ASOVINOS was created in July 2016 because of the lack of a unified voice to represent the industry of wine and aperitif wines. The main objective of the association is to support partners and have greater representation at national level.Its partners are both large companies that have a large market share as well as smaller entrepreneurs who are wine lovers. Every two months a space for dialogue takes place where current issues are discussed and where the activities of the association are organised.

Why did you decide to join the Wine in Moderation movement?

ASOVINOS decided to join Wine in Moderation for several reasons: a. Promoting responsible consumption habits has been ASOVINOS’ backbone since the very beginning; we strongly believe that drinking in moderation is the best way to enjoy wine. As a local organisation we have carried out many activities looking to encourage the moderate consumption of wine, but we wanted to do more. That is the reason why we decided to join forces with Wine in Moderation, an international organisation with years of experience whose work and members will help us learn more about the issues and good practices of the wine sector.b. To promote responsible consumption habits and, through this, the importance of a culture of wine.c. To support tourism and gastronomy in Colombia as a partner of an international organisation that believes in the value of the cultural and historical aspects of wine.

What are you planning to do in the frame of the Wine in Moderation implementation in Colombia?As part of its commitment to the Wine in Moderation programme, ACIBEV has decided to focus on two important and impactful activities: media campaigns promoting social responsibility and sensible choices and offering breathalysers at consumer wine fairs. ACIBEV’s media campaigns have been airing since 2010 both on national TV and in regional cinemas and have reached over 7,500,000 viewers since then. Calling for a responsible and moderate consumption of alcoholic beverages; these media campaigns have the aim to prevent alcohol abuse and misuse and support a sustainable lifestyle.In parallel, ACIBEV also meets wine consumers directly where they are and offers breathalyser tests during consumer wine fairs. Aimed at raising awareness of the risks of drink and drive, ACIBEV participates in the three main Portuguese consumer wine fairs offering free breathalysers and distributing Wine in Moderation brochures to visitors highlighting the benefits of a moderate consumption of wine and the risks linked to the misuse and abuse.

ASOVINOS

NATIONAL COORDINATORS

10years.wineinmoderation.com

“We are truly honored for having the opportunity to coordinate the Wine in Moderation programme in Colombia. We are aware of the importance of actively engaging in the promotion and adoption of responsible consumption habits and practices that allow wine to achieve its consolidation as the best choice for accompanying a celebration, a meal, a daily conversation, provided that its consumption is moderate. We know there is a lot of work to be done, but finally we all head towards the same paths. We all want the best for our families and communities and it is up to all of us to wisely promote responsible consumption”

Luz María Gonzalez de Bedout,President of ASOVINOS