Aspen

© 2014 Tonic ConnectiveProject: Bus Shelter AD

Herron

© 2014 Tonic Connective

HerronProject: Bus Shelter AD

© 2014 Tonic ConnectiveProject: ANZ Stadium Washroom Posters

Herron

Know your pain. Know your relief.

Always read the label. Use only as directed. If symptoms persist see your healthcare professional. Herron Blue Ibuprofen and Herron Gold Paracetamol are registered trademark of Aspen Pharma Pty Ltd 34-36 Chandos Street St Leonards NSW 2065 Australia ABN 51 09 6236 985

ASMI 20578-0612

for everyday aches and pain

for inflammatory pain

• muscular pain• period pain• back pain

• migraine headache• arthritic pain• dental pain

• headaches• sore throat• cold and flu

• fever• sinus headache• osteoarthritis

Scan to watch Umbilical Brothers and Herron.

www.knowyourpainrelief.com.auPromoting Community Concussion Care

www.sportsconcussionaustralasia.com

Know your relief.

Know your pain.




Always read the label. Use only as directed. If symptoms persist see your healthcare professional. Herron Blue Ibuprofen and Herron Gold Paracetamol are registered trademark of Aspen Pharma Pty Ltd 34-36 Chandos Street St Leonards NSW 2065 Australia ABN 51 09 6236 985 ASMI 20578-0612


www.knowyourpainrelief.com.au


• fever • sinus headache• osteoarthritis

Promoting Community Concussion Care



Know your relief.

Know your pain.






• fever• sinus headache• osteoarthritis

Always read the label. Use only as directed. If symptoms persist see your healthcare professional. Herron Blue Ibuprofen and Herron Gold Paracetamol are registered trademark of Aspen Pharma Pty Ltd 34-36 Chandos Street St Leonards NSW 2065 Australia ABN 51 09 6236 985 ASMI 20578-0612


www.knowyourpainrelief.com.auPromoting Community Concussion Care


© 2014 Tonic ConnectiveProject: Pharmacy Calendar

Herron

Herron. Know your pain. Know your relief.www.knowyourpainrelief.com.au

IbuprofenTo order, contact your Aspen Consumer Pharmacy Account Manager or call 1300 659 646 Always read the label. Use only as directed. If symptoms persist, consult your healthcare professional.

Effective relief from inflammatory pain.

Herron Gold and Blue are registered

trademarks of Aspen Pharma

Pty Ltd., 34-36 Chandos Street,

St Leonards, NSW 2065, Australia

Scan to watch

Umbilical Brothers &

HerronParacetamol

Rapid relief from everyday aches

and pain.

© 2014 Tonic ConnectiveProject: Trade Presenter

Herron

PROCEED TO EMERGENCY DEPARTMENT

• Worsening headache

• Severe neck pain

• Persistent drowsiness

• Repeated vomiting

• Doesn’t recognise people or places

• Deteriorating consciousness

• Increasing confusion or irritability

• Slurred speech

• Loss of power or strength

• Seizures

• Loss of bowel or bladder function

• Different size pupils

CONCUSSION WARNING SIGNS

Two new ADS on nATionAl TeleViSion

To watch the series of new Herron TV commercials, visit

www.knowyourpainrelief.com.auOr scan the QR code to watch the latest mobile version.

2012 SeP oCT noV DeC

TV ( Metro, Regional, National ) TVC 2 TVC 2 TVC 3 TVC 3

Digital

Outdoor

Print - Trade & Consumer

Sponsorship - Herron Sports Concussion Australasia

POS support

Pharmacy Assistant Training - Aspen Rewards

Product Description Pack Type Size

Approx. w/S Price (excl GST)*

Current Discount

Cycle Deals - Minimum buy by line - 6 Gold and 6 Blue

RRP+DEAL 1 - Buy 12 units DEAL 2 - Buy 36 units

Display Counter Unit

Extra 5 % discount

Net inStore

OrderQuantity (Units)

Display Counter UnitExtra 10 % discount

Net inStore

OrderQuantity (Units)

Herron Blue Ibuprofen Tablet

Carton 24 $ 4.86 35 % 40 % $ 2.91 45 % $ 2.67 $ 5.34

Herron Blue Ibuprofen Capseal

Carton 24 $ 5.21 35 % 40 % $ 3.13 45 % $ 2.87 $ 5.82

Herron Blue Ibuprofen Tabsule

Carton 24 $ 5.00 35 % 40 % $ 3.00 45 % $ 2.75 $ 5.48


Bottle 36 $ 5.22 35 % 40 % $ 3.13 45 % $ 2.87 $ 5.31


Bottle 60 $ 7.03 35 % 40 % $ 4.22 45 % $ 3.87 $ 7.98

Herron Gold Paracetamol Tablet

Carton 24 $ 3.33 35 % 40 % $ 2.00 45 % $ 1.83 $ 3.09

Herron Gold Paracetamol Capseal

Carton 24 $ 3.77 35 % 40 % $ 2.26 45 % $ 2.07 $ 4.69

Herron Gold Paracetamol Tabsule

Carton 24 $ 3.89 35 % 40 % $ 2.33 45 % $ 2.14 $ 3.69


Bottle 36 $ 3.57 35 % 40 % $ 2.14 45 % $ 1.96 $ 3.83


Bottle 60 $ 5.43 35 % 40 % $ 3.26 45 % $ 2.99 $ 6.03

Total units 12 36

NOTE: Bottles are ranged in wholesalers - SIGMA, SYMBION, API

EXPIRES 28 December 2012 HB3

Please write your pharmacy name, address, contact details and the required number of each item. To order, contact your Aspen Consumer Pharmacy Account Manager.

Pharmacy Name:

Address:

Phone No:

Wholesale Name: Wholesale Account No:

Always read the label. Use only as directed. If symptoms persist see your health care professional.

*Approx w/s price= Approximate wholesale price. Please check with your pharmacy wholesaler for exact price. +RRP = Recommended Retail Price.

The recommended price(s) referred to in this document are recommended only and there is no obligation on the retailer to comply with these recommendations.

Herron® is a registered trademark of Aspen Pharma Pty Ltd 34-36 Chandos Street St Leonards NSW 2065 Australia ABN 51 09 6236 985

order Form

“Each season players are getting bigger and stronger, forcing coaches and rugby clubs to think more seriously about concussion in sport.

As an elite level coach, I have always regarded player welfare as a primary concern of the programmes I have put in place.

This is why I provide my full support to the Herron Sports Concussion Australasia™ Programme.

Concussion can have a long lasting effect on players and their families, making it imperative we are supplying up-to-date information to prevent permanent effects.

Help raise awareness about concussion in rugby and join the Herron Sports Concussion Australasia™ Programme.”

Jake whiteBrumbies Head Coach / Rugby World Cup Winning Coach 2007

Sponsor of Herron Sports Concussion Australasia Programme to promote concussion awareness and care

Key Card

Herron TV Campaign: Research Results (open ended responses)

62%

12%

11%

10%

10%

Herron has two types of pain relief for different types of pain

Main message is effectively communicated - consumers understand the campaign

Herron works / relieves pain / effective

Anti inflammatory / for back / muscular pain

Herron is gentle on the stomach

For everyday pain or headaches / cold & flu

Source: Think Strategy - Post advertising research July 2012

Herron outdoor Campaign: Research Results

easy to understand, purchase consideration and relevancy scores are above the norm*

76%

83%

40%

52%

38%

45%

These ads are easy to understand

These ads would encourage me to consider Herron Gold & Blue

These ads are relevant to me

* Norms have been based on people who recalled the ad for over 50 studies across different categories.

Source: Neilsen - Post advertising research June 2012

Communication

Persuasion

empathy

website

Recalled norm*

Recalled the ad

Massive Multimedia Campaign

Q. What is this advertising telling you? What is the message?

HiGH CUT-THRoUGH ADVeRTiSinG

snapshot

highly Commended: pain Relief CategoRy

2012 tRusted bRands

Australians trust Herron visit www.readersdigest.com.au/trustedbrands

“Use this brand and love how quickly it works for me.”Female, Under 30, Qld regional

“Good reputation, always had good experience with it.”male, Under 30, Sydney metro

“By reputation they offer a good product at a good price.”Female, 60-69, nSW regional

“I’ve taken it and it does work, plus it is an Aussie brand.”Female, 50-59, Sydney metro

*Reader’s Digest Most Trusted Brands Survey - Catalyst Research 2012.

Always read the label. Use only as directed. Incorrect use could be harmful. If symptoms persist, see your healthcare professional. HERRON® is a registered trademark of Aspen Pharma Pty Ltd., 34-36 Chandos Street, St Leonards, NSW 2065. ASMI20570-0612

In the Reader’s Digest Trusted Brands survey*, this is a category where trust plays a part in the brand people choose.

That’s hardly surprising. When you’re in pain you want quick, effective relief.

Since 1980, when Euan and Kaye Murdoch realised there were no Australian-made pain relief products like paracetamol on the market, Australians have learned to trust Herron.

Today, Herron offers both Herron Gold Paracetamol and Herron Blue Ibuprofen products. That helps to make the choice easy for people who find that one kind of pain

relief isn’t the answer to all their needs. And, when you don’t know what kind of pain will strike next, it can make sense to keep both types of pain relief handy.

Herron Blue Ibuprofen for effective relief of inflammatory pain such as muscle pains and strains, migraine headache, dental and period pain. And for many people, Herron Gold Paracetamol for rapid relief of everyday aches and pains.

The message from Australians in this survey is that Herron can be trusted to treat different kinds of pain effectively.

Know your pain. Know your relief. Know you’re using a trusted product.

RDAU1208_TB_Aspen_Herron.indd 1 18/06/12 1:14 PM

TV (free TV & Pay TV) • digiTal • ouTdoor • PrinT

AUSTRAliAnS TRUST HeRRon FoR RAPiD AnD

eFFeCTiVe PAin RelieF

Herron - Voted one of Australia’s Most Trusted Brands for the second year

PHARMACy SUPPoRT

Pharmacy Assistant Training - Aspen Rewards

MASSiVe $4.5 Million MUlTiMeDiA ADVeRTiSinG CAMPAiGn

wobbler

CDU

Trade advertising

outdoor

online advertising

Mobile website

© 2014 Tonic ConnectiveProject: Counter Display Units & Wobbler

Herron

© 2014 Tonic ConnectiveProject: Reader’s Digest

Herron

snapshot

highly Commended: pain Relief CategoRy

2012 tRusted bRands

Australians trust Herron visit www.readersdigest.com.au/trustedbrands

“Use this brand and love how quickly it works for me.”Female, Under 30, Qld regional

“Good reputation, always had good experience with it.”male, Under 30, Sydney metro

“By reputation they offer a good product at a good price.”Female, 60-69, nSW regional

“I’ve taken it and it does work, plus it is an Aussie brand.”Female, 50-59, Sydney metro

*Reader’s Digest Most Trusted Brands Survey - Catalyst Research 2012.

Always read the label. Use only as directed. Incorrect use could be harmful. If symptoms persist, see your healthcare professional. HERRON® is a registered trademark of Aspen Pharma Pty Ltd., 34-36 Chandos Street, St Leonards, NSW 2065. ASMI20570-0612

In the Reader’s Digest Trusted Brands survey*, this is a category where trust plays a part in the brand people choose.

That’s hardly surprising. When you’re in pain you want quick, effective relief.

Since 1980, when Euan and Kaye Murdoch realised there were no Australian-made pain relief products like paracetamol on the market, Australians have learned to trust Herron.

Today, Herron offers both Herron Gold Paracetamol and Herron Blue Ibuprofen products. That helps to make the choice easy for people who find that one kind of pain

relief isn’t the answer to all their needs. And, when you don’t know what kind of pain will strike next, it can make sense to keep both types of pain relief handy.

Herron Blue Ibuprofen for effective relief of inflammatory pain such as muscle pains and strains, migraine headache, dental and period pain. And for many people, Herron Gold Paracetamol for rapid relief of everyday aches and pains.

The message from Australians in this survey is that Herron can be trusted to treat different kinds of pain effectively.

Know your pain. Know your relief. Know you’re using a trusted product.

RDAU1208_TB_Aspen_Herron.indd 1 18/06/12 1:14 PM

© 2014 Tonic ConnectiveProject: Online Advertising & Mobile Website

Herron

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