DOMAIN AUTHORITY + LINKING DOMAINS SNAPSHOT

Metric*Vashi

(www.vashi.com)77 Diamonds

(www.77diamonds.com)Stevenstone

(www.stevenstone.co.uk)Rare Pink

(www.rarepink.com)

Domain Authority 42 45 32 35

Referring Domains 520 744 204 143

Considering selected direct competitors, Vashi takes second place, both from the Domain Authority as well as Referring Domains perspective. 77 Diamonds have highest metrics, although there is only a 3 point difference in DA value between them and Vashi.

* Both metrics were last updated in August 2015

How to make friends and influence people

Ratings & Reviews:ASO impact & leverage

Thomas Petit,8fit

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Ratings & Reviews

ASO impact & leverage@Thomasbcn

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@Thomasbcn

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1. Why

2. How

“The secret is in the stars”

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Huge impact on the 2 factors of ASO

User perception (CRO)

Ranking algorithm (SEO)

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User perception

https://blog.branch.io/click-to-install-conversion-rates

http://info.apptentive.com/app-store-ratings-and-reviews

https://sensortower.com/blog/ios-conversion-rates-a-closer-look-at-the-days/

http://www.tune.com/blog/mobile-report-the-app-store-factors-your-users-really-care-about/

Conversion

80% of users viewing a

listing don’t install

59% check reviews before downloads

37% check reviews before IAP

33% check reviews before updating

Little/no influence for only 8%

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iOS snippet

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Android snippet

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New Android snippet?

http://www.androidpolice.com/2015/09/19/some-google-play-store-users-are-seeing-a-new-more-compact-layout-for-app-review-scores/

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Ranking algorithm

“Rating volume is perhaps the best indicator of ranks,

with a 29–40% correlation”, Alex Walz, Moz/Apptentive

“Ratings are more heavily weighted

in Google Play's algorithm”

“The higher an app is rated,

the less its rank it likely to move in a 24-hour period”

“The effect of reviews is more important than global

downloads to improve keyword ranking” @francescgo

https://moz.com/blog/app-store-rankings-formula-deconstructed-in-5-mad-science-experiments

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Ranking algorithm: officially since 2013

“Reviews and ratings are a very strong signal for us”

Ankit Jain, Google Play

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Bad rating?

2 Apps among top100

Can you guess which?

https://play.google.com/store/apps/details?id=com.apple.movetoios

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http://info.apptentive.com/app-store-ratings-and-reviews

Ratings Impact

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Ratings & Reviews figures

App market: winner takes all

1% devs, 53% of reviews

0,1% 23%

(2013 from 70m reviews)

http://blog.appfigures.com/data-bits-less-than-one-percent-of-ios-app-developers-have-half-of-all-reviews/

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Ratings average

https://sensortower.com/blog/positivity-abounds-global-trends-in-app-rating-sentiment/

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Ratings & Reviews: % of users

0,5%

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Apple/Google Featuring

http://blog.appbot.co/featured-apps-the-influence-of-star-rating-price-age-category//

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Users are radical

52% post only positive

5% post only negative

http://techcrunch.com/2012/10/05/apple-app-store-reviews-reviewers-bias-positive/

Problems with App Store reviews

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http://info.apptentive.com/app-store-ratings-and-reviews

http://www.smartappmarketer.com/developers-struggle-get-app-ratings-reviews-apple-app-store/ /

Review process is painful

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1. Why

2. How

Leverage reviews

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1. Beg?

http://www.loopinsight.com/2014/02/04/begging-for-app-ratings/

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2. Don’t intrude

http://www.marco.org/2014/12/05/how-overcast-asks-for-reviews

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3. Integrate to limit intrusion

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4. Filter

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4. Filter

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Review filter: the Circa loop

https://medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca

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Filter outcome

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Review filter: Musi

https://medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca

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4. Answer / contact

https://medium.com/@bayramannakov/app-reviews-3-clever-ways-to-convert-negative-reviews-to-positive-5066c4dfb16b

Google Play answers

iOS: Convert negative reviews to positive

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http://appbot.co

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http://appbot.co

https://launchkit.io/reviews/

https://tapstream.com/review-bar/

http://www.apptamin.com/blog/review-mining/

https://sensortower.com/blog/how-to-improve-the-user-experience-of-your-mobile-app-with-review-mining

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The 8fit way

Find out

go.8fit.com/twpin

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https://www.linkedin.com/pulse/aso-trick-one-talking-dennis-mink

Reviewers Lookalikes

Reviews hack-quisition

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Black hat ASO?

https://www.simform.com/blog/top-ways-to-request-app-rating-and-review

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“Hard-working App Store ranking manipulation employee.”

http://weibo.com/1652811601/C2Ac4hGw4?type=comment

Black hat ASO?

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http://weibo.com/1652811601/C2Ac4hGw4?type=comment

Black hat ASO?

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http://zachwill.com/flappy-bird/

https://twitter.com/Thomasbcn/status/430336588426772480

http://www.bluecloudsolutions.com/blog/flappy-birds-smoke-mirrors-scamming-app-store

Black hat ASO?

Flappy birds: 700k US reviews in 30 days

Candy Crush: 400k US reviews in 18 months

45k CA reviews, top Apps with 5K

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https://sensortower.com/blog/meet-the-fakers-profiles-of-suspected-fake-apple-app-store-user-accounts

Meet the fake reviewers

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… Neglect

… Interrupt

… Ask on first launch

… Ask for 5 stars

… Incentivize

… Buy

@thomasbcn

… Ask, at the right time, to the right users

… Filter

… Monitor

… Answer

… Mine

… Listen

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@Thomasbcn