-quality backlinks...
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ASSESSING YOUR SEO These six areas have the greatest impact on search ranking. Within each area, factors appear in order of importance. HOW DOES YOUR SITE FARE? Find out. For a limited time, get a free, 15-point assessment from one of our SEO experts. We have the diverse skills to identify and resolve the full range of issues that limit your search ranking. Go to ronline.com/GoSEO to get started. CONTENT Quality Well-written, relevant, and engaging Keywords Researched and included on the page Freshness Frequent updates to content Unique Different approach to the topic Presentation Attractive and readable WEBSITE Mobile-friendly Rich and responsive, with reasonable load time Structure Crawlable by bots URL structure Short and meaningful Targeting Regional SEO CONNECTIONS Backlinks High-quality backlinks from trustworthy sites Backlink text Specific and relevant keywords Backlink quantity High number of links Internal links Beneficial internal links between pages ORGANIZATION Longevity Trustworthy, stable URL Reputation Links, shares, and likes from reputable people and organizations, accumulated over time PAGE HTML HTML tags Unique, high-quality title and description tags, with keywords Image alt tags and file names Descriptive and include keywords Headings Compelling, with strategic keywords Structured data Present on pages Duplicate content Canonical tags added FANS Presence Accounts on key social networks Activity Regular posts Following Significant following (206) 283-8300
Transcript of ASSESSING CONTENT WEBSITE - Resources Online · 2017-05-12 · Backlinks High-quality backlinks...
ASSESSING YOURSEOThese six areas have the greatest impact on search ranking. Within each area, factors appear in order of importance.
HOW DOES YOUR SITE FARE?
Find out. For a limited time, get a free, 15-point assessment from one of our SEO experts. We have the diverse skills to identify and resolve the full range of issues that limit your search ranking.
Go to ronline.com/GoSEO to get started.
CONTENT
QualityWell-written, relevant, and engaging
KeywordsResearched and included on the page
FreshnessFrequent updates to content
UniqueDifferent approach to the topic
PresentationAttractive and readable
WEBSITE
Mobile-friendlyRich and responsive, with reasonable load time
StructureCrawlable by bots
URL structureShort and meaningful
TargetingRegional SEO
CONNECTIONS
BacklinksHigh-quality backlinks from trustworthy sites
Backlink textSpecific and relevant keywords
Backlink quantityHigh number of links
Internal linksBeneficial internal links between pages
ORGANIZATION
LongevityTrustworthy, stable URL
ReputationLinks, shares, and likes from reputable people and organizations, accumulated over time
PAGE HTML
HTML tagsUnique, high-quality title and �description tags, with keywords
Image alt tags and file namesDescriptive and include keywords
HeadingsCompelling, with strategic keywords
Structured dataPresent on pages
Duplicate contentCanonical tags added
FANS
PresenceAccounts on key social networks
ActivityRegular posts
FollowingSignificant following
(206) 283-8300
