Assertiveness and Persuasion[1]

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    Assertiveness and

    Persuasion

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    What comes to mind when

    someone says you are:

    Assertive

    Persuasive

    Aggressive Passive

    Manipulative

    Controlling

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    Personal Assessment

    Do you already know your level ofassertiveness, persuasiveness?

    If asked to give a speech to a large group do

    you cringe in horror and decline the invitation? When another person is hostile towards you

    do you automatically become defensive?

    Do most people know you by name?

    Do you make efforts to engage others inconversations?

    Do you ask people questions?

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    Never forget:

    In many cases, it is how you say it, not

    what you say that matters most in

    interpersonal communication. So, be

    especially aware of your non-verbals when

    it comes to assertiveness and persuasion.

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    Persuasion v. Coercion

    Coercion

    Persuasion

    I am going to pick

    you up and throwyou off the roof.

    I am going to convince

    you that you want to

    jump off the roof.

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    Persuasion

    Related to perceptions of credibility

    Trustworthy

    Qualified

    Personal dynamism

    How could being more persuasive assist

    a pharmacist in patient care, or you in

    dealing with others?

    Caution: Persuasive not agressive

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    How can we be more persuasive

    with patients and others without

    being aggressive?

    Find common ground We both want you to get better as soon as possible

    We both want you to get completely better, so, you need to

    finish all this antibiotic

    Be honest about your intentions I need to call your doctor to verify this prescription

    I cant read the strength.(not)

    Be personally credible, admit when you dont

    know something Im not familiar with the use of nystatin for mental alertness

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    How can we be more persuasive

    with patients and others without

    being aggressive?

    Be patienti.e., reinforce your messages

    over time Now, next time I see you well talk about ways tohelp you quit smoking..

    Soften your appeals

    You need to stop smoking. Everyone knows itsbad for you. (not)

    I think you might see some improvement in theway you feel if you could find a way to quit..

    Save your most important point for last.

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    Assertiveness

    What happens to people who are not

    assertive?

    What are some of the characteristics of

    people who are more assertive?

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    Assertiveness Skills

    Confrontation

    Let the person know they are beingaggressive and you do not like it.

    State how you feel about the behavior andwhat the results of the behavior will be. When you arrive late for your shift, I feel angry

    because it makes me late to pick my daughter up

    from the sitter. I would appreciate it if you would call when you arerunning late, so that I can try to make otherarrangements for my daughter.

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    Assertiveness Skills

    Saying no

    When people make requests that are notreasonable, just say no.

    Set your personal limits Personally and professionally

    Moral, ethical, preferences, legal, etc.

    Because your doctor is not available right

    now, I can not refill your prescription. I mustspeak with her first. I can give you two tablesuntil..

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    Assertiveness Skills

    Making requests

    Key Point:

    Do not be afraid to ask for what you want.

    I want you to make an appointment to see your

    doctor about your knee pain. The symptoms you

    have described are serious enough that they need

    to be assessed before we try to treat this with over

    the counter medications If you can speak to me with out being disrespectful

    we can continue this conversation.

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    Assertiveness Skills

    Expressing your opinion

    Being expressive lets people know where you

    stand

    It can demonstrate credibilitymaking you

    more persuasive

    Doctor, I believe a short acting benzodiazepine

    would be more appropriate in this patient due to

    their age.

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    Assertiveness Skills

    Initiating conversations

    Be a starter, seek opportunities to engage

    others

    Avoid being abrupt or pushy

    Hello, Im the pharmacist, Mary, and I noticed you

    looking at the cough medications, can I help you

    select one?

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    Assertiveness Skills

    Being more self disclosing

    Very personal issue Sometimes, when you reveal personal information

    it can present the image of being more assertiveshowing your confidence.

    Sometimes, people will be thinking, a little toomuch information

    Find the balance.use your rapport to know your

    limits I take a blood pressure medication very similar to this

    and I have not had any negative side effects.

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    Cases

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    Dr. Smith, this is Susan Stone, the

    pharmacist at Village Pharmacy. Im

    really sorry to bother you. I know you

    are very busy. I could call back later ifyou want. But, I wanted to ask you

    about Mrs. Smiths prescription for

    Prozac.

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    Dr. Smith, this is Susan Stone, the

    pharmacist at Village Pharmacy. Im

    calling to verify the dose on Mrs.

    Smiths prescription for Prozac.