Aso How To Get More App Downloads

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Vajrakaya Design | Develop | Brand ASO: How To Get More App Downloads

Transcript of Aso How To Get More App Downloads

Page 1: Aso How To Get More App Downloads

VajrakayaDesign | Develop | Brand

ASO: How To Get More App Downloads

Page 2: Aso How To Get More App Downloads

VajrakayaDesign | Develop | Brand

The world is not what it was even five years ago… We have emerging technology,

new trends, new acronyms to remember. One of them being ASO.

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VajrakayaDesign | Develop | Brand

App Titles

Having your main keyword in your app’s title can seriously boost

your app’s searchability. Changing your title often can impact your

app’s search performance negatively, so try and get the title right

the first time. This will also help for word of mouth promotion, one

of the most famous methods of app discovery, as renaming your

app will not benefit those users who have heard about the app

through word of mouth.

Think of the app title the same way that you think about a web

page title for search engine optimization. App title character limit

for Apple App Store grants up to 255 characters, but that doesn’t

mean that you should make use of all 255 characters! In fact, the

suggested length for app titles is up to 25 characters for Apple App

Store. For Google Play Store, you are limited to 30 characters when

naming your app. But, also take into consideration that depending

on the device’s screen size, the title may be cut short which could

discourage some users from clicking through due to the

unattractively “spammy” look.

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App Description

With Google Play Store, you can write a Short Description limited

to 80 characters. This will be the initial description of your app that

the user will see, and so the Short Description must really be

written with your target audience in mind. You can use your

keywords naturally in this space but really you should be using

this space to sell your app; not to spam your keywords. Beneath

your Short Description, there’s a Read More which will expand to

show the Full Description…

Both Google Play Store and Apple App Store permit you up to 4000

characters in total to play around with, but only Google Play Store

will index the app’s Full Description for search. This means that you

should make use of the 4000 character limit in Google Play Store to

write content optimised for app store search. However, since Apple

does not index the full app description, optimising the content for

search discovery is less important. Instead, you can use the app

description to list features, reasons why your app deserves to be

downloaded, and reviews from external high-authority expert.

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How To Get More App Downloads

Reach out to app review blogs and YouTube channels, asking

them to review your app to their audience. There are absolutely

loads of these blogs and YouTube channels out there.

Provide links to your app store pages from your email signature

templates.

Actively use Google+ to get your app more +1s in the Google

Play Store. Apps with lots of +1s are going to make the app look

more popular. Include screenshots and a YouTube video of your

app in action. Users are more willing to download an app when

they have an idea of what to expect.

Get good reviews and ratings in the app store. Even if your

app is ranking based on ASO alone, if your app is haunted with

negative review then people will be less likely to download it.

Have an icon that pops! Something that’s memorable and

eye-catching, something that will draw the explorers to click on

it, despite it ranking below those other two…. Not only this, but if

someone is searching for your app after having seen it elsewhere,

your icon needs to be immediately recognisable so that they don’t

end up clicking on another similar app out of confusion.

ASO is still a new area for many marketers, but one that you will

have to familiarise yourself with more and more as smartphone

penetration increases…

Page 6: Aso How To Get More App Downloads

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