ASQ Professionals and LinkedIn - American Society for...
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Presented by Charles J. Timmins Founding Principal/ Chief Innovation Officer ©2013. All rights reserved ASQ Professionals and LinkedIn: 5 Strategies and Tactics PDF Compressor Pro
Transcript of ASQ Professionals and LinkedIn - American Society for...
Presented by
Charles J. Timmins Founding Principal/
Chief Innovation Officer
©2013. All rights reserved
ASQ Professionals and LinkedIn:
5 Strategies and Tactics
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OFFER It was an honor to serve you and your organization. This is my original slide deck from the LinkedIn presentation at the September 9th ASQ meeting. LinkedIn is no longer an option for those seeking to grow and sustain their career. Master and leverage its power to give you visibility and a voice in social media. I agreed to provide this slide deck for all attendees. In addition, I also offered to meet with any attendee to answer their questions and provide direction to develop their LinkedIn profile. You may contact me at 610.945.1860 or [email protected]
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Innovative • Collaborative • Authentic
I believe each of us possesses untapped, unrealized potential to make meaningful contributions. That’s why we’re are here – to serve others.
So, I inspire talented people to do what inspires them – unleash their “big idea” that empowers them to make the impact they want…a real difference.
As a Personal Brand Strategist, my clients and I discover what makes them distinctive, who’s the “right fit” client for their offerings and how best to “stand out”, to attract those “right fit” clients that build my client’s pre-eminence in their market niche.
LinkedIn Recommendations: High Integrity • Expert • Great Results
Hello. I’m Charley Timmins.
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Agenda
• LinkedIn Profile | A Career Necessity for Quality professionals.
• Discussion/ Q&A
N.B. This presentation is intended for ASQ members only.
Reproduction, reuse or dissemination without the permission
of Charles Timmins is prohibited.
• Top 5 LinkedIn Strategies and Tactics for 2013 and beyond
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What got your career here,
will not get you to where you need to go! …paraphrase of Marshall Goldsmith, author and Executive Coach
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1. “Stand Out”…Authentically
2. Hidden Market for their Talents
3. Being found in Social Media
4. Collateral that sells!
5. Networking, not Netclucking!
Charley, how do I get there?
What clients want to know? 2012 PMA Study
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The New Normal
SOCIALNOMICS 2013
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Designed as the premier, on-line
BUSINESS RELATIONSHIP BUILDING tool.
220,000,000+ potential relationships.
Fully-optimized…for free.
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Charley’s Profile:
# 234,567 July 23, 2004
220,000,000 Summer 2013
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If you had the opportunity to get access to a
roadside billboard, what message would you put up?
So, what’s your content, messaging or “pitch”?
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SUMMARY | Part 1
Mr. Barry Curry is a Senior Marketing Executive and Business Leader with more than 20 years of experience accelerating revenue growth for consumer brands by conceptualizing and launching new offerings and marketing programs. Mr. Curry has generated >$500 MM in incremental revenue through innovative products and programs that have exceeded financial targets with Campbell Soup, Johnson & Johnson, Lenox and Warner-Lambert. These achievements led to seven promotions in 12 years. An expert in innovation and new product development, Mr. Curry has created numerous growth strategies and product platforms for brands such as Splenda®, V8®, Prego®, Lenox® China, Lubriderm®, Neosporin®, e.p.t.® and Bic® Shavers. His broad experience includes Fortune 500 and entrepreneurial environments across a variety of consumer products and company structures.
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SUMMARY | Part 2
Mr. Curry's distinguishing characteristics include: • Ability to quickly grasp business challenges and develop growth initiatives • Business planning, execution and anticipation of “what’s next,” with emphasis on innovation • Creating teams, establishing goals, and managing groups to capitalize on growth opportunities • Artfully balancing “thinking and doing” to make smart things happen Mr. Curry earned BS and MBA degrees from the University of Toledo, and has taught undergraduate and graduate level courses at the Fox School of Business at Temple University and the LeBow College of Business at Drexel University. His articles have been published in Marketing Management (a peer-reviewed journal of the American Marketing Association), Advertising Age, Chief Marketer, MarketingProfs and Marketing Daily.
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Is this SUMMARY…
Concise
Clear
Concrete
Conversational
Credible
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If you had the opportunity to get access to a
roadside billboard, what message would you put up?
Business is Personal
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If you had the opportunity to get access to a
roadside billboard, what message would you put up?
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Is this SUMMARY more…
Concise
Clear
Concrete
Conversational
Credible
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Why for Quality Professionals?
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..
..
..
..
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I’m employed. So, why a Profile?
Control what people learn about you…good first impression of what makes you different (Brand called Y-O-U).
Searchable by decision makers, clients, staff and networking contacts [vs. Google]
Platform to “Stand Out” in the crowd!
Give people a feel for Y-O-U.
A magnet to encourage eyeballs to reach out to learn more about you, so you can actively promote your capabilities.
A teaser, to attract the interest of the right people, so the reader dives deeper into what makes you different.
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“Everyman has a story…
and needs only the proper stage
upon which to tell his story.” - William Shakespeare (1564-1616)
Today, the best stage for Quality
professionals to tell their story is…
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5 Strategies and Tactics to leverage
So professionals can…
Be Visible… Be Found…
Be in the Game!
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LinkedIn Profile | Strategic Elements
I. Professional Headshot
II. Keyword-rich Headline
III. A branded, 2000 word Summary, written with key words
that engage the reader with your “authentic voice”. IV. Connect relevantly and then actively promote and
distribute your Profile across multiple on-line platforms
V. A video message with high, professional production
values to communicate your value proposition.
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Keywords Keywords Keywords Location. Location. Location.
#2
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Hard Skill Keywords
Technology Leader | 22 years managing Enterprise Systems, Networks, Telecom, Software, New Media [98 CHARACTERS]
Soft Skill Keywords Human Capital Leader | identify, develop and align Human Capital with the corporate strategy
[119 CHARACTERS]
Job Title – Positioned for Promotion COO-ready| Strong portfolio of talents in multi-site operations management, Human Resources, Supply Chain and Finance [119 CHARACTERS]
#2 Key Word-rich Headlines
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Location Specific
Tokyo-based Marketing Director | 15 years experience building new markets and new clients in China, Japan and Thailand
[120 CHARACTERS]
Client Names Management Consultant | Worldwide OD/HR/Change Management Engagements at J&J, P&G, Gerber, Pepsico and Pfizer [109 CHARACTERS]
Value Proposition Top-performing Business Development Executive, with a record of
ALWAYS exceeding sales, profit and market goals [111 CHARACTERS]
#2 Key Word-rich Headlines
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Branding Statement Strategic Global CEO/COO who turns around operations to deliver improvements in process, cost, quality and productivity.
[119 CHARACTERS]
Chris O’Neill’s Headline
Operations Executive | International Business Expert | Global Team Builder | "Driving Best Practices into Operations [115 CHARACTERS]
Underachieving Headline Formula
CFO in transition| looking for growth opportunity in Southern NJ Willing to relocate self.
[119 CHARACTERS]
#2 Key Word-rich Headlines
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A Six-Word Headline
Write, in 6 or fewer words, what your feel others need to know about your professional competence - the essence of your Value Proposition
Great Quality Solutions…diagnose, prescribe, execute.
Finding your Authentic Voice…my mission.
Stretching research dollars for quick cures.
Client frustrations…my consulting practice’s sweet-spot!
Launching new products… my career’s passion.
Saving people money…reducing debt load.
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A Six-Word Headline Contest
Do we have a Winner in the house?
1st Prize $25 STAPLES card
2nd Prize $15 STAPLES card
3rd Prize $10 STAPLES card
Send submissions to Chris O’Neill ([email protected])
by close of business on Friday the 13th.
Winners announced on Monday the 16th
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#3 Summary
LIP ≠ RES
LinkedIn Profile Summary is not your resume!
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#3 Summary
Cutting and Pasting from
your Resume.
Do people really get a feel for you?
Do people hear
corporate speak?
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SUMMARY | Part 1
Mr. Barry Curry is a Senior Marketing Executive and Business Leader with more than 20 years of experience accelerating revenue growth for consumer brands by conceptualizing and launching new offerings and marketing programs. Mr. Curry has generated >$500 MM in incremental revenue through innovative products and programs that have exceeded financial targets with Campbell Soup, Johnson & Johnson, Lenox and Warner-Lambert. These achievements led to seven promotions in 12 years. An expert in innovation and new product development, Mr. Curry has created numerous growth strategies and product platforms for brands such as Splenda®, V8®, Prego®, Lenox® China, Lubriderm®, Neosporin®, e.p.t.® and Bic® Shavers. His broad experience includes Fortune 500 and entrepreneurial environments across a variety of consumer products and company structures.
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SUMMARY | Part 2
Mr. Curry's distinguishing characteristics include: • Ability to quickly grasp business challenges and develop growth initiatives • Business planning, execution and anticipation of “what’s next,” with emphasis on innovation • Creating teams, establishing goals, and managing groups to capitalize on growth opportunities • Artfully balancing “thinking and doing” to make smart things happen Mr. Curry earned BS and MBA degrees from the University of Toledo, and has taught undergraduate and graduate level courses at the Fox School of Business at Temple University and the LeBow College of Business at Drexel University. His articles have been published in Marketing Management (a peer-reviewed journal of the American Marketing Association), Advertising Age, Chief Marketer, MarketingProfs and Marketing Daily.
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Is this SUMMARY…
Concise
Clear
Concrete
Conversational
Credible
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#3 Summary
“You don’t want a LinkedIn
Summary that sounds like
it could be anyone’s summary … you want to brand your summary so it
speaks about you … and only you.
…William Arruda
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SUMMARY
Fellow consultants often refer me - to their clients! Usually they aren’t getting the business outcomes they expect. Their problem usually involves a lack of critical skills in their key leaders. They retain me to achieve two outcomes: 1) significant improvements in expected results; and 2) empowered executives with the skills to continuously improve on these results once I am gone.
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SUMMARY
Clients report that my customized approach is much more effective than the standard solutions that the large consulting firms previously had tried to impose on them. In 2013, clients have engaged me to tackle of range of issues:
a lack of internal bench strength, poor strategic thinking, insufficient innovation, a lack of trust and alignment in the senior team, a need for personalized coaching, and poor influence skills.
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Is this SUMMARY more…
Concise
Clear
Concrete
Conversational
Credible
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#3 Summary
Use the Summary Section to
communicate your key
attributes, emphasize your
interests, and convey your
personality. (2,000 character max)
Use the Experience Section to
communicate relevant
professional experiences
and accomplishments. (2,000 character max)
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#4
What is “Relevant”?
YOUR SPACE!
Professionally
Geographically
Industry-related
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Fred Kaplan
“Advocate for borrowers”
Business Case for Video http://billgoldsmithproductions.wistia.com/projects/zvaon58zky
1. Communicate his purpose
2. Detail the scope of his practice
3. Announce his new role offering Alternative Financing Solutions
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It’s imperative!!!
If you’re not on
Do you exist? Do you matter?
You’re less visible, less relevant and more likely to underachieve professionally!
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: Benefits
1. Showcase/Promote what makes you distinctive. 2. Demonstrate why you are
worthy of consideration for promotion, recognition and inclusion.
3. Grow your Network relevantly, with people of influence and clout.
4. Nurture key relationships with potential advocates.
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Insights Gained: Re-thinking LinkedIn as a Career Tool
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Presented by
Charles J. Timmins Founding Principal/
Chief Innovation Officer
©2013. All rights reserved
ASQ Professionals and LinkedIn:
5 Strategies and Tactics
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