ASR - Model and Case Study

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5 simple steps from scholarship to impact

Step 1: Complete Research

Research completed and prepared for scholarly dissemination

Complete Research Confirm Funding Complete Questionnaire Layout Review Dissemination

Step 2: Confirm Funding

Sources may include research grants and internal MRU funding sources

MRU Discovery Brief* $ 400

*Post template design.

Additional services are available Including video summary.

Contact Design4Change toIdentify design options: [email protected]

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Step 3: Complete Questionnaire

Short questionnaire focused on target audiences, key channels and findings


Step 4: Layout Review

Mock-up of design layout for input and alignment.


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Step 5: Dissemination

Researchers submits to University Advancement (UA) and MRFA for internal dissemination.

UA and researcher develop an external dissemination plan. Roles and critical path defined.

We recognize not all channels may be appropriate, therefore alignment will be identified throughout this collaborative process.


Knowledge Mobilization 4.0

1.0 Scholars 2.0 Students

3.0 Practitioners 4.0 Public

UA will disseminate to external audiences, and will prepare researcher for resulting awareness opportunities, such as media coaching, or expanding to additional targeted channels.


Example 1Sonya Jakubec, Faculty of Health and Community StudiesMental Health and Wellbeing Implications of Nature Inclusion for Adults with Disabilities and their Caregivers

Funding SourcesKnowledge 4.0Alberta Parks 1.0 Academic Journal Publication, Conference Alberta Addictions and Mental Health 2.0 Community Research Showcase

Research Partnership Program 3.0 Parks forum, Conference presentation

Travel Fund 4.0 General interest newsletter, Parks website

Visual Media for Dissemination

Example 2Brad Clark, Faculty of Communications, BroadcastingWalking Up a Down-Escalator: The Interplay Between Newsroom Norms and Media Coverage of Minority Groups

Funding SourcesKnowledge 4.0Internal Research Grant Fund 1.0 Academic Journal Publication Faculty Conference Travel Fund 2.0 General lecture and presentation

3.0 Broadcast Dialogue industry publication

4.0 Global Television CalgaryVisual Media for Dissemination

Example 3Bill Bunn, Faculty of Arts‘Kill Shot’ – Bitingduck Press (2015)

Funding SourcesKnowledge 4.0Personal Development Funding 1.0 Essay and Articles

2.0 School presentations

3.0 Industry workshops, Speaker bio

4.0 Book publication, website, blog


Example 4Lynn Moorman, Faculty of Science and TechnologyWorldView Digital Earth – Elementary Geoliteracy

Funding SourcesKnowledge 4.0Internal Research Grant Fund 1.0 Academic Journal Publication, Conference Faculty Conference Travel Fund 2.0 Research assistants, Course integration

3.0 Innovation workshop, TECTERRA forums

4.0 National press, Magazine, Geospatial video


ASR - Model and Case Study

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